Why Apple is the "Apple" of Tech

Guest post by: Jay Kubassek
Become an Author

Free PDF Download
Let Go & Lead - By Jay Kubassek

I’ve been an Apple fan for the last four years, ever since I bought my first Macbook Pro Jan 2005. (This computer is still used ever day by one of our friendly support staffers.) And of course I’m not alone. Apple is one of the most valuable (only second to Exxon) and lovedcompanies in the world. Other companies strive to be the "Apple" of their industry. People want to be seen using their products. Tests have shown people get more creative when using MacBooks. What’s their secret?

This is something tech columnist Farhad Manjoo investigates in his latest article for the great business mag Fast Company [http://www.fastcompany.com/magazine/147/apple-nation.html] He asks the simple question “How does one become the ‘Apple of [insert industry here]?’” I’d never really considered why I like Apple's products so much. But it turns out I like them because I like the way they do business.

Here are some reasons I give these guys my business, and more importantly, my respect.

They don’t pay attention to what hyperactive, shortsighted tech bloggers are saying. Not simply because they don’t care — which they

don’t — but because they don’t even want to know. Steve Jobs, and his cohort of tech and design geniuses, know exactly what they want and jobs1984

how they want to make it.

Why bother listening to anybody else?

Lesson: Visionaries rarely give a lot of attention to what others are doing. Only those without vision care about the competition. And as far as listening to the suggestions of the populace, Jobs favors one of my own favorite quotes, from Henry Ford: “If I'd have asked customers what they wanted, they would have told me, A faster horse!"

Often, the public doesn’t know what it wants. It’s our responsibility as entrepreneurs to discover what the public doesn’t yet know it wants.

Apple only puts out one or two products a year, because everyone in the company is on the same page. They focus all their efforts on a few things of high quality. Google is more decentralized, and they put out more stuff, but of course most of those products fail, badly. Apple puts all their efforts behind a few high-quality things, and then insures that those things succeed.

Lastly, and of specific relevance to CarbonCopyPRO, Apple’s customer service is beyond reproach. When you buy an Apple product, you're starting a personal relationship with the company. If you have a problem with your computer, your requests don’t get off-shored to a faceless customer service rep in Dubai. You reach out to highly informed and sympathetic Apple experts over the phone or web. Or you stroll into an Apple store and talk to a Genius’s face. apple-iphone_6

Jobs calls the Genius Bar the “heart and soul” of every Apple Store. He understands that customer service is of paramount importance to the success of any company. Despite the fact that we’re becoming more and more wired every day, we’re still human beings, and we need the company of other human beings to assist us now and again; to motivate us and empower us to persist and prevail.

For the above reasons, Apple gets my business and my respect, along with a probably unhealthy anticipation of the iPhone 5!

Premium Apple App Store? Mac App Store?

My take on the ‘iPhone lite, ‘Apple Pad’

Jobs' departure, though hopefully temporary, had to happen sooner or later

Things I don’t think we’ll see: a 99 buck iPhone, an Apple television

The Sellers Research Group’s take on Apple’s financial

A look at the latest iPhone, netbook rumors—and my prognosis of ‘em

Apple, regarding AT&T exclusivity—just say no

Evaluating the ‘Steve Jobs effect’

How Strong is Your Customer Loyalty? What AT&T and Apple Can Teach You

What could be an iPhone of future?

Let’s hope that the Macworld Expo lives on

iPhone 5’s Passbook – The Apple’s answer to NFC for now.

Sloppy naming

What is new in iPhone 5 for iPhone developers?

Analyst says we shouldn’t expect revamped Mac desktops anytime soon—but I beg to differ

Perception remains that Jobs IS Apple

Apple won't: a) buy EA, b) buy Twitter, c) launch its own game console

iPhone Application Development – It will live long.

Steve Jobs Gives Head Job to Tim…and Says Goodbye

By my new way of calculating it, Apple is the number one computer vendor in the US

Home > Starting-A-Business > Jay Kubassek > Why Apple is the Apple of Tech > Google +

Free PDF Download
Let Go & Lead - By Jay Kubassek

About the Author: Jay Kubassek

RSS for Jay's articles - Visit Jay's website

(Jay's Full Bio: EvanCarmichael.com/jaykubassek)

In six short years, Canadian entrepreneur Jay Kubassek went from working on a farm to selling mufflers at a Kansas City Midas shop to revolutionizing home-based entrepreneurialism with the 2004 launch of his Internet-based education company CarbonCopyPRO and the PRO family of companies.

With little more than an 8th grade education and no start-up capital, the odds were stacked against him. But Jay has proven that business success and financial freedom can be achieved by virtually anyone who wants it badly enough, provided they are willing to earn it and the entrepreneurial spark is still there.

Visit Jay's official website: www.JayKubassek.com

Click here to visit Jay's website.

More from Jay Kubassek
Leave your Lizard Brain behind
Searching the Road
Google A Way Of Life
The Survival Of The Fittest
Attention and Distraction

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Why Apple is the "Apple" of Tech

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: