|
|
Like this article? PLEASE +1 it! |
|
Is Your Website Doing Its Job?
Written by: Carma Spence-PothittArticle Overview: Is your website in alignment with your goals for your business? When was the last time you gave it a little freshening up?
![]() |
Free Download - Creating Compelling Headlines For Your Home Page - 3 Tips By Carma Spence-Pothitt |
Is Your Website Doing Its Job?
Is your website in alignment with your goals for your business? When was the last time you gave it a little freshening up?
If it's been more than 3 years since your last website makeover, you
should seriously consider re-vamping your website. Here are some things
you should take a look at:
What is the purpose of your website?
Is it currently serving that purpose? There are lots of reasons to have
a website, in fact many business owners have different websites to
serve these different purposes. So, why do you have a website? Once you
know that answer, make sure your website serves that why.
Is your website easy to navigate?
If your website has a single call to action -- as a sales letter would
-- is that action clear? If your website has several sections for
visitors to navigate, is it clear what those sections are and how to
get there?
Does your website support your sales process?
You do know your sales process, right? Does your website support it,
helping visitors move down the path you have created for them? When
someone buys or opts into your list, you need to have EVERY page laid
out for them, so that it is simple, and easy to follow.
Are you tracking your web statistics?
There are so many free ways to do this, you really have no excuse for
not knowing how visitors are browsing around your site.
So, how did you do? Taking a look at these four questions every once in
awhile -- perhaps annually? -- is a great thing to do for your business
and online presence.
Article Tags: website design, website redesign
|
About the Author: Carma Spence-Pothitt RSS for Carma's articles - Visit Carma's website Carma Spence-Pothitt is the president of the Women's Business Gallery, an information-rich resource for women entrepreneurs, small business owners, and solo professionals, as well as founder of WordPress ReVamp, which helps authors, speakers and coaches build and nurture a thriving web presence. If you would like to learn the five steps to turbo-charge your marketing, pick up your copy of the free report at www.marketingturbocharge.com. You can also visit The Women's Business Gallery to sign up for the monthly newsletter The ART of Business and receive the free eReport "StART Your Business". Click here to visit Carma's website The First Step to TurboCharging Your Marketing Define Your Niche and Improve Your Bottom Line Advertising Marketing and PR Whats the Difference Blog Statistics Can Help You Improve Your Traffic Article Marketing Can Build Your List |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Is the iPad useful? One CEO tells all ....
How do you keep it together on a daily basis?
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.



