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The eMail Signature - Use it to Promote

Written by: Steven G. Atkinson

Article Overview: Small Businesses usually have very little money for advertising, but one of the simplest way to get free advertising is to use your eMail Signature.

The eMail Signature - Use it to Promote

Small Businesses usually have very little money for advertising, but one of the simplest way to get free advertising is to use your eMail Signature.

A simple eMail Signature will have your Name, Title and Company name such as;

Steven G. Atkinson
Owner/Chief Consultant, E/S Technology Consulting

But it should have a lot more. Let people know how to get in touch with you. Put your telephone number on it so they can give you a call. You could also add your mailing address as well.

But you can go further. If you have a website and all businesses should have a website, add it too. While we are talking about having a website, your eMail address should have your business identity and not a generic one such as @yahoo.com, @gmail.com or @aol.com. A customer who has a question may feel more at ease sending it to @YourBusiness.com than one of those already listed.

To make your web address clickable in many email programs, simply add http:// to the beginning of the address.

But there is actually more that you can add to the signature. You can use your signature as a way to promote a special, a new product or service.


Now whenever you send a email your are promoting your business in a friendly, inexpensive and professional manner.

© 2007 Steven G. Atkinson – All Rights Reserved

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Article Tags: business identity, chief consultant, email address, email programs, email signature, free advertising, g atkinson, mailing address, money, professional manner, promoting your business, small businesses, technology consulting, telephone number, yahoo



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Signatures can improve your Traffic - Don't forget that in addition to directories that you can post your business URL and details on that you can also utilize signatures in highly trafficed Forums - like this one. Except make sure that your Signature is keyword dense instead of your company's name and that the entire phrase is URL'd to your site. Thought I'd mention this one even though it may be obvious as we were talking about Traffic as well.
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Re: The Storm Brace a new invention - Hi Breck, To add your signature, click on "User Control Panel" above, then click on "Profile" and then "Edit Signature". You can also add a photo via the "Edit Avatar" link in the Profile section. DH
Re: How to Promote a MLM Business? - I have to agree with several of the previous posts here. Having your own site so that you can get it ranked is a big one. Also, as stated above, using a "passive" recruiting style works really well. Leading by example, people will naturally want to follow you over time if you prove yourself a leader. Bottom line, if you are promoting your opportunity or products, you are losing sales. About 85% of the population hates to be sold. Promote YOU, build relationships and let the business fall in place after that. Bill


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