The eMail Signature - Use it to Promote

Small Businesses usually have very little money for advertising, but one of the simplest way to get free advertising is to use your eMail Signature.

A simple eMail Signature will have your Name, Title and Company name such as; Steven G. Atkinson Owner/Chief Consultant, E/S Technology Consulting But it should have a lot more. Let people know how to get in touch with you. Put your telephone number on it so they can give you a call. You could also add your mailing address as well.

But you can go further. If you have a website and all businesses should have a website, add it too. While we are talking about having a website, your eMail address should have your business identity and not a generic one such as @yahoo.com, @gmail.com or @aol.com. A customer who has a question may feel more at ease sending it to @YourBusiness.com than one of those already listed.

To make your web address clickable in many email programs, simply add http:// to the beginning of the address.

But there is actually more that you can add to the signature. You can use your signature as a way to promote a special, a new product or service.

Now whenever you send a email your are promoting your business in a friendly, inexpensive and professional manner.

© 2007 Steven G. Atkinson – All Rights Reserved

To learn more about this author, visit Steven G. Atkinson's Website.

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