Email Marketing - Optimize Your Sending Schedule
Email Marketing - Optimize Your Sending Schedule
But do you ever stop to consider *when* you're hitting the send button? I'm not referring to the best time of day or the best day of the week to send your message - although that is an important component to consider. When I'm referring to is your email campaign schedule.
When optimizing your email campaign, it's important to take into consideration these scheduling details:
How often you will send an email
Sending too many email messages can easily lead to list fatigue. Sort of like the boy who cried wolf, your readers will soon ignore your messages and unsubscribe from your list if you over-saturate their in boxes. What's even worse, they might report you as a spammer, which will affect your delivery rate to the entire ISP.
On the flip side, if you don't send messages often enough, your readers won't recognize your "From" address in their in-boxes. This, too, can cause them to ignore (i.e. delete) your message, unsubscribe from your list and/or report you as a spammer.
Sending an email when you have nothing to say
While it is important to send your message on a regular basis, it's also important that you actually provide quality content to your readers. If your emails are strictly promotional or "forced", your readers will soon recognize that there is no value in opening your messages. Again, they will either delete your messages without reading them, unsubscribe from your mailing list, or report you as a spammer.
If you are hard pressed for content for your email campaign, consider tapping into guest bloggers, industry experts, customer case studies, industry facts and statistics. You don't need to come up with your own unique content for each and every email issue. There are dozens of ways to supplement your message; it just takes a little digging.
It's important that you test your sending schedule to determine the optimum balance. Once you've established the best schedule for you and your readers, it's imperative that you stick to this schedule. If your email schedule is inconsistent, it's easier for your readers to assume the message is spam.
By doing a little measuring and testing, you'll easily be able to create an email marketing program to fit your target market and support your business needs.
Email Marketing Optimize Your Sending Schedule - To learn more about this author, visit Karen Scharf's Website.
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As an email marketer, you probably spend considerable time testing and optimizing your email content, your email layout and design, the calls to action within your email message. You undoubtedly take great pains to ensure your message displays well with the "images off" default email client. You run through the CAN-Spam checklist and email pre-flight checklist before hitting the send button.
But do you ever stop to consider *when* you're hitting the send button? I'm not referring to the best time of day or the best day of the week to send your message - although that is an important component to consider. When I'm referring to is your email campaign schedule.
When optimizing your email campaign, it's important to take into consideration these scheduling details:
How often you will send an email
Sending too many email messages can easily lead to list fatigue. Sort of like the boy who cried wolf, your readers will soon ignore your messages and unsubscribe from your list if you over-saturate their in boxes. What's even worse, they might report you as a spammer, which will affect your delivery rate to the entire ISP.
On the flip side, if you don't send messages often enough, your readers won't recognize your "From" address in their in-boxes. This, too, can cause them to ignore (i.e. delete) your message, unsubscribe from your list and/or report you as a spammer.
Sending an email when you have nothing to say
While it is important to send your message on a regular basis, it's also important that you actually provide quality content to your readers. If your emails are strictly promotional or "forced", your readers will soon recognize that there is no value in opening your messages. Again, they will either delete your messages without reading them, unsubscribe from your mailing list, or report you as a spammer.
If you are hard pressed for content for your email campaign, consider tapping into guest bloggers, industry experts, customer case studies, industry facts and statistics. You don't need to come up with your own unique content for each and every email issue. There are dozens of ways to supplement your message; it just takes a little digging.
It's important that you test your sending schedule to determine the optimum balance. Once you've established the best schedule for you and your readers, it's imperative that you stick to this schedule. If your email schedule is inconsistent, it's easier for your readers to assume the message is spam.
By doing a little measuring and testing, you'll easily be able to create an email marketing program to fit your target market and support your business needs.
Email Marketing Optimize Your Sending Schedule - To learn more about this author, visit Karen Scharf's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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