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Brian Molstad Articles

What the New Google Analytics Features Mean for Your Business - Click To Read Article
Continuing to tread on the territory of the major paid analytics vendors, Google Analytics just announced a number of new features that raise it to yet another level. These powerful, time-saving additions allow you to spend more time analyzing and interpreting your site’s performance, and less time foraging though the data. Among the major additions are; automated and custom alerts based on significant changes in your data, advanced table filtering, expanded mobile reporting, the ability to share advanced segments, and more. What do these new features mean for your business? Quite a bit. Read on for the details.

Web Analytics - Make the Switch to Performance-Driven Design
- Click To Read Article
Web design in small, medium, and large companies alike has traditionally been driven by the loudest voice or the highest-paid person’s opinion (HiPPO). The Big Cheese steps into the meeting, and lays down the law, dictating what the next month’s web development priorities will be. Websites can also driven by committee with the end result resembling a camel when the original design called for a horse. There is a better way...


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About The Author


Brian Molstad
(Visit Brian's Website) Brian Molstad is an interactive media architect who has been defining and leading online initiatives for over 10 years. His talents and experience lie in the areas of information architecture, web analytics, usability, information design, and project management. Beginning with an education rooted in advertising, marketing, and sociology from Marquette University, Brian’s focus has been on ensuring clarity of communication since the earliest stages of his career. A true user advocate, Brian is passionate in his pursuit of designing the perfect user experience and specializes in leading multi-disciplinary teams to success with a high standard of excellence.

Brian Molstad is a Silver author on EvanCarmichael.com
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