Web Analytics: Making Sure Your Online Offerings Are Working for You
Web Analytics: Making Sure Your Online Offerings Are Working for You
On the internet, however, this isn’t the case. In the digital world, virtually everything can be tracked via analytics. That’s why online advertising is a true game changer.
With online analytics, you can track virtually everything—where your traffic is coming from, who your customers are, where your customers are, what sort of systems your customers use, how your customers behave while on your site—the possibilities are endless. And these are just the analytics you can collect for free. For a fee, companies like Gomez can give you even more data, including highly technical data both inside and outside your company’s firewall.
Collecting data, however, is only part of the solution. Not only do you need to collect data, you need to understand how the data you collect relates to your customers behavior on your site. Consider, for example, bounce rate—what percentage of visitors leave your site without visiting any other page—and traffic source—what sites deliver customers to your site. Independently, these analytics give you some idea of what’s going on, but tied together, you can get a more powerful picture. If the bounce rate from a particular source is high, perhaps that means the audience that visits that traffic source isn’t well-suited to your site . . . and maybe your ad dollars are better spent somewhere else. Or perhaps the audience is well-suited to your site, and your site itself isn’t meeting their expectations. Could that be the case? What’s your user experience like? Is it all it could be?
Analytics can show you where to spend your money wisely, whether it be through more effective advertising purchases or redesigning your website to address user experience issues. In this economy, the last thing you want to do is spend your money blindly, hoping that something you do works through sheer alchemy. Analytics can point you in the right direction, and help ensure your investments will produce returns.
Web Analytics Making Sure Your Online Offerings Are Working for You - To learn more about this author, visit Robert Pothier's Website.
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Basic fundamentals: to keep moving forward in tough economic times, make sure you spend every dollar wisely. In the nebulous world of traditional advertising, this isn’t always the easiest thing to do. You can run ads in the newspaper, or on the radio or the television, but they’re difficult to track. Not only is it difficult to determine if a particular advertising buy had a direct impact on your bottom line, it’s difficult to track the qualitative response consumers had to your ad as well. Did they like the ad? Did they hate it? Is your ad hurting your brand image more than helping it?
On the internet, however, this isn’t the case. In the digital world, virtually everything can be tracked via analytics. That’s why online advertising is a true game changer.
With online analytics, you can track virtually everything—where your traffic is coming from, who your customers are, where your customers are, what sort of systems your customers use, how your customers behave while on your site—the possibilities are endless. And these are just the analytics you can collect for free. For a fee, companies like Gomez can give you even more data, including highly technical data both inside and outside your company’s firewall.
Collecting data, however, is only part of the solution. Not only do you need to collect data, you need to understand how the data you collect relates to your customers behavior on your site. Consider, for example, bounce rate—what percentage of visitors leave your site without visiting any other page—and traffic source—what sites deliver customers to your site. Independently, these analytics give you some idea of what’s going on, but tied together, you can get a more powerful picture. If the bounce rate from a particular source is high, perhaps that means the audience that visits that traffic source isn’t well-suited to your site . . . and maybe your ad dollars are better spent somewhere else. Or perhaps the audience is well-suited to your site, and your site itself isn’t meeting their expectations. Could that be the case? What’s your user experience like? Is it all it could be?
Analytics can show you where to spend your money wisely, whether it be through more effective advertising purchases or redesigning your website to address user experience issues. In this economy, the last thing you want to do is spend your money blindly, hoping that something you do works through sheer alchemy. Analytics can point you in the right direction, and help ensure your investments will produce returns.
Web Analytics Making Sure Your Online Offerings Are Working for You - To learn more about this author, visit Robert Pothier's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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