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Why We MUST Reinvent The Wheel

Written by: Matthew Jenkinson

Article Overview: "Don't waste time reinventing the wheel!" How many times have we heard this from software vendors trying to convince us their product is exactly what we need? Of course the wheels on offer come in many different shapes and sizes and we'll be lucky to find one that fits properly and performs well in our business for the next 5, 10 or 20 years. Unfortunately in the real world every business is unique and ours is no exception. This means we really have no option but to "reinvent the wheel" if we are to make the most of what computer technology has to offer in the long term.

Why We MUST Reinvent The Wheel

It's incredible how efficient modern computers are at processing and storing information and moving it across our local area network or the Internet. Our business has the potential to keep all its information in a central location where it's safe from unauthorized access but conveniently available to everyone involved in the business including our employees, customers and suppliers.

Confronted with this exciting prospect our instinctive response is to begin searching for the right "package." Based on the marketing information we've been exposed to we're convinced that such a "package" exists. We know there are people out there cleverer than us (we call them "experts") who have already spent time researching and designing exactly the software we need.

After compiling a list of potential candidates and their features we proceed to choose the package that best fits our business and our budget resulting in the happy scenario we just described in our opening paragraph. "It's like magic," we declare, "the wonders of modern technology!" Unfortunately in most cases this outcome bears a remarkable similarity to the proverbial pipe dream.

If our business is to experience the full power and efficiency of modern technology IN REALITY we MUST:

1. Take ownership of our software systems from the outset.
2. Become as informed as possible about software and technology.
3. Resist the temptation to depend on "experts" and "magicians."
4. Recognize that our software needs are unique and will change with time.
5. Trust only experienced IT professionals with proven success in their fields.
6. Be willing to develop our own systems from scratch i.e. "reinvent the wheel."

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Article Tags: budget, central location, instinctive response, local area network, magic, magicians, marketing information, modern computers, modern technology, outset, paragraph, pipe dream, power and efficiency, remarkable similarity, scratch, software systems, temptation, unauthorized access, wheel



Related Forum Posts
Re: Using Craigslist SEO to Promote Your Website - To build a Link Wheel you need to join several social sites such as squidoo, blogger, wordpress, livejournal, hubpages, etc... around 10 or so should be sufficient. Then, you build one site such as Hubpages and link it back to your main website. Then you build a second site on say Blogger and link it to your Hub that you built, and to your main website. Then you build another site and link it to your last site and to your main website. Just keep repeating this until all sites are linked to each other one-by-one. When you are done each site will be linking to only the site before it and back to your main website. These can work really well. I've only recently gotten started using them but so far I have seen good results. Don't expect just one link wheel to skyrocket your rankings, especially in a competitive niche. However, they are a good thing to include in an overall link building campaign.


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