Stop Working So Hard!
Stop Working So Hard!
I know that seems like a brash statement, but I've worked with enough small business owners to presume that it's probably true for you. The problem is, you're not taking advantage of one of your most important assets.
I firmly believe that your absolute most important asset is your current customer list. But your second most important asset is the information you've already produced. And chances are, you're not putting it to good enough use. You should be using this same information over and over again in different ways and repurposing it into different formats, different presentations, and different products. You've spent a lot of time and a lot of effort in producing the content you have, so you might as well get the most bang for your buck, right?
If you have a written article, why not create the audio version? If you have any audio, why not turn it into a video? Repurposing your content has multiple benefits:
I've mentioned before that my background is in special education, and as an educator I have a definite appreciation for the different types of learning styles. By turning your written articles into audio files, you'll be better equipped to reach your prospects who are auditory learners, or your web site visitors who are visually impaired. Generating videos from your content allows you to reach the visual learners. If you create written transcripts, it's easier for you to reach non-native speakers since it's usually easier to read a foreign language than listen to it. Various types of involvement devices will be appreciated by your prospects who are kinesthetic learners.
Repurposing your content also helps your prospects get to know you better (remember the "know, like, trust factor"). Reading an article you've written is great, but actually hearing your voice on an mp3 and seeing your face in a video is even better.
Let me give you a few examples of how this works in real life.
I have a client who is a business coach in Chicago. He has some very in-depth pen-and-paper assessments he uses to help his clients determine which business stage they are in. We are in the process of turning those assessments into on-line quizzes that will be broken down into multiple parts. Same content, but we're repurposing it.
Another client is very fond of creating "top 10 list" type of articles. We've taken one of her articles, expanded on each of the ten tips, and turned it into a 10-part podcast. And we're doing the same with the rest of her articles.
You can turn your articles into press releases, autoresponder series, blog posts, ebooks, etc. Compile several similar articles into a transcript and create a teleclass. Record the teleclass, add a fill-in-the-blanks worksheet and now you have a mini-home study course. The possibilities are endless.
And what's even better, once you have all this newly repurposed content, you can promote it all to your #1 asset - your current customers!
Action Items
Choose your favorite article (preferably one that you've written, but if you haven't written any yet choose any article on your topic).
Write out 6 or 7 questions pertaining to the article, along with a brief script for the answers.
Ask a friend to interview you using these questions and answers. Record the interview and create an mp3 product to use as a lead generator.
Stop Working So Hard - To learn more about this author, visit Karen Scharf's Website.
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You're working too hard and you're not making enough money.
I know that seems like a brash statement, but I've worked with enough small business owners to presume that it's probably true for you. The problem is, you're not taking advantage of one of your most important assets.
I firmly believe that your absolute most important asset is your current customer list. But your second most important asset is the information you've already produced. And chances are, you're not putting it to good enough use. You should be using this same information over and over again in different ways and repurposing it into different formats, different presentations, and different products. You've spent a lot of time and a lot of effort in producing the content you have, so you might as well get the most bang for your buck, right?
If you have a written article, why not create the audio version? If you have any audio, why not turn it into a video? Repurposing your content has multiple benefits:
I've mentioned before that my background is in special education, and as an educator I have a definite appreciation for the different types of learning styles. By turning your written articles into audio files, you'll be better equipped to reach your prospects who are auditory learners, or your web site visitors who are visually impaired. Generating videos from your content allows you to reach the visual learners. If you create written transcripts, it's easier for you to reach non-native speakers since it's usually easier to read a foreign language than listen to it. Various types of involvement devices will be appreciated by your prospects who are kinesthetic learners.
Repurposing your content also helps your prospects get to know you better (remember the "know, like, trust factor"). Reading an article you've written is great, but actually hearing your voice on an mp3 and seeing your face in a video is even better.
Let me give you a few examples of how this works in real life.
I have a client who is a business coach in Chicago. He has some very in-depth pen-and-paper assessments he uses to help his clients determine which business stage they are in. We are in the process of turning those assessments into on-line quizzes that will be broken down into multiple parts. Same content, but we're repurposing it.
Another client is very fond of creating "top 10 list" type of articles. We've taken one of her articles, expanded on each of the ten tips, and turned it into a 10-part podcast. And we're doing the same with the rest of her articles.
You can turn your articles into press releases, autoresponder series, blog posts, ebooks, etc. Compile several similar articles into a transcript and create a teleclass. Record the teleclass, add a fill-in-the-blanks worksheet and now you have a mini-home study course. The possibilities are endless.
And what's even better, once you have all this newly repurposed content, you can promote it all to your #1 asset - your current customers!
Action Items
Choose your favorite article (preferably one that you've written, but if you haven't written any yet choose any article on your topic).
Write out 6 or 7 questions pertaining to the article, along with a brief script for the answers.
Ask a friend to interview you using these questions and answers. Record the interview and create an mp3 product to use as a lead generator.
Stop Working So Hard - To learn more about this author, visit Karen Scharf's Website.
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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