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Things to Know When Marketing Your Franchise

Written by: Tom Parsley

Article Overview: Marketing your franchise opportunity can be an endless task. There are many different avenues to take when marketing your large or small franchise opportunity. There are many potential franchisees and customers up for grabs in the 2008 market. When marketing your franchise keep these principles in the subject:

Things to Know When Marketing Your Franchise

Marketing your franchise opportunity can be an endless task. There are many different avenues to take when marketing your large or small franchise opportunity. There are many potential franchisees and customers up for grabs in the 2008 market. When marketing your franchise keep these principles in the subject:

Target Market- Know who your target market is and what they are looking for in your franchise opportunity. Know what communities your franchise will benefit from and the demographics or the people in those specific communities. Knowing your customers along with your franchisees will allow you to stay ahead of the trend. Adjustments might need to be made to your business plan after identifying your target markets.

Service/Product- Knowing your product/service will be a useful marketing tool. The franchise industry is extremely competitive with many different avenues for potential franchisees to take. What makes your product/service different? Marketing means making your product/ service stand out in the market.

Advertise- Promoting your product or service is a crucial element to a successful business plan. You can advertise your product or services on online portals, media efforts, TV or radio, and direct mail. In order to have a successful campaign it is important to advertise on different mediums to reach your target market in more than more advertisement.

Be an Expert- Always thrive to be an expert in your franchise industry. Write articles with embedded links, in your field; which can also help your ranking with SEO. Be knowledgeable and helpful to your franchisees, guidance and advice on marketing will be helpful to your new developments.

Promotions- Keep customers and franchisees happy and involved with your product or service. Have promotions for customers, such as loyalty programs. Also keep your franchisees happy by giving them added benefits for years in business. Most importantly, keep you customers coming back. Repeated business is key.

Establish a Website- Having a website is critical and almost one of the most important parts of a business. Through a website, you can give information, while having a reach worldwide. No other form of advertising of media will allow you to have a worldwide campaign. Help you website succeed, with driving traffic, SEO, and quality information.

Collateral Materials- Having collateral materials such as brochures, letterhead, video, and etc. will help with the information to customers and franchisees. Collateral material is essential for B2B franchises.

Referral System- Have a referral system for franchisees and customers. Establishing a referral system with franchise/business owners will be valuable for the B2B successes.

Business- Always look for new ways to get additional business. You must remain competitive for you to have a successful advantage with your product or service. Always find new ways to reach your target market and the demographics in your plan.

Have a plan for you marketing plan. A recommended online portal is The Business Market for you to market your franchise opportunity. Remember “Market” is in the word “Marketing” for a reason. Market your opportunity the best you can with as many successes along the way. Keep in mind, if a certain media avenue works-put more resources to what is working for you. Get the highest ROI possible.

Related Articles
  Reselling Your Franchise
  Internet Marketing in 2008
  Franchising with all its Success
  Question Your Franchise Decision Making
  About 60% of all franchise opportunities have less than 50 units.

Article Tags: avenues, business plan, demographics, direct mail, endless task, franchise industry, franchise opportunity, franchisees, grabs, guidance, knowing your customers, loyalty programs, marketing tool, media efforts, mediums, new developments, successful business, target market, target markets, useful marketing



Related Forum Posts
how much for a franchise fee? - Dear Colleague There is no easy answer to this question. Things to consider: [list=] The sizeof the Franchise Clent base Expected Turnover Intellectual Property costs (recoup) Number of Franchises Number of employees Original Set up costs Franchise admin costs An example: A franchise that I was involved in setting was to a simple "lawn mowing/home repair" franchise. The Franchise included national/local advertising - preparation of client lists - general admin - central accounting etc The Franchise involved 300-500 clients - and an annual turnover of about $300,000 . The annual franchise fee was $30,000. Hope that this gives you some idea Take care Ian[/list]
Re: Enticing Franchises - Top 9 List - All Franchise listed above are in millions of dollars. Do you have the list of Franchise in thousands
Re: Info for would be franchisers... - [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there. To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1] Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published. I guess the old adage holds true of "it's not who you know, but who knows you" that's important.
Re: Franchise Surveys - Another good tool to researching a franchise is to speak with their existing franchisees. This contact information is included in most Franchise Disclosure Documents. In order to get a Franchise Disclosure Document or FDD as it is often referred to, you will have to complete a basic franchise application. The franchisor will then usually provide you with the FDD at that time. Included in that book of information is a list of the existing franchisees, the contract, the investment information etc... This information is required by Federal Law to be disclosed to your prior to making a purchase. So be sure to do your research and start with the Franchise Documents to get the initial information.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.


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