Generating Leads Through Your Website
Generating Leads Through Your Website
Step 1: There are many ways to attract people to your website: search engine optimization (SEO), pay-per-click (PPC) advertising, cost-per-lead (CPL) advertising, banner ads, link ads, affiliate programs, link baits, etc. If you’re a smaller company I would only recommend using SEO, PPC and CPL.
Step 2: Convert your website visitors into leads. Depending on your sales cycle you can consider a lead to be someone who is interested in your product or service right now, someone who signs up for an e-newsletter or a webinar. In any case you want your website visitor to take a certain action on your website to become a lead. The percentage of visitors that become leads is called a conversion rate. To double your conversion rate on a certain page of your site you just need to make a 25% improvement to four things on that page like your introductory text, your guarantee, your “call to action”, and your page layout. You will need to test which one of these combinations works best. To do that you can use a free tool like Google Website Optimizer www.google.com/websiteoptimizer.
Generating Leads Through Your Website - To learn more about this author, visit Max Entin's Website.
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Generating leads through your own website can be broken down into two basic steps: getting people to your website and converting them into a lead once they are on the website.
Step 1: There are many ways to attract people to your website: search engine optimization (SEO), pay-per-click (PPC) advertising, cost-per-lead (CPL) advertising, banner ads, link ads, affiliate programs, link baits, etc. If you’re a smaller company I would only recommend using SEO, PPC and CPL.
Step 2: Convert your website visitors into leads. Depending on your sales cycle you can consider a lead to be someone who is interested in your product or service right now, someone who signs up for an e-newsletter or a webinar. In any case you want your website visitor to take a certain action on your website to become a lead. The percentage of visitors that become leads is called a conversion rate. To double your conversion rate on a certain page of your site you just need to make a 25% improvement to four things on that page like your introductory text, your guarantee, your “call to action”, and your page layout. You will need to test which one of these combinations works best. To do that you can use a free tool like Google Website Optimizer www.google.com/websiteoptimizer.
Generating Leads Through Your Website - To learn more about this author, visit Max Entin's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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