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5 Incredibly Easy Ways to Add Fresh Content to Your Web Site

Written by: Karen Scharf

Article Overview: You probably know by now that your web site needs to be updated on a regular basis. Updating your site is vital because search engines love fresh content. Here are five incredibly easy ways to add fresh content to your web site. Some of these ideas take a bit longer than others but neither are difficult.

5 Incredibly Easy Ways to Add Fresh Content to Your Web Site

You probably know by now that your web site needs to be updated on a regular basis. Updating your site is vital because search engines love fresh content.

In layman's terms, here's a brief rundown: the itsy bitsy spider comes to crawl your web site and indexes your pages and content. Two weeks later, he comes back to crawl your site again. He notices that the content hasn't changed, so instead of coming back in two weeks, he comes back in four weeks. Again he notices that the content hasn't changed, so now he adjusts his crawl rate to every six weeks.

If your site's crawl rate has been reduced, you'll be fighting an uphill battle to get your new content indexed in a timely manner, once you do publish new content. Since the spider isn't visiting your site very often, it could take weeks and weeks before he comes across your new information. This is bad news if you're trying to run a seasonal sale, or if you have any timely information you'd like to spread the word on.

Fresh content is great for your real-live site visitors also. If your visitors come to your site and never find anything new or valuable, the chances are they won't be visiting very often.

So what happens when you run out of ideas for fresh content? Just snag one of these:

1. Interview an expert.

I love this idea because it is relatively easy, it's fun, and you generally end up with some extremely valuable content. You can reprint the interview on your site in text format (best for the spiders to crawl) and, if you're trying to earn a bit of revenue, offer a downloadable version as a product.

2. Question and answer sessions.

Invite your visitors and email readers to submit their most pressing questions, then release the answers to these questions as individual posts. Stagger the questions out over a few weeks or even a few months to encourage your human visitors, as well as your spider visitors, to return to your site often.

3. Customer reviews.

Customer reviews have become so popular on the internet, and the great thing is, almost every site can take advantage of them. Even if your site does not offer a product for sale, you can publish reviews about complimentary products or services from your industry. If you're offering reviews of other people's products, you can write the reviews yourself, or invite your site visitors to submit their own reviews.

4. Client case studies.

Case studies are a great marketing tool! A detailed before and after story of a client who has benefited from your products or services is sales letter and social proof all in one. You can "accessorize" the case study with graphics and/or audio and/or videos, but be sure to include plain text also to serve as the "spider food".

5. Top ten lists and checklist.

No doubt you can develop multiple top ten lists and checklists to publish at your web site. Review some of your past articles, your free reports, even the user manuals for the products you sell. I'm willing to bet you can have at least 5 checklists created within an hour.

There you have it, five incredibly easy ways to add fresh content to your web site. Some of these ideas take a bit longer than others but neither are difficult. Try to add new content to your site at least twice a week, and you're sure to see increased natural traffic in no time.

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  ••••••>Include only Pertinent, Relevant well Written Content If You Want to Achieve #1 on Google and High Search Engine Rankings
  How To Easily Improve Your Google Rankings
  The Importance of Fresh Content
  Why Your Site Isn't Showing Up In Search Engines

Article Tags: internet marketing, website



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Re: Best looking social networking site? - Hi Kevin [quote:3h76yt08]With so many social networking sites to pick and choose from, what influences your decision to join a particilar site? Is it just your friends, the content, people using it or looks??[/quote:3h76yt08] For me, the most essential criteria in selecting a Social Networking Site is its Content followed closely by popularity- in terms of daily visitors. Then comes the Content followed by the Friends and looks. Most of do social networking to attract traffic to their website(s) and as such the Content and Popularity of the site are important. btw, the list doesn't have digg or netscape or del.is.us which are the top social media sites.
What makes you keep coming back for more? - I am researching on personal preferences that keeps the visitors coming back to a web site. What would be great is if people would list out their preferences of what keeps them interested to keep visiting a website in order or importance. For me it is:- 1. Content – Value, Depth and Recency of Information provided 2. User Friendliness – Easy Navigation, Simple graphic design etc. 3. Service – download time, contactability etc.
Re: How To Grow Your Business On A $0 Advertising Budget – Ask E - Wow. Incredibly useful information, Evan. Thanks! I have a lot of stuff to read and watch once I return next week. I suppose I should also be trying to get my other chief officers to frequent your blog posts, as well.
Re: Meta Tags - [quote="ChrisH":tzc1bohg]I'm just curious what you all think -- - How important do you think meta tags are? If the content is keyword optimized and they are being used correctly (as per Google's current instructions) how important are meta tags?? Chris[/quote:tzc1bohg] Metatags were very important 10 years ago. Now, search engines are smarter... There are 2 very important things on your page: 1/ Page title: make sure to place some keywords in your title (avoid title like "welcome to my website, great information resource". You are wasting prime keyword real estate. 2/ Content. Content. Content. Content. Content. Oh, did I mention content?? Your content as to mention your main keywords several times. 3/ <h> and <b> tags are very important too. They tell search engines you emphasize these keywords.
Re: Hello, I'm brand new - Hi Fresh! Welcome to this forum - you will find some very helpful and friendly people here. Ros


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