Internet Marketing in 2008
|
| Tweet |
|
Free PDF Download FAQ's for Starting a Franchise - By Tom Parsley |
Internet marketing is becoming a more predominate tool to help franchisors get more qualified leads. When potential franchisees are looking for a business opportunity or a franchise opportunity to buy, 95% of them look to the Internet for information and ideas. As a result, franchisors are increasingly utilizing the power of the Internet to market franchise opportunities. When looking at marketing your franchise opportunity on the Web, consider: your Internet budget, Internet portals vs. Franchise Brokers, and getting the highest ROI for your investment.
Most companies under spend their marketing budget. This is a common, but crucial mistake. In order for your company to get on the map, you must spend money to get money in return. With that in mind, you also need to spend your money wisely. For 2008, spending franchise money includes Internet portals. Make your marketing budget last for the entire year; buy also make your budget work for you. Under spending your marketing budget can have devastating affects on your franchise development outcome.
Internet portals vs. Franchise Brokers is something that you will come across when looking to advertise your franchise. Both avenues have pros and cons; however Internet portals are becoming more predominate in the franchise industry. Studies show that 70% of franchisors use Internet portals to advertise their opportunities, while 2.3% use print ads and 30% use franchise brokers. Internet portals are becoming an easy and inexpensive way to market your franchise opportunity. 40% of companies advertise on 2-4 different Internet portals. This is a growing numbers that will continue to climb.
Getting the highest ROI is every business owner’s goal. Using Internet portals will allow for an easier ROI because the cost of Internet leads is extremely reasonable. Currently in 2007 most franchise leads are being generated by Internet portals. Using a franchise broker to market you franchise opportunity is definitely an option, however it is more cost effective to market your franchise opportunity through internet portals such as The Business Market.
Marketing, budgeting, and executing your franchise opportunity will be on your mind with the start of 2008 quickly approaching. Marketing your franchise on an Internet portal will allow for better success. The Internet is a useful tool that can be viewed worldwide. With most franchisors adapting to using online advertisements, it might be worthwhile to invest more marketing dollars in Internet portals than in business brokers.
Related Articles
|
Free PDF Download FAQ's for Starting a Franchise - By Tom Parsley |
|
About the Author: Tom Parsley RSS for Tom's articles - Visit Tom's website The Business Market is an online business-for-sale marketplace. If you are looking to buy a business, franchise or opportunity, you can search our database for free to find the perfect business to buy. Or if you are looking to sell a business, franchise or opportunity, you can list it for sale on The Business Market risk-free. There are no setup fees, no monthly fees, and you only pay a small fee (less than a dollar) for each unique buyer that views your listing. Click here to visit Tom's website. FAQs for Starting a Franchise Steps to a Successful Franchise Experience Are Ground Floor Franchises Right for Me Who Doesnt Enjoy Eating Dont Let the Franchise Fee Scare You |
Related Forum Posts
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva.
Over $50,000 raised and counting - Please keep sharing! Learn more.
Featured
Expert
ExpertTrending Articles
|
|
Like this page? PLEASE +1 it! |
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
Ten Things You Can Do To Read People Quicker
ABCs for the Work at Home Mom - Part 2
The Biggest Obstacles I Had To Overcome
Ten Things You Can Do To Read People Quicker
ABCs for the Work at Home Mom - Part 2
The Biggest Obstacles I Had To Overcome
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.







