Lodging Franchise Opportunity
Lodging Franchise Opportunity
Many people ask me which franchise industries generate the highest number of leads. First of all, we have 16 primary industries for franchise opportunities: Automotive; Beauty & Fitness; Business & Professional; Child-Related; Cleaning & Maintenance; Computer & Internet; Educational; Food & Restaurant; Healthcare; Home Services; Pet Related; Real Estate Related; Retail; Service; Sports & Entertainment; and Travel & Lodging. All industries receive a good deal of attention. However there is one that really stands out to me.
The industry that generates the most attention from prospective buyers may actually surprise you. No it is not the Food & Restaurant industry, although it too gets a lot of attention. The answer is the Travel & Lodging industry. We generate more leads per listing in this industry than any other. Most of our listings in this industry are hotel/motel listings. Unfortunately, this industry is not as deep as many others, as there are not as many players. Perhaps that is one reason why this industry receives a lot of attention. If you think about it, if there are a fairly significant amount of interested buyers but a limited number of available opportunities than it only makes sense that the number of qualified leads per listing would be higher.
But I think that reasons here go much deeper. First of all, I think that there are many prospective buyers that are interested in owning not only a business but are just as interested in owning quality real estate. Hotels and motels obviously have a heavy real estate component attached to the business. I think that prospective buyers view owning quality hotel/motel real estate as a great long term investment. Second of all, as a former banker and former stockbroker, I think that there are a lot of investors who are still leery of stepping back into the stock market. The stock market crash of 1999-2000 is still a concern for many investors. Consequently, they look at real estate as an alternative investment. But what types of investment real estate do they consider? Office? Retail? Industrial? Residential? In most parts of the country the commercial and consumer real estate markets are depressed with a grim outlook. I think that many view a quality hotel/motel franchise located near a busy intersection or freeway as a great long term real estate play. Third, there are many independently owned hotels/motels in existence. Many hotel/motel franchisors will allow conversions. Quality Inn is a great conversion choice for many existing midscale hotels looking to strengthen their position in the market. But probably the main reason why hotel/motel franchises make sense is that the business makes money. The business plan has been proven over and over.
So when you combine the long term benefits of owning real estate with a current operating income for the business hotels and motels really make sense.
Lodging Franchise Opportunity - To learn more about this author, visit Tom Parsley's Website.
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Hi, my name is Barry Jark. I am Vice President of The Business Market, which is an online marketplace which caters to the franchise industry. Quite simply, at The Business Market we assist franchisors by helping them market their franchise opportunity. Our primary goal is to attract buyers to our web site who will in turn view our extensive data base of franchise listings. If interested in a particular franchise opportunity, a prospective buyer will submit his or her contact information which is emailed directly to the franchisor. In our industry this is called a “lead”. At The Business Market we help to generate high quality leads, and franchisors compensate us for those leads. Once a lead is generated, we hand it off to the franchisor whose goal is to sell that prospective buyer on their franchise concept.
Many people ask me which franchise industries generate the highest number of leads. First of all, we have 16 primary industries for franchise opportunities: Automotive; Beauty & Fitness; Business & Professional; Child-Related; Cleaning & Maintenance; Computer & Internet; Educational; Food & Restaurant; Healthcare; Home Services; Pet Related; Real Estate Related; Retail; Service; Sports & Entertainment; and Travel & Lodging. All industries receive a good deal of attention. However there is one that really stands out to me.
The industry that generates the most attention from prospective buyers may actually surprise you. No it is not the Food & Restaurant industry, although it too gets a lot of attention. The answer is the Travel & Lodging industry. We generate more leads per listing in this industry than any other. Most of our listings in this industry are hotel/motel listings. Unfortunately, this industry is not as deep as many others, as there are not as many players. Perhaps that is one reason why this industry receives a lot of attention. If you think about it, if there are a fairly significant amount of interested buyers but a limited number of available opportunities than it only makes sense that the number of qualified leads per listing would be higher.
But I think that reasons here go much deeper. First of all, I think that there are many prospective buyers that are interested in owning not only a business but are just as interested in owning quality real estate. Hotels and motels obviously have a heavy real estate component attached to the business. I think that prospective buyers view owning quality hotel/motel real estate as a great long term investment. Second of all, as a former banker and former stockbroker, I think that there are a lot of investors who are still leery of stepping back into the stock market. The stock market crash of 1999-2000 is still a concern for many investors. Consequently, they look at real estate as an alternative investment. But what types of investment real estate do they consider? Office? Retail? Industrial? Residential? In most parts of the country the commercial and consumer real estate markets are depressed with a grim outlook. I think that many view a quality hotel/motel franchise located near a busy intersection or freeway as a great long term real estate play. Third, there are many independently owned hotels/motels in existence. Many hotel/motel franchisors will allow conversions. Quality Inn is a great conversion choice for many existing midscale hotels looking to strengthen their position in the market. But probably the main reason why hotel/motel franchises make sense is that the business makes money. The business plan has been proven over and over.
So when you combine the long term benefits of owning real estate with a current operating income for the business hotels and motels really make sense.
Lodging Franchise Opportunity - To learn more about this author, visit Tom Parsley's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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