Whether your organization is a startup, SMB or global enterprise, developing by-lined articles and placing them in digital and traditional publications is a powerful tool for distinguishing your brand and promoting products, services and new platforms.
By-lined articles help raise the profile of key executives and establish thought leadership in emerging fields. Unlike paid advertisements or sales collateral, articles possess a high degree of editorial credibility.
Every organization, product and service provider has great stories to tell, and there are more media outlets for business articles than ever before. Whether your article is about a unique corporate culture, an exciting new solution or a customer success story - there are hundreds of publications, e-zines and online syndication that are eager to print good content.
Here are some of the organizational advantages of marketing with articles:
- Build your brand: A well-written article positions your company and its executives as thought leaders in your industry. By publishing on international sites, your message reinforces your brand identity and boosts the perception of your company around the world.
- Promote products and services: By including real-life scenarios and success stories, articles can be used to highlight specific products, technologies, or quality of service.
- Educate prospects and clients: Articles introduce new prospects to your organization, inform them about new initiatives and service offerings.
- Low cost: Once the article is written, it can be published in a number of newspapers, magazines, e-zines, and online syndication companies - many are free, some charge on a nominal fee.
- Long legs: Your articles will be read for months after initial publication and can be reprinted anywhere in the world. Editors searching for relevant content may contact you asking for permission to reprint your article.
- Back links: By including your organization's web site address in the article you increase the links to your site. Additional links to your site improves organic search engine optimization. For example, if you have five articles and submit them to 10 different sites, that's 50 extra links.
If articles are not part of your current marketing mix, it's not too late to get started. With hundreds of targeted online and print publications, there are many opportunities to effectively promote your business, build your brand and drive more traffic to your web site.
ArticleMarketing: Building Your Brand and Boosting Web Traffic - To learn more about this author, visit John Gillett's Website.
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Dianne Crampton is an Executive Leadership Coach and Team Building Consultant and creator of the TIGERS team development model. For the past twenty years she has helped leaders and teams achieve goals with high levels of collaboration and teamwork.
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John Gillett
(Visit John's Website)
Seasoned professional writer with 25+
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Portfolio includes articles, web content,
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copy.
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