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Website Role In A Brick-And-Mortar Business

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Max Entin
(Visit Max's Website) Max Entin worked in the software/web development field for several years and in 2006 started his own IT company Reality Software with headquarters in Toronto, Canada. Nowadays, Reality Software provides professional services focused on custom software and web solutions for businesses worldwide. In the short period the company has grown to a team of over 10 professionals and attributes most of it to great relationships with its’ clients.

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Website Role In A Brick-And-Mortar Business

Website is not a substitute for old fashioned foot traffic and many people still seek human help and customer service, but small business owners should use their website to complement their business. Here are a few reasons why:

* Easy website name is much easier to remember than a phone number. Imagine you are passing by one of those bench ads in your car and the ad is for a local plumber. At 60 km/h you are much more likely to remember www.torontoplumber.com than a 10 digit phone number. If your customer misplaces your business card or a brochure chances are you lost that customer, but with an easy to remember website name they can still find you.
* Your website can provide information about why people need to call your business instead of somebody else. If you advertise in other mediums like yellow pages, newspapers, tv, radio, etc. you are usually very limited in terms of how much information you can put in those ads. Your website on the other hand is not limited in terms of the amount of information you can provide your customers with. You can mention your website address in these other advertising mediums and “close the sale” with additional information about benefits of your products/services on your website.
* Properly managed website will generate online customers and regular foot traffic. Depending on the type of business you’re in you can either add to your sales by selling your products online or attract more foot traffic to your bricks and mortar business. In both cases you do need to promote your website to attract traffic to it. Just like with your regular business you need to think about who you are trying to attract to your website (location, interests, etc.) and promote your website to this audience.
* Today everyone expects a business to have a website and it just means that you are serious about your business. Today people expect to find information they need online. Many people research products and services online even if they buy them at local stores. Not having your information online will definitely harm your business in this day and age.





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Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
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Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website

Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website

David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website

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Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website


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