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Marketing Your Franchise or Business Opportunity

Written by: Tom Parsley

Article Overview: Marketing you Franchise or Business Opportunity can be a daunting task at times because of the costs involved along with the timeless efforts. Marketing your opportunity is important to stay in front of your customers while also gaining exposure in the industry. It takes countless hours to find and develop the ideal places to market your opportunity. In developing your marketing efforts keep in mind: advertising, having credibility in the industry, and the creation of new ideas for further growth and development.

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Marketing Your Franchise or Business Opportunity

Marketing you Franchise or Business Opportunity can be a daunting task at times because of the costs involved along with the timeless efforts. Marketing your opportunity is important to stay in front of your customers while also gaining exposure in the industry. It takes countless hours to find and develop the ideal places to market your opportunity. In developing your marketing efforts keep in mind: advertising, having credibility in the industry, and the creation of new ideas for further growth and development.

Advertising your franchise or business opportunity is crucial for the success of your company. Franchisors will usually do a big part of the advertising, however a little extra on the franchisees part will never hurt. Keeping in mind the new generation of advertising; you must hit your target market with more than just one advertisement. Using not only print media, but also online portals and media avenues with exposure will aid your conversion rate. The Business Market is an online portal that can market your franchise opportunity. The costs are minimal with maximum exposure.

Having credibility within your industry is important for word of month advertising, but also SEO (Search Engine Optimization) and quality information. Almost every company should have a website for their business. The Internet is becoming such a predominate way to find information. For restaurant businesses, it would also be customer service to be able to book a reservation online. SEO for your website is critical to show up on the first page of search results. SEO is hard to build; it takes thousands of links coming back to your site for any difference to be made. A common practice when advertising your website is to keep good quality of information for the customers.

New ideas for marketing are always a must. Marketing and advertising changes over the years and you must change with it. Continuing with print media and television advertising makes sense for right now, but over time with the economy changes so does the advertising. Keep up with news in the advertising industry as well as constantly making changes to your campaigns. You don’t have to be a mile ahead of your competitors with advertising; you only have to be an inch ahead.

In conclusion, running a successful marketing campaign for your business or franchise only takes a little bit of work. By investing in your advertising you can make a significant different of sales. Use different avenues to market your product or service. Once per week is a good metric for customers.

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Home > Starting-A-Business > Tom Parsley > Marketing Your Franchise or Business Opportunity
Article Tags: advertisement, avenues, business market, business opportunity, conversion rate, countless hours, credibility, daunting task, franchise opportunity, franchisees, growth and development, marketing efforts, maximum exposure, mind advertising, new generation, portals, restaurant businesses, search engine optimization, target market, television advertising

About the Author: Tom Parsley
RSS for Tom's articles - Visit Tom's website

The Business Market is an online business-for-sale marketplace. If you are looking to buy a business, franchise or opportunity, you can search our database for free to find the perfect business to buy. Or if you are looking to sell a business, franchise or opportunity, you can list it for sale on The Business Market risk-free. There are no setup fees, no monthly fees, and you only pay a small fee (less than a dollar) for each unique buyer that views your listing.

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Re: Info for would be franchisers... Re: Info for would be franchisers... - [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there. To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1] Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published. I guess the old adage holds true of "it's not who you know, but who knows you" that's important.
how much for a franchise fee? how much for a franchise fee? - Dear Colleague There is no easy answer to this question. Things to consider: [list=] The sizeof the Franchise Clent base Expected Turnover Intellectual Property costs (recoup) Number of Franchises Number of employees Original Set up costs Franchise admin costs An example: A franchise that I was involved in setting was to a simple "lawn mowing/home repair" franchise. The Franchise included national/local advertising - preparation of client lists - general admin - central accounting etc The Franchise involved 300-500 clients - and an annual turnover of about $300,000 . The annual franchise fee was $30,000. Hope that this gives you some idea Take care Ian[/list]


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