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Three Tactics to Build a Profitable Opt-In List
| Guest post by: Carma Spence-Pothitt |
Article Overview: To have a successful business, you really need to have a responsive, loyal list of prospects and clients. This is called an "opt-in" list -- a list of people who have given you permission to send them your marketing messages. But how do you build this list? There are plenty of ways, but these are the top three.
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Three Tactics to Build a Profitable Opt-In List
To have a successful business, you really need to have a
responsive, loyal list of prospects and clients. This is called an
"opt-in" list -- a list of people who have given you permission to send
them your marketing messages. But how do you build this list? There are
plenty of ways, but these are the top three.
1) Build trust in who you are and your expertise.
People may opt in to your list if they visit your website and see that you have an attractive "ethical bribe" in exchange for their name and email address. But if they, once they've received your ethical bribe, have no reason to believe that continuing to stay on you list is of value to them, they will opt right back out.
Therefore, you need to be constantly working on illustrating that you know your stuff and are a valuable resource. You do this by providing relevant information in a wide variety of places:
2) Make your opt-in form stand out.
Make it easy for visitors to your website to opt-in to your list. You can make the first page of your website focus only on getting the opt in.
Or, you can place the opt-in box in a strategic location "above the fold."
3) Partner with other list-builders.
Create win-win-win joint ventures where you, your JV partner and the members of both your lists benefit and you've got a formula for success! Joint ventures can be powerful list-building tools, as well as successful money makers. Just be sure to make it a win-win-win - anything else and you'll taint your "aura".
Related Articles1) Build trust in who you are and your expertise.
People may opt in to your list if they visit your website and see that you have an attractive "ethical bribe" in exchange for their name and email address. But if they, once they've received your ethical bribe, have no reason to believe that continuing to stay on you list is of value to them, they will opt right back out.
Therefore, you need to be constantly working on illustrating that you know your stuff and are a valuable resource. You do this by providing relevant information in a wide variety of places:
- Your blog
- Article directories
- Forums
- Social networking sites
2) Make your opt-in form stand out.
Make it easy for visitors to your website to opt-in to your list. You can make the first page of your website focus only on getting the opt in.
Or, you can place the opt-in box in a strategic location "above the fold."
3) Partner with other list-builders.
Create win-win-win joint ventures where you, your JV partner and the members of both your lists benefit and you've got a formula for success! Joint ventures can be powerful list-building tools, as well as successful money makers. Just be sure to make it a win-win-win - anything else and you'll taint your "aura".
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Related Forum Posts
Re: What I Enjoyed Reading This Week - June 4
- Hi Evan,
I just joined this forum and looking forward to positive interactions. I'd say great collection of weekly reads. My top two picks from your list are 4 Facebook Marketing Tactics and 8 Brands That Have Found Success on FB - very interesting and informative resources especially for entrepreneurs who want to get the most out of online marketing.
Thanks,
Melanie James
Re: Great start, but no finish
- My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan
Re: How to do Link Building?
- Be diligent. Build blogs.Pay attention to the contents.
Re: Email autoresponder messages: what delivery intervals?
- Sub-lists are primarily created around the products I own.
If my list A was about one topic, I will not promote
anything to that list about another topic until I
first have them opt-in to another list.
Example of this is, let's say you were interested in
internet marketing and you opted-in to a list for
driving traffic (List A).
I will not send information about product creation
tips to that list unless I first have you opt-in for
another list (List B).
These two may be close enough so that might not
be an issue, but what I find is most internet
marketers drive all their promotions to their
one and only list they own. So one day,
it's about teaching mom-pop offline businesses
about marketing, another day about oh let's market
on Facebook, next day about, hey I found great product
on promoting stuff on Mobile or cell phones, next
week, let's talk about Amazon's Kindle, then Pinterest...
You get what I mean.
If I have to do above, it will be after subscribers decided not
to buy any of my own products. Then I will send other
promos to that list.
But I think by minimum, it's good to create sub-lists for
buyers of your own products so that you can send
more advanced and higher end items exclusive to that
list.
Re: How do you make the most of your day?
- Here are a couple things I do to get lots done.
First, I work from a weekly To Do List (although I should call it an Action List) rather than a daily list. Each item on the list must be one specific action required to move one step closer to accomplishing or finishing something. It's similar to what Robert Alan talks about.
Each day I prioritize 3 actions that must be completed before the end of the day. I fully commit to those actions.
Second, when I really need to focus on something to get the most done possible I work in timed 50 minute increments.
That may sound a little loopy but it really works for me plus I feel refreshed working that way.
So I literally have a little timer on my desktop that I set to count down from 50 minutes to zero. During that 50 minutes I work without interruption. When the timer goes off I stop whatever I'm doing and take a 10 minute break.
You can get an incredible amount of work done working that way without feeling like you're working hard.
I don't schedule 8 of those 50 minute time periods because there isn't a need to plus I'm sure you would wear out if you did.
If you haven't tried this you might want to give it a try setting just two 50 minute time periods for a couple days and fiercely keeping them without interruptions to see what I mean.
I'd love to hear about your experience and any other kind of quirky things that work.
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