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TRUST

Written by: Jay Kubassek

Article Overview: It is popular amongst successful entrepreneurs to talk about certain intangibles that make for good business. Intangibles such as leadership, innovation, persistence and follow- through. I say this, because I too speak of these things, both passionately and often. Their importance goes without questioning. Each cannot be given, and consequently must be earned. Each is intrinsically valuable in and of itself, and may stand as a singular example of character.

TRUST

It is popular amongst successful entrepreneurs to talk about certain intangibles that make for good business. Intangibles such as leadership, innovation, persistence and follow- through. I say this, because I too speak of these things, both passionately and often. Their importance goes without questioning. Each cannot be given, and consequently must be earned. Each is intrinsically valuable in and of itself, and may stand as a singular example of character.

However, in my opinion, a single gift endures beyond each of these items. It endures because, in my opinion, it’s the single most valuable gift human beings can share, and could stand as it most rare. That gift is Trust.

Trust is a rare bird in an age where celebration of “the self” is most prevalent. Constantly we are pitched, marketed and sold things thought to appease our own wares. There is nothing fundamentally wrong with this. We all deserve to live a life free from suffering. However, I think most would agree that it is more than possible, and more enjoyable, for the comforts we enjoy to exist for mutual benefit.

We can give someone a dollar, but it soon will be spent and migrate to the pocket of another. We can give flowers, but they too will one day wilt. We can give presents, compliments, advice and embrace one another in moments of despair. But to give another the gift of your trust is a commodity for which no darkness, time passed, or circumstance can ever wither. Trust allows us to walk taller, to face our troubles without fear and to triumph in the hour of greatest uncertainty.

Trust requires great bravery, to be vulnerable and humble. Trust is the first step to love. Trust is the highest form of human motivation. It is well known, and spoken of, that time is precious, but I believe trust is more precious than time.

Let us be reminded, the greatest of us to be given is always from within. Remember these things, for it will never be Yesterday.

Related Articles
  A Tryst with Trust
  Trust and Respect
  5 pillars of instant Trust
  Trust Comes First
  The Power of Trust

Article Tags: bravery, celebration, circumstance, commodity, compliments, darkness, fear, flowers, good business, human beings, human motivation, intangibles, leadership, moments of despair, mutual benefit, persistence, rare bird, successful entrepreneurs, uncertainty, wares



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Single mother business - Hi Evan, Every problem can be solved. Check these four 'T' points: 1. THINK that you are important. Therefore one can do anything one sets her mind to. This can be applied to many different types of businesses. Perhaps she has set her mind on a specific market. With the help of the internet one can explore avenues of possible area to fill the need. 2. TRUST yourself that you are able. It doesn't matter, if you make a mistake. You know your strength and weaknesses. Concentrate on strength, this is your potential. 3. TEAM-UP with somebody. Perhaps a friend, who has some experience in this. You can get good advice and encouragement. There are Nay-sayers out there, just ignore them. Look for positive and achievers These can be a great strength. Finally, 4. TIME for your children. When you have a routine set up, you can plan ahead to be with them. As they get older, they will understand the reason for you to work. Kindest Regards Beat "Unlock People's Potentials!"
Re: Email Marketing, Permission Based - I agree that a double-opt-in (i.e. confirmed opt-in) system of email marketing is the best method. Of course, having people confirm their subscription is no guarantee that they will read your email! Signing up subscribers is only the FIRST stage. The next thing you need to get is their TRUST, and the best way to "get" is not to "sell" but to "give"... - give freebies - give useful, valuable tips - get the subscribers to feel that opening your mail is something WORTH SPENDING TIME ON. Entertain them, make them laugh, but always give them something of value connected to the niche market that your newsletter deals with. - invite feedback - use the [[firstname]] tag, and don't be afraid to use it in the newsletter title field either! Cheers, David H


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