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Create a Powerful Marketing Story in Three Steps
| Guest post by: Carma Spence-Pothitt |
Article Overview: According to marketing guru Seth Godin, "The story is what people respond to." So how do you come up with stories about your products, services and brand that capture your audience's attention and drawn them into a client relationship with you?
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Free Download - Creating Compelling Headlines For Your Home Page - 3 Tips By Carma Spence-Pothitt |
Create a Powerful Marketing Story in Three Steps
According to marketing guru Seth Godin, "The story
is what people respond to." So how do you come up with stories about
your products, services and brand that capture your audience's
attention and drawn them into a client relationship with you?
Easy! Just follow these three straightforward steps:
Step 1: List your product's features.
Make a list of the features your product or service has. Is it downloadable? Does it come in CD format? Does it use recycled paper? Is it purple, red or brown? List all the features you can come up with.
Step 2: List the benefits these features provide.
Now take a look at that list and ask yourself, "What benefits do these features give your client?" Does it save them time? Does it save them money? Does it save the environment? Come up with as many benefits for each feature as you can. The more the merrier!
Step 3: Write your compelling marketing stories.
Look at the benefits you just listed. What kinds of stories can you tell that will illustrate those benefits and bring them to life? Can you provide a case study? Can you spin a "what if" scenario that paints a picture for your audience of what it would be like to have those benefits? The more authentic, entertaining and relevant your stories are, the more compelling they will be. And, that's how you'll get your message across memorably!
O.K. This may not be that easy, but the return on the investment of time and effort you put in will enormous!
Related ArticlesEasy! Just follow these three straightforward steps:
Step 1: List your product's features.
Make a list of the features your product or service has. Is it downloadable? Does it come in CD format? Does it use recycled paper? Is it purple, red or brown? List all the features you can come up with.
Step 2: List the benefits these features provide.
Now take a look at that list and ask yourself, "What benefits do these features give your client?" Does it save them time? Does it save them money? Does it save the environment? Come up with as many benefits for each feature as you can. The more the merrier!
Step 3: Write your compelling marketing stories.
Look at the benefits you just listed. What kinds of stories can you tell that will illustrate those benefits and bring them to life? Can you provide a case study? Can you spin a "what if" scenario that paints a picture for your audience of what it would be like to have those benefits? The more authentic, entertaining and relevant your stories are, the more compelling they will be. And, that's how you'll get your message across memorably!
O.K. This may not be that easy, but the return on the investment of time and effort you put in will enormous!
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Related Forum Posts
Success Strategies
- How to get the results you want now?
Success Strategies and Action Steps I have used are:
The Power of Choice
Where you are at this present moment, is exactly perfect from the choices you have made. If you want to be somewhere else, you have to decide clearly what that is (your goal/outcome) and create action steps to achieve this.
The Power of Focus
The book "The Power of Focus" by Jack Canfield, Mark Victor Hansen and Les Hewitt, is one of my treasures in my Entrepreneur Library. If you focus on what you want versus what you do not want, your conscious and sub-conscious mind will direct attention to this. The movie, What the Bleep, Down the Rabbit Hole, explains this in detail about quantum physics and what we create in our lives.
The Power of Commitment
This is not about commitment to others. The first step is the commitment, your word, you make to yourself. Accountability and responsibility are additional success strategies and ingredients to creating the success, defined by you, that you want. The commitment to others reflects your integrity, your word and the team you work with. Co-workers, clients, yoru family, friends and community.
My Success Acronyn in Success Breakthroughs(c) is:
S pecific & self-directed
U nlimited opportunities & possibilities
C reate powerful outcomes
C onsistent measureable results
E xperience pwoerful transformation
S olution and action-oriented
S uccessful habits and outcomes
Break Through to
Powerful LIfestyle & Performance Choices
Moira
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f
- Hi,
Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
great looking site btw Jeff,
take care,
Carol
Kevin's Case Study #11 - A New Forum Category?
- Hi Everyone,
2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category.
I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above?
Thanks
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