5 Incredibly Easy Ways to Add Fresh Content to Your Web Site
5 Incredibly Easy Ways to Add Fresh Content to Your Web Site
In layman's terms, here's a brief rundown: the itsy bitsy spider comes to crawl your web site and indexes your pages and content. Two weeks later, he comes back to crawl your site again. He notices that the content hasn't changed, so instead of coming back in two weeks, he comes back in four weeks. Again he notices that the content hasn't changed, so now he adjusts his crawl rate to every six weeks.
If your site's crawl rate has been reduced, you'll be fighting an uphill battle to get your new content indexed in a timely manner, once you do publish new content. Since the spider isn't visiting your site very often, it could take weeks and weeks before he comes across your new information. This is bad news if you're trying to run a seasonal sale, or if you have any timely information you'd like to spread the word on.
Fresh content is great for your real-live site visitors also. If your visitors come to your site and never find anything new or valuable, the chances are they won't be visiting very often.
So what happens when you run out of ideas for fresh content? Just snag one of these:
1. Interview an expert.
I love this idea because it is relatively easy, it's fun, and you generally end up with some extremely valuable content. You can reprint the interview on your site in text format (best for the spiders to crawl) and, if you're trying to earn a bit of revenue, offer a downloadable version as a product.
2. Question and answer sessions.
Invite your visitors and email readers to submit their most pressing questions, then release the answers to these questions as individual posts. Stagger the questions out over a few weeks or even a few months to encourage your human visitors, as well as your spider visitors, to return to your site often.
3. Customer reviews.
Customer reviews have become so popular on the internet, and the great thing is, almost every site can take advantage of them. Even if your site does not offer a product for sale, you can publish reviews about complimentary products or services from your industry. If you're offering reviews of other people's products, you can write the reviews yourself, or invite your site visitors to submit their own reviews.
4. Client case studies.
Case studies are a great marketing tool! A detailed before and after story of a client who has benefited from your products or services is sales letter and social proof all in one. You can "accessorize" the case study with graphics and/or audio and/or videos, but be sure to include plain text also to serve as the "spider food".
5. Top ten lists and checklist.
No doubt you can develop multiple top ten lists and checklists to publish at your web site. Review some of your past articles, your free reports, even the user manuals for the products you sell. I'm willing to bet you can have at least 5 checklists created within an hour.
There you have it, five incredibly easy ways to add fresh content to your web site. Some of these ideas take a bit longer than others but neither are difficult. Try to add new content to your site at least twice a week, and you're sure to see increased natural traffic in no time.
5 Incredibly Easy Ways to Add Fresh Content to Your Web Site - To learn more about this author, visit Karen Scharf's Website.
Like this article? Share it with your friends
You probably know by now that your web site needs to be updated on a regular basis. Updating your site is vital because search engines love fresh content.
In layman's terms, here's a brief rundown: the itsy bitsy spider comes to crawl your web site and indexes your pages and content. Two weeks later, he comes back to crawl your site again. He notices that the content hasn't changed, so instead of coming back in two weeks, he comes back in four weeks. Again he notices that the content hasn't changed, so now he adjusts his crawl rate to every six weeks.
If your site's crawl rate has been reduced, you'll be fighting an uphill battle to get your new content indexed in a timely manner, once you do publish new content. Since the spider isn't visiting your site very often, it could take weeks and weeks before he comes across your new information. This is bad news if you're trying to run a seasonal sale, or if you have any timely information you'd like to spread the word on.
Fresh content is great for your real-live site visitors also. If your visitors come to your site and never find anything new or valuable, the chances are they won't be visiting very often.
So what happens when you run out of ideas for fresh content? Just snag one of these:
1. Interview an expert.
I love this idea because it is relatively easy, it's fun, and you generally end up with some extremely valuable content. You can reprint the interview on your site in text format (best for the spiders to crawl) and, if you're trying to earn a bit of revenue, offer a downloadable version as a product.
2. Question and answer sessions.
Invite your visitors and email readers to submit their most pressing questions, then release the answers to these questions as individual posts. Stagger the questions out over a few weeks or even a few months to encourage your human visitors, as well as your spider visitors, to return to your site often.
3. Customer reviews.
Customer reviews have become so popular on the internet, and the great thing is, almost every site can take advantage of them. Even if your site does not offer a product for sale, you can publish reviews about complimentary products or services from your industry. If you're offering reviews of other people's products, you can write the reviews yourself, or invite your site visitors to submit their own reviews.
4. Client case studies.
Case studies are a great marketing tool! A detailed before and after story of a client who has benefited from your products or services is sales letter and social proof all in one. You can "accessorize" the case study with graphics and/or audio and/or videos, but be sure to include plain text also to serve as the "spider food".
5. Top ten lists and checklist.
No doubt you can develop multiple top ten lists and checklists to publish at your web site. Review some of your past articles, your free reports, even the user manuals for the products you sell. I'm willing to bet you can have at least 5 checklists created within an hour.
There you have it, five incredibly easy ways to add fresh content to your web site. Some of these ideas take a bit longer than others but neither are difficult. Try to add new content to your site at least twice a week, and you're sure to see increased natural traffic in no time.
5 Incredibly Easy Ways to Add Fresh Content to Your Web Site - To learn more about this author, visit Karen Scharf's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Karen's articles
 | |
|
|  |
 | |
|
| |
 | ||
|
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 3 Networking Skills Internet Marketing Campaigns Networking Challenges Tips For Less Stress Red Realestate CSS Template |
|
 | ||
 |
Top 50 Debt Blogs
Learn To Get Out Of Debt | |
 |
Top 50 Social Media Blogs
Top 50 Social Media Blogs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||