Marketing: winning in the Search Engine Game
Marketing: winning in the Search Engine Game
The best way to find new customers is to make sure they can find you
It’s the million dollar question – how do you get people to find your website when they’re actively looking for a business like yours? The reality is, there are hundreds of millions of people searching for products and services on the internet every day and there are many businesses competing for these customers. The best way to ensure your business is seen on the internet is search engine optimization.
Search engine optimization (SEO) is the process of improving the traffic to a website through natural search results. Getting high rankings with search results is essential for maximizing your visibility online and increasing traffic to your site. That’s why more and more companies are realizing that the best way to reach prospective customers is through search engines like Google, Yahoo!, and MSN.
So what’s the secret to winning at the search engine game? One significant factor is time. More and more businesses are realizing how valuable it is to be seen on search engines. In the US alone, spending on internet advertising including SEO has increased by over $5 billion in the last year. The faster you start doing it the less expensive it’s going to be. But the most important step is to partner with a reputable SEO company.
A lot of companies use what’s called ‘Black Hat’ SEO to bring their customers immediate results, but eventually their website gets banned from search engines altogether. There are also fraudulent companies on the Internet that promise you everything for just $99, but all they do is collect your contact information and then sell it to telemarketers and spam lists.
Marketing winning in the Search Engine Game - To learn more about this author, visit Max Entin's Website.
Like this article? Share it with your friends
Marketing: winning in the Search Engine Game
The best way to find new customers is to make sure they can find you
It’s the million dollar question – how do you get people to find your website when they’re actively looking for a business like yours? The reality is, there are hundreds of millions of people searching for products and services on the internet every day and there are many businesses competing for these customers. The best way to ensure your business is seen on the internet is search engine optimization.
Search engine optimization (SEO) is the process of improving the traffic to a website through natural search results. Getting high rankings with search results is essential for maximizing your visibility online and increasing traffic to your site. That’s why more and more companies are realizing that the best way to reach prospective customers is through search engines like Google, Yahoo!, and MSN.
So what’s the secret to winning at the search engine game? One significant factor is time. More and more businesses are realizing how valuable it is to be seen on search engines. In the US alone, spending on internet advertising including SEO has increased by over $5 billion in the last year. The faster you start doing it the less expensive it’s going to be. But the most important step is to partner with a reputable SEO company.
A lot of companies use what’s called ‘Black Hat’ SEO to bring their customers immediate results, but eventually their website gets banned from search engines altogether. There are also fraudulent companies on the Internet that promise you everything for just $99, but all they do is collect your contact information and then sell it to telemarketers and spam lists.
Marketing winning in the Search Engine Game - To learn more about this author, visit Max Entin's Website.
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 Marketing: winning in the Search Engine Game
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| Marketing: winning in the Search Engine Game
The best way to find new customers is to make sure they can find you
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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 Max Entin (Visit Max's Website) Max Entin worked in the software/web development field for several years and in 2006 started his own IT company Reali ty Software with headquarters in Toronto, Canada. Nowadays, Reality Software provides professional services focused on custom software and web solutions for businesses worldwide. In the short period the company has grown to a team of over 10 professionals and attributes most of it to great relationships with its’ clients.
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