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Quick Traffic Tips You Can Implement Today

Written by: Karen Scharf

Article Overview: I know that search engine marketing might see like some kind of magic or voodoo; and the truth is, there definitely is some science behind it. You can spend hours and hours doing the research and designing an effective search strategy and crafting the various tactics to put the whole thing into place. But the truth is, there are some very quick and easy steps that even a non-techie entrepreneur can implement within only a few minutes.

Quick Traffic Tips You Can Implement Today

I know that search engine marketing might see like some kind of magic or voodoo; and the truth is, there definitely is some science behind it. The ever-so-wonderful Michelle can spend hours and hours doing the research and designing an effective search strategy and crafting the various tactics to put the whole thing into place. But the truth is, there are some very quick and easy steps that even a non-techie entrepreneur can implement within only a few minutes.

Add a Bold tag to your keywords.

Simply find your keywords within the text of your web page and bolden them. OK, I am not really sure if "bolden" is a word, but if you are working within the HTML code of your page, just add[b] and [b]around your keyword. But be careful not to go overboard with this technique. Bolding more than 40% of the occurrence of your keywords or adding bold tags to your headline tags (headlines are already bold) can be considered spam techniques by the search engine spiders.

Add title meta to your links.

Many WYSIWYG (what you see is what you get) web page editors do not add title meta information to hyperlink tags, and so many non-techie webmasters forget to manually add this information. The title meta basically explains what the link is about and where it is going. Its main purpose is for accessibility, but it can actually give you a traffic boost as well.

Link to your sitemap from each and every page.

Since I often preach about adding sitemaps, I know there is a good chance that you have already created one for your website. Now the next step is to link to it from all of your pages. If your website is template driven, simply add the link in your page footer template and all of your pages will be automatically updated. If your site isn't template driven, you will need to update each page manually. But this is an effective trick, since you never know where the spiders will enter your site. You can't assume they will be coming in from the home page, so you want your sitemap link to appear on more than just your index page.

Sure you can spend thousands and thousands of dollars hiring an SEO consultant and wait weeks and weeks for him to update your site and then wait a few more weeks for the traffic to start trickling in. Or you can take matters into your own hands and implement a few tricks and techniques yourself today. These three steps are easy to apply and, depending on the size of your website, you should be able to implement them within just a few hours.

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Article Tags: increase traffic, search engine marketing



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Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: Bad SEO techniques? - There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash
Re: Alexa Ranking Goals - LOL, I spoke too soon. Within a few hours of my post, Alexa updated the Traffic Rank on the toolbar. Note however that the 3 month Traffic Rank on Alexa.com has still not been updated...
Re: Top 10 Homebased Franchises for 2011 - Hi, great list, thanks! Quick question as far as franchises go in comparison to small businesses would you say that they are they doing well or are they suffering in today's economy?
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1jr37kqx]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1jr37kqx] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?


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