John Gillett Articles

Thought Leadership Best Practices - Click To Read Article
Thought leader is a term used to describe a company that is recognized among peers and competitors for its innovative insights. As many technology companies have come to realize, thought leadership is an increasingly vital driver of business success. In addition, it provides organizations with a cost-effective marketing alternative to establishing leadership in an industry or segment. This paper provides best practices for developing and executing a successful thought leadership program.

How to Make Your Office Environmentally Friendly - Click To Read Article
This article offers six simple resource-saving opportunities that can make your office a brighter shade of green. Includes advice for lighting; office equipment; paper products; heating and cooling; water; and cars and parking.

Best Practices: Creating a Successful White Paper Program - Click To Read Article
A white paper program is a curriculum of organizational elements and best practices that support companies in delivering a schedule of targeted, well-written white papers over a period of time. A white paper program helps differentiate a company’s approach to technology, positions the company as a thought leader, clearly defines the benefits of proprietary solutions to prospects and investors, and enhances credibility among business leaders and decision makers. This paper reviews best practices for creating a successful white paper program.

Best Practices: Converting Viositors with Sizzling Web Content - Click To Read Article
While search strategies for driving more prospects to your web site can be a vital part of your marketing plan, it's even more important that you convert those prospects to customers. To be effective, web content must speak to the immediate needs of visitors, using a consistent tone and style that they can recognize. More importantly, web content should be straightforward and arranged to make information gathering easy for visitors in each stage of the sales cycle. The best practices included in this paper will help you to create web content that converts web visitors into solid leads and buyers.

ArticleMarketing: Building Your Brand and Boosting Web Traffic - Click To Read Article
Examines the advantages of promoting businesses with by-lined print articles and on the web.


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