Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog
Share for a Cause











Article Marketing - Writing a Resource Box So it Makes People Click

Guest post by: Carma Spence-Pothitt

Article Overview: If you're looking for an effective link building and search engine optimization strategy, you can't do much better than article marketing. But it does more than that. I can be a powerful way to build targeted, ready-to-take-action traffic to your landing pages.

Free Download - Creating Compelling Headlines For Your Home Page - 3 Tips By Carma Spence-Pothitt
Name: Email:

Article Marketing - Writing a Resource Box So it Makes People Click

If you're looking for an effective link building and search engine optimization strategy, you can't do much better than article marketing. But it does more than that. I can be a powerful way to build targeted, ready-to-take-action traffic to your landing pages.

When you submit your article to article directories, you are allowed to include a special paragraph at the end of each article called a "resource box." Inside this box, you can include a link back to your website. But, if you don't present that link in a compelling way, you won't get the traffic you are looking for.

So, once you've grabbed a reader's attention with your article, you want them to read all the way to this last paragraph... and want more. You want them to click through to your website.

Don't make the common mistake of using the resource box for your bio. Readers don't really care who you are as much as they care what you can do for them. Tell them in the resource box!

Your resource box must grab the attention of the reader... just as the title and article did. To do this, you should make them a compelling free offer using key words that speak to why they read your article in the first place.

But I want to sell something, you say. Why a compelling free offer? Because you lure flies better with honey than with vinegar. Don't go for the immediate sale. Offer something related to what you sell for free, capture the reader's name and email address on your landing page and sell to them once they are on your list.

Your resource box is small... so use the space wisely. Capture the attention of your readers with words that promise desired benefits.

This should go without saying, but your compelling offer, your key words -- your entire resource box copy -- has to be related to your landing page. Do not mislead your potential website visitors or your credibility will be destroyed.

Never underestimate the power of the resource box. It may be small in size but it can provide a significant boost to your website traffic.

Related Articles
  How To Double Resource Box Click Through Rate For Your Article Marketing
  How to Write the Perfect Resource Box & Articles that Get Noticed
  Creating an Article Resource Box That Works
  Easy 7 Step Format Of Article Writing
  Online Business Ideas - Article Marketing and Exquisite Resource Box Equals More Income Online
  Creating Your Resource Box -> Your BIO
  Article Marketing Tips For Internet Home Based Businesses
  Why Article Marketing Is Good For Your Internet Home Business
  How To Practice Article Marketing - An Effective Traffic Generation Tool
  How to Submit Articles to Directories
  Article Marketing Tips That Actually Work! ~EXPOSED SECRETS
  The Cheapest Way To Generate Traffic To Your Website
  How to link an article with a menu item into your Joomla website
  Are You Using Article Marketing To Drive Traffic?
  2 Article Marketing Essentials
  Writing Your Article Resource Box so it Makes People Click
  Article Marketing: 7 Essential Elements of an Article Resource Box That Gets Clicked
  Article Marketing – Submission To Article Directories
  A Few Secret Tips to Get Readers Back to Your Site
  Home Business Expert: Importance Of Article Writing

Home > Starting-A-Business > Carma Spence-Pothitt > Article Marketing Writing a Resource Box So it Makes People Click >
Article Tags: article marketing, backlinks, resource box

About the Author: Carma Spence-Pothitt
RSS for Carma's articles - Visit Carma's website

Carma Spence-Pothitt is the president of the Women's Business Gallery, an information-rich resource for women entrepreneurs, small business owners, and solo professionals, as well as founder of WordPress ReVamp, which helps authors, speakers and coaches build and nurture a thriving web presence. If you would like to learn the five steps to turbo-charge your marketing, pick up your copy of the free report at www.marketingturbocharge.com. You can also visit The Women's Business Gallery to sign up for the monthly newsletter The ART of Business and receive the free eReport "StART Your Business".

Click here to visit Carma's website
Dashed Line

More from Carma Spence-Pothitt
Choosing the Right Business for You
Traffic Driving Articles 4 Things ALL Articles Must Have
5 Powerful Public Speaking Techniques
Article Marketing Promotion For Speakers
Plan Your Blog for Success


Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Traffic! How do you get it? Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: What Do You Outsource Mostly? Re: What Do You Outsource Mostly? - Writing, Article Spinning, Backlinking.
Re: Should Evan add a "Social Media Marketing" category to the f Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Different Hats Different Hats - CEO Sales & Marketing & Leadership Development Company Strategic Vision 10 Alliances & Growth Strategies 10 Hiring & Managing People 8 Mentoring 8-9 Strategic Planning for Clients 10 Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty) Financial Management 9 Bookkeeping 3 (outsourced as I really hate the fine details like GST0 Administrative Follow Up 6-7 (again have great staff) Writing & Publishing 9 (getting better all the time!) Speaking 10 (so I have been told) Self Promotion 9-10 Web development & Promotion 6-7 (learning more and have brought on players who are 10+) Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have) Great topic Kevin!! Jude


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Email Marketing Made Easy #11 - Avoiding Spam

Expanding Your Business By Franchising

Join Conversations Politely, Part 1

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.