What NOT to Choose as a Domain Name for Your Business
What NOT to Choose as a Domain Name for Your Business
• Names that don't apply to your business or industry: Sounds obvious, I know, but with the millions of domain names that are taken, choosing an obscure name can be a tempting trap to fall into. However, the likelihood of customers finding you gets that much more difficult with a vague name. Also, prominent display on major search engines is harder to acquire.
• Names that are very long: The longer the name, the easier it is for people to forget it altogether or remember it incorrectly. So keep it as short and simple as possible. However, if your business name is long and you're well established in your industry, your best bet may just be sticking with your current name.
• Names that are owned by someone else: It's not possible to secure the exact same domain name as someone else but it is possible to be infringing upon another's trademark or common-law rights with a confusingly similar name. Mistakenly, many times a new company will assume its trade name is legally clear merely because it was able to purchase a dot com or other domain extended name. Prior to securing your domain name, be sure to have comprehensive research conducted on the domain name.
Be creative in choosing your domain name – just remember what to avoid!
What NOT to Choose as a Domain Name for Your Business - To learn more about this author, visit Shannon Moore's Website.
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Top 3 Types of Domain Names to Avoid:
• Names that don't apply to your business or industry: Sounds obvious, I know, but with the millions of domain names that are taken, choosing an obscure name can be a tempting trap to fall into. However, the likelihood of customers finding you gets that much more difficult with a vague name. Also, prominent display on major search engines is harder to acquire.
• Names that are very long: The longer the name, the easier it is for people to forget it altogether or remember it incorrectly. So keep it as short and simple as possible. However, if your business name is long and you're well established in your industry, your best bet may just be sticking with your current name.
• Names that are owned by someone else: It's not possible to secure the exact same domain name as someone else but it is possible to be infringing upon another's trademark or common-law rights with a confusingly similar name. Mistakenly, many times a new company will assume its trade name is legally clear merely because it was able to purchase a dot com or other domain extended name. Prior to securing your domain name, be sure to have comprehensive research conducted on the domain name.
Be creative in choosing your domain name – just remember what to avoid!
What NOT to Choose as a Domain Name for Your Business - To learn more about this author, visit Shannon Moore's Website.
Like this article? Share it with your friends
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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TradeMark Express - Shannon Moore is the General Manager for Trademark Express. Since 1992, we've helped clients with their trademark needs. This includes free general trademark consultations, comprehensive research and expert analysis of complex trade name searches & trademark application preparation and filing.
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