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Website Role In A Brick-And-Mortar Business

Written by: Max Entin

Article Overview: Website is not a substitute for old fashioned foot traffic and many people still seek human help and customer service, but small business owners should use their website to complement their business.

Website Role In A Brick-And-Mortar Business

Website is not a substitute for old fashioned foot traffic and many people still seek human help and customer service, but small business owners should use their website to complement their business. Here are a few reasons why:

* Easy website name is much easier to remember than a phone number. Imagine you are passing by one of those bench ads in your car and the ad is for a local plumber. At 60 km/h you are much more likely to remember www.torontoplumber.com than a 10 digit phone number. If your customer misplaces your business card or a brochure chances are you lost that customer, but with an easy to remember website name they can still find you.
* Your website can provide information about why people need to call your business instead of somebody else. If you advertise in other mediums like yellow pages, newspapers, tv, radio, etc. you are usually very limited in terms of how much information you can put in those ads. Your website on the other hand is not limited in terms of the amount of information you can provide your customers with. You can mention your website address in these other advertising mediums and “close the sale” with additional information about benefits of your products/services on your website.
* Properly managed website will generate online customers and regular foot traffic. Depending on the type of business you’re in you can either add to your sales by selling your products online or attract more foot traffic to your bricks and mortar business. In both cases you do need to promote your website to attract traffic to it. Just like with your regular business you need to think about who you are trying to attract to your website (location, interests, etc.) and promote your website to this audience.
* Today everyone expects a business to have a website and it just means that you are serious about your business. Today people expect to find information they need online. Many people research products and services online even if they buy them at local stores. Not having your information online will definitely harm your business in this day and age.

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Article Tags: advertising mediums, audience, bench ads, bricks and mortar, brochure, business card, business today, customer service, digit phone number, foot traffic, mortar business, newspapers tv, plumber, small business owners, tv radio, website address, website location, yellow pages



Related Forum Posts
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Exclusive: Interview with Results - Hi Forum Members, I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles). As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business. This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business. I am looking to interview about 30 businesses across North America over the span of 3 months. At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews. I would like to extend this opportunity to members of the Forum. If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM. Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.
Re: Top 5 Magazines For SEO - Hi, Thanks for the links GT, I already subscribe to Website Magazine but must admit that is the only one. Maybe I shoud cast my net a bit wider to see what the others have to offer, regards, Mal.


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