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Article Marketing Can Build Your List

Written by: Carma Spence-Pothitt

Article Overview: Write great articles, post them on articles directories, and visitors will come to your website just to get more and to opt-in to you list.

Article Marketing Can Build Your List

Write great articles, post them on articles directories, and visitors will come to your website just to get more and to opt-in to you list. This is not a “build your list fast” technique, but it is a powerful one in the long run. I’ve used it to build highly targeted lists for some of my websites and am always surprised at how well it works.

Here are the steps you need to take to use article marketing to build your list.

Step 1: Keyword/Topic Research
What keywords and topics are potential customers using to find the type of information and services you provide? Create a list and use this as an idea generator for your articles.

Step 2: Write Informative and Relevant Articles.
Write articles that provide good, valuable information and you’ll automatically create in the reader a desire for more. Make sure these articles are relevant to your target market and what you offer.

Step 3: Create a Compelling “Resource Box”
This is the paragraph that gets added to the end of your articles in the article directories. Many people put a short bio here … and totally miss out on the usefulness of this resource box! You must include a call to action that drives readers to your website! Make sure that the link you give them takes them to a page that encourages them to opt in to your list.

Step 4: Post the articles to article directories.
I use, primarily, ezinearticles.com, but there are others. Post as many articles as you can. The more you have on similar topics, the higher your name and business will rank in the search engines.

Step 5: Repeat.
Do this process as often as you can. Build a library of relevant articles and you’ll build a solid reputation as a go-to resource in your field.

The beauty of this technique is that even if you only post your article to one directory, it won’t stay there. The purpose of these directories is to provide online publishers with content for their websites. So, when you provide good content, the likelihood that it will be reprinted in someone else’s blog or ezine is pretty high, thus increasing the reach your content has.

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Article Tags: article marketing, desire, paragraph, relevant articles, reputation, rsquo, search engines, target market



Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: Link Building Tactics - Here is a list of link building tactics to consider: * Build and host useful tools * Offer testimonials on complimentary services * Widgets (and submit them to directories) * Cross link web sites that you own * Write reviews * Promote content on social news sites * Article Distribution * Submit Blog & RSS Feed to Directories * Directory Submissions * Ads on search friendly sites * Sponsor newsletters archived to the web * Job listings * Forum Signatures * Classified Ads
Re: How to Promote Your Business Online - Thanks for the list ZekeLL , I use many of these ways to promote my online business and am looking into using more of them. I also use Article Marketing, Social Networking and Blogging which I find a very good way to get traffic to my site and also gain valuable backlinks. Take care, Carol


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