|
|
Like this article? PLEASE +1 it! |  |
|
Article Marketing - Writing a Resource Box So it Makes People Click
| Guest post by: Carma Spence-Pothitt |
Article Overview: If you're looking for an effective link building and search engine optimization strategy, you can't do much better than article marketing. But it does more than that. I can be a powerful way to build targeted, ready-to-take-action traffic to your landing pages.
 |
Free Download - Creating Compelling Headlines For Your Home Page - 3 Tips By Carma Spence-Pothitt |
Article Marketing - Writing a Resource Box So it Makes People Click
If you're looking for an effective link building and search engine
optimization strategy, you can't do much better than article marketing.
But it does more than that. I can be a powerful way to build targeted,
ready-to-take-action traffic to your landing pages.
When you submit your article to article directories, you are allowed to include a special paragraph at the end of each article called a "resource box." Inside this box, you can include a link back to your website. But, if you don't present that link in a compelling way, you won't get the traffic you are looking for.
So, once you've grabbed a reader's attention with your article, you want them to read all the way to this last paragraph... and want more. You want them to click through to your website.
Don't make the common mistake of using the resource box for your bio. Readers don't really care who you are as much as they care what you can do for them. Tell them in the resource box!
Your resource box must grab the attention of the reader... just as the title and article did. To do this, you should make them a compelling free offer using key words that speak to why they read your article in the first place.
But I want to sell something, you say. Why a compelling free offer? Because you lure flies better with honey than with vinegar. Don't go for the immediate sale. Offer something related to what you sell for free, capture the reader's name and email address on your landing page and sell to them once they are on your list.
Your resource box is small... so use the space wisely. Capture the attention of your readers with words that promise desired benefits.
This should go without saying, but your compelling offer, your key words -- your entire resource box copy -- has to be related to your landing page. Do not mislead your potential website visitors or your credibility will be destroyed.
Never underestimate the power of the resource box. It may be small in size but it can provide a significant boost to your website traffic.
Related ArticlesWhen you submit your article to article directories, you are allowed to include a special paragraph at the end of each article called a "resource box." Inside this box, you can include a link back to your website. But, if you don't present that link in a compelling way, you won't get the traffic you are looking for.
So, once you've grabbed a reader's attention with your article, you want them to read all the way to this last paragraph... and want more. You want them to click through to your website.
Don't make the common mistake of using the resource box for your bio. Readers don't really care who you are as much as they care what you can do for them. Tell them in the resource box!
Your resource box must grab the attention of the reader... just as the title and article did. To do this, you should make them a compelling free offer using key words that speak to why they read your article in the first place.
But I want to sell something, you say. Why a compelling free offer? Because you lure flies better with honey than with vinegar. Don't go for the immediate sale. Offer something related to what you sell for free, capture the reader's name and email address on your landing page and sell to them once they are on your list.
Your resource box is small... so use the space wisely. Capture the attention of your readers with words that promise desired benefits.
This should go without saying, but your compelling offer, your key words -- your entire resource box copy -- has to be related to your landing page. Do not mislead your potential website visitors or your credibility will be destroyed.
Never underestimate the power of the resource box. It may be small in size but it can provide a significant boost to your website traffic.
How To Double Resource Box Click Through Rate For Your Article Marketing
How to Write the Perfect Resource Box & Articles that Get Noticed
Creating an Article Resource Box That Works
Easy 7 Step Format Of Article Writing
Online Business Ideas - Article Marketing and Exquisite Resource Box Equals More Income Online
Creating Your Resource Box -> Your BIO
Article Marketing Tips For Internet Home Based Businesses
Why Article Marketing Is Good For Your Internet Home Business
How To Practice Article Marketing - An Effective Traffic Generation Tool
How to Submit Articles to Directories
Article Marketing Tips That Actually Work! ~EXPOSED SECRETS
The Cheapest Way To Generate Traffic To Your Website
How to link an article with a menu item into your Joomla website
Are You Using Article Marketing To Drive Traffic?
2 Article Marketing Essentials
Writing Your Article Resource Box so it Makes People Click
Article Marketing: 7 Essential Elements of an Article Resource Box That Gets Clicked
Article Marketing – Submission To Article Directories
A Few Secret Tips to Get Readers Back to Your Site
Home Business Expert: Importance Of Article Writing
Home
> Starting-A-Business
> Carma Spence-Pothitt
> Article Marketing Writing a Resource Box So it Makes People Click
> Google +
Article Tags:
article marketing,
backlinks,
resource box
|
About the Author: Carma Spence-Pothitt RSS for Carma's articles - Visit Carma's website Click here to visit Carma's website   Choosing the Right Business for You Traffic Driving Articles 4 Things ALL Articles Must Have 5 Powerful Public Speaking Techniques Article Marketing Promotion For Speakers Plan Your Blog for Success |
Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: Traffic! How do you get it?
- Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic.
The following are some good strategies that are proven to work to help ou gain traffic to your website
A) Forum Marketing
b) Article Marketing - (Where you distribute your content is the key to success with Article marketing)
c) Video Marketing
d) Blogging
e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating)
f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter
g) Pay per Click
H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own)
I) Classified adverts online
J) Banner and Image ads - go to google and type in google image ads - full tutorial their
I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: What Do You Outsource Mostly?
- Writing, Article Spinning, Backlinking.
Re: Should Evan add a "Social Media Marketing" category to the f
- Hi,
Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
great looking site btw Jeff,
take care,
Carol
Different Hats
- CEO Sales & Marketing & Leadership Development Company
Strategic Vision 10
Alliances & Growth Strategies 10
Hiring & Managing People 8
Mentoring 8-9
Strategic Planning for Clients 10
Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty)
Financial Management 9
Bookkeeping 3 (outsourced as I really hate the fine details like GST0
Administrative Follow Up 6-7 (again have great staff)
Writing & Publishing 9 (getting better all the time!)
Speaking 10 (so I have been told)
Self Promotion 9-10
Web development & Promotion 6-7 (learning more and have brought on players who are 10+)
Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have)
Great topic Kevin!!
Jude
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Featured Article
How to Reinforce Your Successful Teambuilding Efforts with Summer Interns
by: Dianne Crampton, Successful Team Building
by: Dianne Crampton, Successful Team Building
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
Email Marketing Made Easy #11 - Avoiding Spam
Expanding Your Business By Franchising
Join Conversations Politely, Part 1
Email Marketing Made Easy #11 - Avoiding Spam
Expanding Your Business By Franchising
Join Conversations Politely, Part 1
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.