Plan Your Blog for Success
Plan Your Blog for Success
It is a good idea to have a “blogging plan” written down somewhere. Here are some things you should include in this plan.
* How often will you post to your blog? Daily? Weekly? On specific days of the week? Make sure your plan fits the needs of your prospects. How often would they be likely to visit and read your posts? Also, keep in mind that you want to stick to a regular schedule. Once your readers know that you update frequently, they will return to your site on a regular basis.
* How will you promote your blog? Too many bloggers spend all of their time writing posts and next to no time marketing the site, so this is a key component of your plan. There are so many ways to do this both passively and actively, that I can’t really list them here. But this is definitely something that should be a part of your plan.
* What kind of content will your blog feature? What topic will your content cover? What style of delivery will you use? Will your posts include photographs? Clipart? Video?
* What results do you want to achieve with your blog? Do you want to grow an RSS subscription list? What about an opt-in list? Do you want to grow both?
* How will you measure your results? Will you measure visitor statistics? Quantity of comments posted? Opt-in subscriber growth? Incoming links? Something else?
While you are creating your plan, you can dream big but also be realistic in the time lines you set for your goals. Many solo entrepreneurs who are new to blogging, have unrealistic expectations of how fast their readership will grow and how much of an increase in profit blogging will bring them. When these unrealistic expectations aren’t met, they stop blogging … often just before they’ve reached critical mass and were at the edge of success!
So create your short- and long-term plans — and stick to them!
Plan Your Blog for Success - To learn more about this author, visit Carma Spence-Pothitt's Website.
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As a solo entrepreneur, it is especially important that you have a plan for your business, including your blog. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of the way. Believe me, I know how easy it is to get sidetracked by new trinkets for your blogging technology. But if you want your practice, your business and your blog to succeed you need to stay focused.
It is a good idea to have a “blogging plan” written down somewhere. Here are some things you should include in this plan.
* How often will you post to your blog? Daily? Weekly? On specific days of the week? Make sure your plan fits the needs of your prospects. How often would they be likely to visit and read your posts? Also, keep in mind that you want to stick to a regular schedule. Once your readers know that you update frequently, they will return to your site on a regular basis.
* How will you promote your blog? Too many bloggers spend all of their time writing posts and next to no time marketing the site, so this is a key component of your plan. There are so many ways to do this both passively and actively, that I can’t really list them here. But this is definitely something that should be a part of your plan.
* What kind of content will your blog feature? What topic will your content cover? What style of delivery will you use? Will your posts include photographs? Clipart? Video?
* What results do you want to achieve with your blog? Do you want to grow an RSS subscription list? What about an opt-in list? Do you want to grow both?
* How will you measure your results? Will you measure visitor statistics? Quantity of comments posted? Opt-in subscriber growth? Incoming links? Something else?
While you are creating your plan, you can dream big but also be realistic in the time lines you set for your goals. Many solo entrepreneurs who are new to blogging, have unrealistic expectations of how fast their readership will grow and how much of an increase in profit blogging will bring them. When these unrealistic expectations aren’t met, they stop blogging … often just before they’ve reached critical mass and were at the edge of success!
So create your short- and long-term plans — and stick to them!
Plan Your Blog for Success - To learn more about this author, visit Carma Spence-Pothitt's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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