17 Tips For Email Subject Lines That Grab Attention
17 Tips For Email Subject Lines That Grab Attention
1. If you wouldn't pay attention to it, why expect anyone else to?
2. Stay away from "cliche" subject lines that result in a big yawn.
3. Find the "beating heart" of your subject and use it to create an effective subject line.
4. Avoid "shock value" subject lines. What may shock one person may be humorous to another or offensive to yet another.
5. Remind yourself that any effective subject line must first be unique.
6. Effective subject lines are like a tantalizing appetizer at an upscale restaurant - you can't wait for the main course.
7. Use the most powerful words without exaggeration.
8. Effective subject lines work best when they have clear, concise meaning.
9. Effective subject lines include pertinent lead-in information.
10. Effective subject lines create an impression of what the rest of the email content will be.
11. Effective subject lines make a statement of personal intent, style and introduction.
12. Write effective subject lines with positive potential.
13. Don't "play bait and switch" in subject lines--readers are intelligent enough to see through this ploy.
14. Read the subject line as if you received it. Is it grammatically correct? Is it interesting?
15. Send yourself or a friend an email with the same effective subject line. Constructive criticism is always a writer's best friend.
16. Mention the most important benefit the reader will get if he opens your email message.
17. Incorporate current events or fresh news whenever possible so the reader is convinced he must open it now.
In typical cases, the most effective subject lines are those which offer the reader a unique selling proposal. Be specific as possible, don't let the reader even guess that he might be wasting his time by opening your message.
The most important question to ask yourself before you hit the send button is, "Will this subject line compel my readers to open this message?" Obviously, the better you know your readers, the easier it will be to answer that question. But, since email can often be an impersonal form of marketing, using the above criteria is the next best thing.
17 Tips For Email Subject Lines That Grab Attention - To learn more about this author, visit Karen Scharf's Website.
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When your reader opens his email inbox, the first thing he'll notice is long list of subject lines. Just like a headline for an advertisement, your subject line's only job is to get the email message opened. But how can you possibly stand out from the crowd in that jam-packed inbox? Try a few of these tips:
1. If you wouldn't pay attention to it, why expect anyone else to?
2. Stay away from "cliche" subject lines that result in a big yawn.
3. Find the "beating heart" of your subject and use it to create an effective subject line.
4. Avoid "shock value" subject lines. What may shock one person may be humorous to another or offensive to yet another.
5. Remind yourself that any effective subject line must first be unique.
6. Effective subject lines are like a tantalizing appetizer at an upscale restaurant - you can't wait for the main course.
7. Use the most powerful words without exaggeration.
8. Effective subject lines work best when they have clear, concise meaning.
9. Effective subject lines include pertinent lead-in information.
10. Effective subject lines create an impression of what the rest of the email content will be.
11. Effective subject lines make a statement of personal intent, style and introduction.
12. Write effective subject lines with positive potential.
13. Don't "play bait and switch" in subject lines--readers are intelligent enough to see through this ploy.
14. Read the subject line as if you received it. Is it grammatically correct? Is it interesting?
15. Send yourself or a friend an email with the same effective subject line. Constructive criticism is always a writer's best friend.
16. Mention the most important benefit the reader will get if he opens your email message.
17. Incorporate current events or fresh news whenever possible so the reader is convinced he must open it now.
In typical cases, the most effective subject lines are those which offer the reader a unique selling proposal. Be specific as possible, don't let the reader even guess that he might be wasting his time by opening your message.
The most important question to ask yourself before you hit the send button is, "Will this subject line compel my readers to open this message?" Obviously, the better you know your readers, the easier it will be to answer that question. But, since email can often be an impersonal form of marketing, using the above criteria is the next best thing.
17 Tips For Email Subject Lines That Grab Attention - To learn more about this author, visit Karen Scharf's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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