Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

Creating Compelling Headlines For Your Home Page - 3 Tips



Free PDF Download
Creating Compelling Headlines For Your Home Page - 3 Tips - By Carma Spence-Pothitt

Name: Email:


The first thing someone will read when they land on your home page is the main headline. Does it give them a reason to stick around? Too many times, people use "Welcome to my website" as their main headline. But this is just a waste of virtual real estate.

People move quickly on the web, if you don't speak to them within the first few seconds, you've lost them. Your main headline will profoundly affect whether a visitor to your site stays to read some more, opts into your list or just move on to the next website.

Here are three tips to make sure your headline moves your visitor in the direction you want them to go.

State your biggest promise or benefit.

One way to go with your headline is to tell your visitors up front what's in it for them to stick around. Here are some examples:

  • Who Wants a Screen Star Figure?
  • Hands that Look Lovelier in 24 Hours -- Or Your Money Back
  • You Can Laugh at Money Worries - If You Follow This Simple Plan
Do you see the benefits proclaimed? The first promises a movie-star figure, the second, better looking hands and the third, freedom from financial stress.

When you make a big, bold promise you will instantly attract the attention of a visitor who is a member of your target market.

Identify Your Ideal Prospect.

You can further attract your target my naming them in either your pre-headline or even the main headline. Here are some examples:

  • Advice to Wives Whose Husbands Don't Save Money - By A Wife
  • Who Ever Heard of a Woman Losing Weight -- And Enjoying 3 Delicious Meals at the Same Time?
  • To People Who Want to Write -- But Can't Get Started
Do you see the target markets named? Wives with spend-thrift husbands, women trying to loose weight and want-to-be writers. Naming your target market up front can help you efficiently "weed out" visitors who you don't (or don't want to) serve.

Be provocative or arouse curiosity.

People love a mystery, so if you can evoke their curiosity to know more with your headline, then you will successfully entice them into the body of your home page. Here are some examples:

  • The Most Expensive Mistake of Your Life
  • The People Who Read This Book Will End Up With Your Money
  • Do You Do Any of These Ten Embarrassing Things?
Aren't you just dying to know what that expensive mistake is? And how will reading a book help people take my money? And, ooh, I hope I'm not doing any of those embarrassing things... I better find out what they are. Mystery and curiosity are compelling... use them wisely to draw people into your copy.


Related Articles

  How To Write Winning Headlines
  Affordable SEO - Optimizing Your Website for Google
  Make Headlines
  Effective Landing Pages
  Are You Making These 5 Mistakes with Your Headlines?
  How Do You Write Compelling And Successful Headlines?
  How to Write Headlines: Evaluating Headlines to Ensure You Grab Your Prospect’s Attention
  Grab Attention with Your Headlines
  Are You Making These Mistakes at Your Website?
  How to write headlines that electrify and tantalize customers
  Affiliate Marketing Site: 6 Factors to Consider Before Building
  Best Free Internet Marketing Tips – Great Headlines For Articles!
  3 Ways to Makeover A Plain Headline Into An Irresistibly Gorgeous Head-turning Headline
  3 Headline Formulas That Will Improve Your Online Income Opportunities Results
  5 Secrets to Compelling Headlines: The Fish of 10,000 Casts
  How To Write A Sales Page That Sells
  SEO Techniques – Easy On Page Elements You Can Optimize Today
  Headlines Are Required For Your Virtual Business
  How To Leave A Lasting Impression
  5 Deady Website Marketing Mistakes That Are Surprisingly Easy To Fix

Home > Starting-A-Business > Carma Spence-Pothitt > Creating Compelling Headlines For Your Home Page 3 Tips >

Free PDF Download
Creating Compelling Headlines For Your Home Page - 3 Tips - By Carma Spence-Pothitt

Name: Email:

About the Author: Carma Spence-Pothitt

RSS for Carma's articles - Visit Carma's website
Carma Spence-Pothitt is the president of the Women's Business Gallery, an information-rich resource for women entrepreneurs, small business owners, and solo professionals, as well as founder of WordPress ReVamp, which helps authors, speakers and coaches build and nurture a thriving web presence. If you would like to learn the five steps to turbo-charge your marketing, pick up your copy of the free report at www.marketingturbocharge.com. You can also visit The Women's Business Gallery to sign up for the monthly newsletter The ART of Business and receive the free eReport "StART Your Business".
Click here to visit Carma's website.
Dashed Line

More from Carma Spence-Pothitt
Plan Your Blog for Success
Uncover Your Passions and Skills To Build a Business You Love
Choosing the Right Business for You
Is Your Website Doing Its Job
Create a Powerful Marketing Story in Three Steps

Related Forum Posts

Business Tips Business Tips
Suggestions for your website... Suggestions for your website...
Page Rank Changes Page Rank Changes
Re: Facebook Fan Pages Re: Facebook Fan Pages
www.tobuso.com and www.paperrollshop.com www.tobuso.com and www.paperrollshop.com

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Featured Article



Worksheets
By: Evan Carmichael

Do you have what it takes to be an entrepreneur?

8 Powerful Steps to Finding Your Passion

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

A SIMPLE Explanation Of How Computers Work

Become a Customer-Focused Leader

The Current Design of Work No Longer Works!

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.