Is your business blooming and growing?
Are you seeing regular increases in income or customer base?
Do customers and clients come looking for you?
If you answered "no" to these questions -- if you are working overtime looking for new clients and customers -- you may have a stale or ineffective marketing funnel.
And this is something that you can easily fix.
The first step is to thoroughly know your target market. You can’t build a magnetic marketing funnel without this information. And, I can’t stress this concept enough. It is critical to building a sustainable business.
Think about it, would you choose an outfit before knowing where you were going to wear it? Would you rent a care without knowing where you were going to drive it? Would you pack for a trip without know where you were going?
Then why would you develop a marketing plan without knowing who you were going to market to?
You are building your marketing funnel to help solve the problems of your ideal clients or customers. It may sound counterintuitive, but the tighter you focus on your target market, the easier it is to attract them and market to them.
When you market to broad, general categories of people, it is hard to develop a compelling message they will respond to. So, you need to clearly define your target market and find out as much about them as you can. Here are some questions you’ll want the answers to:
* What is your target market’s common thread? Is it age? Career choice? Industry? Gender? Hobby?
* Where does your target market live? Locally? Nationally? Globally?
* What types of publications does your target market read?
* What is your target market’s typical salary range?
* Is your target market single? Married? Have children?
These are just a small sampling of the things you need to know. Basically, you’re trying to get at what makes your target market tick so that you can develop messages that will resonate with them.
The First Step to Turbo-Charging Your Marketing - To learn more about this author, visit Carma Spence-Pothitt's Website.
Like this article? Share it with your friends
|
|
Carma Spence-Pothitt
(Visit Carma's Website)
Carma Spence-Pothitt is the president of
the Women's Business Gallery, an
information-rich resource for women
entrepreneurs, small business owners, and
solo professionals, as well as founder of
The Product Midwife, which helps
professionals "give birth" to their unique
products and services. If you would like
to learn the five steps to turbo-charge
your marketing, pick up your copy of the
free report at www.theproductmidwife.com/turbo
charge. You can also visit The Women's Business Gallery to
sign up for the biweekly newsletter
The ART of Business and receive
the free eReport "The Product/Service Life
Cycle Explained!".
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
I’m delighted to share with you news of the impending publication of my good friend John Jantsch’s superb book, Duct Tape Marketing, for which I have contributed the foreword.
