Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









6 Steps For Managing Your Search Marketing Campaign

Written by: Karen Scharf

Article Overview: Your search marketing campaign is not a set it and forget it effort. To be effective, pay per click search marketing requires continual attention. Here are a few things you should be doing on a regular basis.

Free Download - Better Email Newsletters for Busy Mobile Users By Karen Scharf
Name: Email:

6 Steps For Managing Your Search Marketing Campaign

Your search marketing campaign is not a set it and forget it effort. To be effective, pay per click search marketing requires continual attention. Here are a few things you should be doing on a regular basis:

Test your keywords. You should be constantly testing keywords and keyword phrases. Aim for a click-through rate around 4%.

Aim for the most cost effective ad position. Paying for top placement isn't always necessary. You may get great click-throughs when you appear as the third or fourth ad. Test your placement and adjust your bids as necessary.

Split test your landing pages. Test your headlines, your copy, your button placement, your call to action. Everything and anything. You'll be amazed at what leads to higher conversions.

Update your landing pages. As you adjust your keywords, your landing pages will need to be updated in order to maintain a good quality score. Aim for a conversion rate of at least 4%.

Optimize your ad. If you're not converting at least 4%, your copy is probably misleading in some way. Are you attracting freebie seekers? Were your visitors looking for a different brand? Review you ad with an objective, critical eye.

Maintain adequate stock. While this may not have anything to do with the effectiveness of your search marketing, it seems useless to pay for visitors who can't buy what they came for anyway. If you know an item is a hot seller, be sure to pause that ad group before your inventory runs out.

Time to implement: Maintaining an effective search marketing campaign can be time consuming - it all depends on the size of your website, the number of your ad groups, the amount of your keywords and the size of your budget. In my experience, a mid-sized campaign with a $300-$500 monthly budget requires approximately 2-3 hours per week for testing and updating.

Related Articles
  Pay Per Click Services UK
  6 Steps To Effective Search Engine Marketing
  Pay Per Click Marketing Overview
  SEO and Keyword Selection
  Creative Recruiting and Other Social Media Ideas

Home > Technology > Karen Scharf > 6 Steps For Managing Your Search Marketing Campaign
Article Tags: internet keywords, online marketing

About the Author: Karen Scharf
RSS for Karen's articles - Visit Karen's website

Karen works with entrepreneurs who own high traffic websites and helps them implement split testing and optimization to recover the revenues they don't even realize they are leaving on the table.

Click here to visit Karen's website
Dashed Line

More from Karen Scharf
Optimize For Ask Checklist
CAN-Spam Checklist
Improve Web Site Conversions


Related Forum Posts
Re: SES Toronto Next Week Re: SES Toronto Next Week - In that case, how about the following? Track: Get Me Up to Speed * State of Search Marketing in Canada Track: Practical & Actionable * Beyond Linkbait: Getting Authoritative Online Mentions Track: Advanced * User Search Behavior * Social Media Success * Web 2.0 & Search Engines * Giving Credit Where It’s Due: Which Campaign Sold What?
Re: What is your Business? Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
What Do You Want To Be Taught? What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Why should I hire a virtual assistant for SEO purposes? Why should I hire a virtual assistant for SEO purposes? - Do you find it hard to find time for rest because of promoting your business or your website all by yourself? Well, perhaps it is the right time for you to hire the services of an SEO virtual assistant. Virtual assistants for SEO services will help you on the process of improving your rankings within search engine results to achieve an increase in natural traffic. The higher your site in the search engine results page, the more traffic and sales conversions you will obtain. Using the services of virtual assistants (VAs) certainly is the best method to move in order immediate results and in reduced operational charges. This provides a great answer especially for a small business owner whoever company is actually considerably expanding, and the jobs have normally doubled. Here are some of the services that a virtual assistant can do for you: • Traffic Geyser • Main Street Marketing • Data Entry • Web Research • Market Samurai • Managing Facebook • Managing Twitter • SEO • Local Business Listing Robot • Traffic Revolution • Infusionsoft • Senuke • Angela’s Banklink • Linkjuicer • Blogging • SMM • Virtual Assistant • Personal Assistant • Article Writing • Spinning Article • Press release • Email Response Handling • Online Order Processing • Word Processing • Forum/Comment Posting • Social Bookmarking • Video Editor • Internet Marketing • Email Marketing • Link Building • Powerpoint Presentations • Web Development • Other Administrative Support


Recommended Article for You close

  Pay Per Click Services UK

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

What is Discretionary Cash Flow

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.