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Carma Spence-Pothitt Articles

Written by: Carma Spence-Pothitt

Creating Compelling Headlines For Your Home Page - 3 Tips - Click To Read Article
The first thing someone will read when they land on your home page is the main headline. Does it give them a reason to stick around? Too many times, people use "Welcome to my website" as their main headline. But this is just a waste of virtual real estate.

Article Marketing Promotion For Speakers - Click To Read Article
As a public speaker, you are an expert on some topic. What better way to demonstrate this expertise... and get some search engine juice... than through article marketing.

What is Anchor Text and Why Should I Use It? - Click To Read Article
When you are reading something online and you see that a phrase within a sentence or paragraph is a live link, the link text is what is called "anchor text." This is because it acts as an anchor to the link.

Article Marketing Tips - Answer Burning Questions - Click To Read Article
You need to get your articles read in order to have them help you accomplish your goals. One way to get your article read is to answer your target market's burning questions.

Article Marketing - Writing a Resource Box So it Makes People Click - Click To Read Article
If you're looking for an effective link building and search engine optimization strategy, you can't do much better than article marketing. But it does more than that. I can be a powerful way to build targeted, ready-to-take-action traffic to your landing pages.

Trolling For Topics - On Autopilot - Click To Read Article
How do you keep finding fresh topics to talk about on your blog, podcast or ezine? One good way to keep up with your favorite subject is by subscribing to RSS feeds and creating RSS feeds for the keywords you choose.

Traffic Driving Articles - 4 Things ALL Articles Must Have - Click To Read Article
It is said that content is King, and for good reason. Content, in the form of articles, video, audio and images are what brings traffic to a website. Of the four primary types of content, articles are the most flexible and easy to work with and, in the end, are the main producers of traffic.

Three Tactics to Build a Profitable Opt-In List - Click To Read Article
To have a successful business, you really need to have a responsive, loyal list of prospects and clients. This is called an "opt-in" list -- a list of people who have given you permission to send them your marketing messages. But how do you build this list? There are plenty of ways, but these are the top three.

5 Powerful Public Speaking Techniques - Click To Read Article
Imagine if public speakers were super-heroes. What would their powers be? If I were to describe the powers of Public Speaking Woman or Orator Man, this is how I would do it:

Blog Design for Business - Click To Read Article
A blog for business is a bit different from a personal blog, as you probably already guessed. When you plan your blog for success, you should also give some thought to what your business blog will look like.

Small Business Start-Up: Easy as A-R-T - Click To Read Article
Starting a small business can be challenging, but it's easy to do if you look at the process as an art. Find out how to make your small business start-up more successful using Action, Resources, and Timing (ART) to bring your business vision to life.

The Entrepreneurial Mindset: Do You Have What It Takes? - Click To Read Article
Being successful as an entrepreneur depends on having the right attitude: the entrepreneurial mindset. But what exactly is the "entrepreneurial mindset" and do you have what it takes? Read on to find out more.

Define Your Niche and Improve Your Bottom Line - Click To Read Article
Who is your target market? Did you answer with "people" or something similar? Then your business probably won't last long. As someone wise once said, "If you market to everyone, you market to no one."

Advertising, Marketing and PR: What's the Difference? - Click To Read Article
Sure, They Are Related ... But Each Serves a Different Function

5 Steps to a Successful Continuity Program - Click To Read Article
You understand that having a continuity program ... or several ... as part of your marketing funnel is an excellent way to increase profits and build a stable income. But how do you create one that will actually attract new subscribers and maintaing membership on a regular basis?

Home Page Design - Why Does Your Home Page Exist? - Click To Read Article
Before you do anything else... before you chose your colors, before you choose your images, before you write your copy... you need to know what the purpose of your landing page is.

Three Common Affiliate Marketing Errors to Avoid - Click To Read Article
O.K. So you have your affiliate marketing website set up. You're getting a lot of traffic to the site, too. But, for some reason, you're not getting all that many sales. Why?

Blog Statistics Can Help You Improve Your Traffic - Click To Read Article
Did you know that your blog's analytics can tell you what topics bring in the most traffic, as well as the best time to post content to your site?

No-Cost Marketing Tools For Affiliate Marketers - Click To Read Article
Did you know that affiliate marketing is the quickest and easiest way to earn a living online? Why is it that? I think it's because of the extremely low start-up costs. Most affiliate programs don't require enrollment fees, so you have not up-front financial investment to be able to start selling other people's products. But also, you can get set up to start with pretty much no cost outlay, too.

Is Your Website Doing Its Job? - Click To Read Article
Is your website in alignment with your goals for your business? When was the last time you gave it a little freshening up?

Uncover Your Passions and Skills To Build a Business You Love - Click To Read Article
The first step in starting a business you love is to uncover what your core passions and skills are. Here are some exercises you can do to help you do that.

Ask the Right Questions to Qualify Your Business Niche - Click To Read Article
You've decided on your business's niche and you're ready to go out and create products and services just for your target market. Before you do, take a step back. Are you sure this target market will be profitable? To be sure, find out the answers to these four questions.

7 Hot Tips to Get Your Articles Read - Click To Read Article
You're putting a good amount of time and effort into your article marketing ... writing, posting ... so you want your articles to be read, right? Just keep these seven guidelines in mind and you might find that writing articles is fun ... as well as profitable for you and your website.

Create a Powerful Marketing Story in Three Steps - Click To Read Article
According to marketing guru Seth Godin, "The story is what people respond to." So how do you come up with stories about your products, services and brand that capture your audience's attention and drawn them into a client relationship with you?

The First Step to Turbo-Charging Your Marketing - Click To Read Article
You must know who your target market is before you can build an effective marketing plan.

Plan Your Blog for Success - Click To Read Article
As a solo entrepreneur, it is especially important that you have a plan for your business, including your blog. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of the way.

How Not Having a Marketing Funnel Hurts Your Practice Without You Knowing It - Click To Read Article
Not having a marketing funnel in place is hurting your business in several ways – whether you are aware of it or not.

Choosing the Right Business for You - Click To Read Article
Choosing the right business for you is a life-altering decision, one that will affect you for a long time to come, so you'll want to consider all your options before getting started. Read on to learn the pros and cons of different types of business start-ups.

Article Marketing Can Build Your List - Click To Read Article
Write great articles, post them on articles directories, and visitors will come to your website just to get more and to opt-in to you list.

5 Ways to Use Your Blog - Click To Read Article
We all know that blogs have emerged as powerful marketing tools, especially for the solo entrepreneur. Here are five practical ways to use your blog to promote your business and build a following of loyal prospects.





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