ArticleMarketing: Building Your Brand and Boosting Web Traffic
ArticleMarketing: Building Your Brand and Boosting Web Traffic
By-lined articles help raise the profile of key executives and establish thought leadership in emerging fields. Unlike paid advertisements or sales collateral, articles possess a high degree of editorial credibility.
Every organization, product and service provider has great stories to tell, and there are more media outlets for business articles than ever before. Whether your article is about a unique corporate culture, an exciting new solution or a customer success story - there are hundreds of publications, e-zines and online syndication that are eager to print good content.
Here are some of the organizational advantages of marketing with articles:
- Build your brand: A well-written article positions your company and its executives as thought leaders in your industry. By publishing on international sites, your message reinforces your brand identity and boosts the perception of your company around the world.
- Promote products and services: By including real-life scenarios and success stories, articles can be used to highlight specific products, technologies, or quality of service.
- Educate prospects and clients: Articles introduce new prospects to your organization, inform them about new initiatives and service offerings.
- Low cost: Once the article is written, it can be published in a number of newspapers, magazines, e-zines, and online syndication companies - many are free, some charge on a nominal fee.
- Long legs: Your articles will be read for months after initial publication and can be reprinted anywhere in the world. Editors searching for relevant content may contact you asking for permission to reprint your article.
- Back links: By including your organization's web site address in the article you increase the links to your site. Additional links to your site improves organic search engine optimization. For example, if you have five articles and submit them to 10 different sites, that's 50 extra links.
If articles are not part of your current marketing mix, it's not too late to get started. With hundreds of targeted online and print publications, there are many opportunities to effectively promote your business, build your brand and drive more traffic to your web site.
ArticleMarketing Building Your Brand and Boosting Web Traffic - To learn more about this author, visit John Gillett's Website.
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Whether your organization is a startup, SMB or global enterprise, developing by-lined articles and placing them in digital and traditional publications is a powerful tool for distinguishing your brand and promoting products, services and new platforms.
By-lined articles help raise the profile of key executives and establish thought leadership in emerging fields. Unlike paid advertisements or sales collateral, articles possess a high degree of editorial credibility.
Every organization, product and service provider has great stories to tell, and there are more media outlets for business articles than ever before. Whether your article is about a unique corporate culture, an exciting new solution or a customer success story - there are hundreds of publications, e-zines and online syndication that are eager to print good content.
Here are some of the organizational advantages of marketing with articles:
- Build your brand: A well-written article positions your company and its executives as thought leaders in your industry. By publishing on international sites, your message reinforces your brand identity and boosts the perception of your company around the world.
- Promote products and services: By including real-life scenarios and success stories, articles can be used to highlight specific products, technologies, or quality of service.
- Educate prospects and clients: Articles introduce new prospects to your organization, inform them about new initiatives and service offerings.
- Low cost: Once the article is written, it can be published in a number of newspapers, magazines, e-zines, and online syndication companies - many are free, some charge on a nominal fee.
- Long legs: Your articles will be read for months after initial publication and can be reprinted anywhere in the world. Editors searching for relevant content may contact you asking for permission to reprint your article.
- Back links: By including your organization's web site address in the article you increase the links to your site. Additional links to your site improves organic search engine optimization. For example, if you have five articles and submit them to 10 different sites, that's 50 extra links.
If articles are not part of your current marketing mix, it's not too late to get started. With hundreds of targeted online and print publications, there are many opportunities to effectively promote your business, build your brand and drive more traffic to your web site.
ArticleMarketing Building Your Brand and Boosting Web Traffic - To learn more about this author, visit John Gillett's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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