Things to Know When Marketing Your Franchise
Things to Know When Marketing Your Franchise
Target Market- Know who your target market is and what they are looking for in your franchise opportunity. Know what communities your franchise will benefit from and the demographics or the people in those specific communities. Knowing your customers along with your franchisees will allow you to stay ahead of the trend. Adjustments might need to be made to your business plan after identifying your target markets.
Service/Product- Knowing your product/service will be a useful marketing tool. The franchise industry is extremely competitive with many different avenues for potential franchisees to take. What makes your product/service different? Marketing means making your product/ service stand out in the market.
Advertise- Promoting your product or service is a crucial element to a successful business plan. You can advertise your product or services on online portals, media efforts, TV or radio, and direct mail. In order to have a successful campaign it is important to advertise on different mediums to reach your target market in more than more advertisement.
Be an Expert- Always thrive to be an expert in your franchise industry. Write articles with embedded links, in your field; which can also help your ranking with SEO. Be knowledgeable and helpful to your franchisees, guidance and advice on marketing will be helpful to your new developments.
Promotions- Keep customers and franchisees happy and involved with your product or service. Have promotions for customers, such as loyalty programs. Also keep your franchisees happy by giving them added benefits for years in business. Most importantly, keep you customers coming back. Repeated business is key.
Establish a Website- Having a website is critical and almost one of the most important parts of a business. Through a website, you can give information, while having a reach worldwide. No other form of advertising of media will allow you to have a worldwide campaign. Help you website succeed, with driving traffic, SEO, and quality information.
Collateral Materials- Having collateral materials such as brochures, letterhead, video, and etc. will help with the information to customers and franchisees. Collateral material is essential for B2B franchises.
Referral System- Have a referral system for franchisees and customers. Establishing a referral system with franchise/business owners will be valuable for the B2B successes.
Business- Always look for new ways to get additional business. You must remain competitive for you to have a successful advantage with your product or service. Always find new ways to reach your target market and the demographics in your plan.
Have a plan for you marketing plan. A recommended online portal is The Business Market for you to market your franchise opportunity. Remember “Market” is in the word “Marketing” for a reason. Market your opportunity the best you can with as many successes along the way. Keep in mind, if a certain media avenue works-put more resources to what is working for you. Get the highest ROI possible.
Things to Know When Marketing Your Franchise - To learn more about this author, visit Tom Parsley's Website.
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Marketing your franchise opportunity can be an endless task. There are many different avenues to take when marketing your large or small franchise opportunity. There are many potential franchisees and customers up for grabs in the 2008 market. When marketing your franchise keep these principles in the subject:
Target Market- Know who your target market is and what they are looking for in your franchise opportunity. Know what communities your franchise will benefit from and the demographics or the people in those specific communities. Knowing your customers along with your franchisees will allow you to stay ahead of the trend. Adjustments might need to be made to your business plan after identifying your target markets.
Service/Product- Knowing your product/service will be a useful marketing tool. The franchise industry is extremely competitive with many different avenues for potential franchisees to take. What makes your product/service different? Marketing means making your product/ service stand out in the market.
Advertise- Promoting your product or service is a crucial element to a successful business plan. You can advertise your product or services on online portals, media efforts, TV or radio, and direct mail. In order to have a successful campaign it is important to advertise on different mediums to reach your target market in more than more advertisement.
Be an Expert- Always thrive to be an expert in your franchise industry. Write articles with embedded links, in your field; which can also help your ranking with SEO. Be knowledgeable and helpful to your franchisees, guidance and advice on marketing will be helpful to your new developments.
Promotions- Keep customers and franchisees happy and involved with your product or service. Have promotions for customers, such as loyalty programs. Also keep your franchisees happy by giving them added benefits for years in business. Most importantly, keep you customers coming back. Repeated business is key.
Establish a Website- Having a website is critical and almost one of the most important parts of a business. Through a website, you can give information, while having a reach worldwide. No other form of advertising of media will allow you to have a worldwide campaign. Help you website succeed, with driving traffic, SEO, and quality information.
Collateral Materials- Having collateral materials such as brochures, letterhead, video, and etc. will help with the information to customers and franchisees. Collateral material is essential for B2B franchises.
Referral System- Have a referral system for franchisees and customers. Establishing a referral system with franchise/business owners will be valuable for the B2B successes.
Business- Always look for new ways to get additional business. You must remain competitive for you to have a successful advantage with your product or service. Always find new ways to reach your target market and the demographics in your plan.
Have a plan for you marketing plan. A recommended online portal is The Business Market for you to market your franchise opportunity. Remember “Market” is in the word “Marketing” for a reason. Market your opportunity the best you can with as many successes along the way. Keep in mind, if a certain media avenue works-put more resources to what is working for you. Get the highest ROI possible.
Things to Know When Marketing Your Franchise - To learn more about this author, visit Tom Parsley's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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