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Best Practices: Creating a Successful White Paper Program - Click To Read Article
A white paper program is a curriculum of organizational elements and best practices that support companies in delivering a schedule of targeted, well-written white papers over a period of time.
A white paper program helps differentiate a company’s approach to technology, positions the company as a thought leader, clearly defines the benefits of proprietary solutions to prospects and investors, and enhances credibility among business leaders and decision makers.
This paper reviews best practices for creating a successful white paper program.
How to Make Your Office Environmentally Friendly - Click To Read Article
This article offers six simple resource-saving opportunities that can make your office a brighter shade of green. Includes advice for lighting; office equipment; paper products; heating and cooling; water; and cars and parking.
ArticleMarketing: Building Your Brand and Boosting Web Traffic - Click To Read Article
Examines the advantages of promoting businesses with by-lined print articles and on the web.
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John Gillett
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Seasoned professional writer with 25+
years experience. Specializing in B to B,
technology, healthcare, and consumer.
Portfolio includes articles, web content,
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