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Carol Smock Articles

Written by: Carol Smock

Why CRM is Critical for Small Businesses... - Click To Read Article
Small business owners face challenges with why it is important to implement a CRM strategy. The basic reason is simple - the business retains more cusotmers. But the long-term reason is to position the business in a position to purchase CRM technology, which helps save money and increase revenue at the same time. This article looks at the reasons for a small business to get started today.

Can your customers be as loyal as a big brown dog? - Click To Read Article
Because most businesses monitor new sales as the key measurement of healthy, existing customers are often forgotten about until they "shop" again. While focusing on new business is important, so is building a relationship with those you've already sold. So, how does a business foster loyalty with its customers? Take a lesson from from the dogs...

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About the Author: Carol Smock
RSS for Carol's articles - Visit Carol's website

Carol A. Smock began her career in the early 90's when Customer Relationship Management (CRM) was accomplished thru the integration of disparate systems. She has developed CRM and Customer Retention Strategies for some well-known businesses - Adelphia Cable, Gannett Newspapers, Chicago Sun Times and FarmVet.com to name a few. By analyzing the purchasing trends and buying habits of your customers, she leverages technology to work harder for you. Streamlining processes, automating marketing efforts and enabling your sales and service staff.

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More from Carol Smock
Why CRM is Critical for Small Businesses
Can your customers be as loyal as a big brown dog


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