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Brian Molstad Articles

Written by: Brian Molstad

Five Web Analytics Lessons from the Obama Campaign Coakley Should Have Heeded - Click To Read Article
Martha Coakley’s failed Senate run has led many to review the key differences in strategy between her campaign and Scott Brown’s. It’s pretty clear that Brown took the web seriously and Coakley seemed to largely ignore many of the social media and web analytics strategies and tactics that swept Obama into office. This post highlights web analytics lessons from the Obama campaign which are every bit as applicable today as they were over a year ago for any organization.

What the New Google Analytics Features Mean for Your Business - Click To Read Article
Continuing to tread on the territory of the major paid analytics vendors, Google Analytics just announced a number of new features that raise it to yet another level. These powerful, time-saving additions allow you to spend more time analyzing and interpreting your site’s performance, and less time foraging though the data. Among the major additions are; automated and custom alerts based on significant changes in your data, advanced table filtering, expanded mobile reporting, the ability to share advanced segments, and more. What do these new features mean for your business? Quite a bit. Read on for the details.

Web Analytics - Make the Switch to Performance-Driven Design - Click To Read Article
Web design in small, medium, and large companies alike has traditionally been driven by the loudest voice or the highest-paid person’s opinion (HiPPO). The Big Cheese steps into the meeting, and lays down the law, dictating what the next month’s web development priorities will be. Websites can also driven by committee with the end result resembling a camel when the original design called for a horse. There is a better way...





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