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What is Web 2.0 - A Simple Explanation

What is Web 2.0 - A Simple Explanation

Our consulting firm, 2thinknow ® have identified Web 2.0 as one of the big trends sweeping the business world in a short to medium term.

If you feel Web 2.0 is a buzzword. it is. But then again unlike most, this one is useful.
What is Web 2.0?

In short Web 2.0 is the new new printing press, wireless and TV Tube.

Specifically, Web 2.0 is user’s creating content and communities.

Content like blogs, wikis, citizen media, citizen journalism, niche weblogs, vertical portals, social bookmarking, bulletin boards, web communities, virtual groups, etc. Trans-national border-less country kind of content.

It’s not a place to dump marketing messages, as users have choices to view and vote or not.

It is Stumbleupon: - a social bookmarking service.

Social Bookmarking Web 2.0

It is Wikipedia: - a useful encyclopedia

Publishing innovation Web 2.0

It is Wordpress: - a personal publishing system (ie. blog)

Blogging Web 2.0 innovation

They are some of the useful ones, but like any new market you are spoilt for choice.

These sites are good places to start. They are useful.
Why care?

Well people are spending time here at work, at home, at uni.

Instead of the TV or newspaper.

It is Generation Y yes. but also retirees. And also families with children. it’s a broad group.

Web 2.0 is social networks, and social communities and user generated media.

It’s part of Tim Berners-Lee broader ideas such as the Semantic web.

Bottom Line:

In short more and more people are here. like this blog.

Readers in 975 cities as at October 2007. That’s pretty cool.

You could be reading this in Kiev, New York, Montreal, Tallinn, Sao Paolo, anywhere…

If you like comment or email me and let me know where you are.

And chances are you’ll see more of Web 2.0.

I am giving speeches and seminars on the topic of web 2.0 as part of 2thinknow ® research into trends and innovation.

Notice I didn’t say fads. Fads don’t last.

And the good news is you don’t need to be a geek to ‘get it’.

Web 2.0 is open to anyone of any age anywhere there is internet.

Take care,

Christopher
[This article is copyright (c) 2007, 2thinknow and has been used with the author's permission. it may not be reproduced.





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About The Author


Christopher Hire
(Visit Christopher's Website)
Hire is Innovator-In-Chief of Global Innovation Agency: 2thinknow(TM), and a consultant to Web & IT innovation firm: Simple. A seasoned globe-trotter, Hire's ground-breaking innovation research has taken him to 24 innovative cities globally with 2thinknow( TM). With Simple and as a IT contractor/educator Hire has been involved in project for 350 organizations on IT/organizational change projects / executive education including Australian Federal & State Government; Not-for-Profits, multinationals and business. He has worked for project stints at Kelloggs, Australian Federal Government, Toyota and many of BRW Australian top 500/1000 listed companies. Hire is a open-minded Christian, married , American by birth and lives in Melbourne, Australia rarely - and is seen mostly on airplanes. Ch ristopher's Innovator-In-Chief Biography | I nnovation Speaker Global Innovation Conversation Blog
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