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Is Your Website Doing Its Job?

Written by: Carma Spence-Pothitt

Article Overview: Is your website in alignment with your goals for your business? When was the last time you gave it a little freshening up?

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Is Your Website Doing Its Job?

Is your website in alignment with your goals for your business? When was the last time you gave it a little freshening up? If it's been more than 3 years since your last website makeover, you should seriously consider re-vamping your website. Here are some things you should take a look at:

What is the purpose of your website?

Is it currently serving that purpose? There are lots of reasons to have a website, in fact many business owners have different websites to serve these different purposes. So, why do you have a website? Once you know that answer, make sure your website serves that why.

Is your website easy to navigate?

If your website has a single call to action -- as a sales letter would -- is that action clear? If your website has several sections for visitors to navigate, is it clear what those sections are and how to get there?

Does your website support your sales process?

You do know your sales process, right? Does your website support it, helping visitors move down the path you have created for them? When someone buys or opts into your list, you need to have EVERY page laid out for them, so that it is simple, and easy to follow.

Are you tracking your web statistics?

There are so many free ways to do this, you really have no excuse for not knowing how visitors are browsing around your site.

So, how did you do? Taking a look at these four questions every once in awhile -- perhaps annually? -- is a great thing to do for your business and online presence.

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Home > Starting-A-Business > Carma Spence-Pothitt > Is Your Website Doing Its Job
Article Tags: website design, website redesign

About the Author: Carma Spence-Pothitt
RSS for Carma's articles - Visit Carma's website

Carma Spence-Pothitt is the president of the Women's Business Gallery, an information-rich resource for women entrepreneurs, small business owners, and solo professionals, as well as founder of WordPress ReVamp, which helps authors, speakers and coaches build and nurture a thriving web presence. If you would like to learn the five steps to turbo-charge your marketing, pick up your copy of the free report at www.marketingturbocharge.com. You can also visit The Women's Business Gallery to sign up for the monthly newsletter The ART of Business and receive the free eReport "StART Your Business".

Click here to visit Carma's website
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Re: what position to request? Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: How can I promote my site? Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.
Re: Top 5 Magazines For SEO Re: Top 5 Magazines For SEO - Hi, Thanks for the links GT, I already subscribe to Website Magazine but must admit that is the only one. Maybe I shoud cast my net a bit wider to see what the others have to offer, regards, Mal.
Re: FILL IN THE BLANK: One thing I did to grow my business today Re: FILL IN THE BLANK: One thing I did to grow my business today - Website: Posted a new article on my main business website and bookmarked it. Team: Contacted new affiliates and invited them to join my training list.
Re: Looking to outsource my sales Re: Looking to outsource my sales - With a budget of $1,500 I know a guy in India who will do all these works on your website for you SEO Articles writing Article Submissions Forum Postings Website Submissions Press Release Link Exchange Video Submission If interested pm me and i send you his linl


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