Over the last few decades’ quizzes have been one of the cheapest, easiest and most popular ways for a pub to attract regular trade on a quiet night of the week. There is a great demand for cheap entertainment with all the eating and drinking houses looking for something different to attract customers, especially Mid Week.
Many quiz books, manuals and information is available both in hard copy and online, but we advise creating your own, and building value and copyright in your own materials. Research the papers every day and look for items and questions that provide not just current content but are long lasting questions that will stay in peoples minds. Questions with humorous content are always popular and with an inventive and creative mind you can restructure questions to have a more interesting slant.
You can take this business a bit further if you do the necessary research, by compiling various quiz books that you can sell at the event. These quiz books don’t have to be fancy just comb bound or in a business type presenter or folder. Alternately they can be on CD or floppy disc.
You will have to do some serious marketing to get the venues and this will involve either some tele-marketing or just pounding the streets. We suggest you offer to the venues either a fixed fee, or an opportunity where they don’t pay anything and you charge each person a small fee to participate. In our experience people do not enter quizzes for financial prizes and are more appreciate of a framed certificate, a goody bag, a beer round, or other small token. You should be flexible in your approach to this and discuss with the owner what he feels will go down best. In all situations we advise you to be creative and look for an original approach.
Place or get the staff to, distribute or hang posters advertising your quiz night; start time, etc in the venue a week or so before the event.
There is a trend towards quizzes being held in people’s homes at private parties and you should look to exploit this market.
You may wish to have your own website to promote yourself, contact my friend Mark at www.prestonswebhosting.com for the best value packages.
To add your site to the @PUBQUIZ directory go to Add Site to @UK PLC Directory and get free Bizcard Site You need to give yourself an identity and a relevant name such as “theQuizQueen” or “Quiz’s’Rus”. Consider investing in some type of PA equipment, you can usually buy cheaply on eBay. Also consider type of dress relevant to the image you wish to portray, the very least should be a shirt with your name on it.
At the Event:
Ensure you write down your procedure and the rules and procedure you will be adapting throughout the event.
Look for different themes for each night and always try to include a local section and if possible some questions on the venue where you are.
Arrange your quiz in rounds, say 10 rounds, arrange a short break after each round so people can replenish their drinks, (the owner will appreciate that) and use the time to mark the answers, (you may like to consider recruiting a volunteer assistant for this). Some quizmasters ask the teams to mark each other’s sheets, however we feel that this tends to devalue the seriousness of the quiz and of course is open to abuse.
Before starting a new round give out the answers to the last round and announce each teams score and standings with a jokey element to it. Have an interval after 5 rounds, and arrange with the owner to lay on some light refreshments, during the interval give your contestants a puzzler or some type of cryptic puzzle that they can do while replenishing their drinks and taking a nibble.
TIPS & TRICKS After each round ask if anyone wants any questions repeating Always place yourself, in a comfortable position away from the bar areas.
No Mobile phones allowed to be used by team.
Announce, “We will be starting soon” a couple of times before you are ready.
Avoid any confusion by categorising each round and announcing that category Include the original question when you read out the answers.
The five most popular sections are, entertainment, sport, general & Local knowledge and popular music, stick with these unless at a specific specialised event.
Tony Hogan tony@topbusinessideas.com
www.topbusinessideas.com
Pub Quiz Host. - To learn more about this author, visit Tony Hogan's Website.
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