Top 5 Reasons Your Search Engine Rankings Dropped
Top 5 Reasons Your Search Engine Rankings Dropped
1. The search engines have changed their algorithms.
The search engines are constantly changing and improving their "ranking rules". Most changes are hardly noticeable, but every once in a while the changes are huge and will have a major impact on your rankings. It's important to keep tabs on the top search engines and optimize your pages accordingly.
2. There are technical problems with your website.
If your site is down when the search engine spiders come a-knockin' they won't be able to crawl your pages and the search engines may remove your pages from their caches. Some technical issues might go unnoticed since your site may display the correct page in a browser while direct access to the server actually returns an error code. Ensure that your site is hosted on a reliable server and, if you suspect any problems, use a third party monitoring service to track your up time.
3. You've made too many changes to your website.
While it's true that search engines love fresh, updated content, too many changes can actually hurt your rankings. According to Google, significant changes "may indicate that the document has changed owners and previous document indicators such as score, anchor text, etc are no longer reliable." If your site already enjoys high rankings, be very cautious about making any major changes.
4. Your competitors have updated their pages.
It might not be that your page has "fallen" but rather, your competitor's page has risen. If they offer better content, better inbound links, better keyword density and better relevancy, it's only natural that they will earn a better ranking. Make it a habit to "spy" on your competitors and react to any changes in their rankings.
5. Your linking strategy is flawed.
Quality inbound links are important to ensuring a good search engine ranking. But it's important that you use a solid, acceptable linking strategy. Buying links in order to increase your inbound links can get your site penalized by Google. Likewise, too many inbound links built up too quickly can throw up a red flag with Google. Your linking strategy should be one of building up inbound links from relevant pages slowly and consistently over time.
If you notice a sudden drop in your search engine rankings, don't panic. Just review the above list, narrow down the reason or reasons for your decline and make the necessary changes.
Top 5 Reasons Your Search Engine Rankings Dropped - To learn more about this author, visit Karen Scharf's Website.
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Don't get too comfortable with that cushy search engine position you've been experiencing. Chances are, your rankings will go through quite a few fluctuations over time. A minor move up or down is nothing to get alarmed over. But if your rankings suddenly plummet, consider these top reasons:
1. The search engines have changed their algorithms.
The search engines are constantly changing and improving their "ranking rules". Most changes are hardly noticeable, but every once in a while the changes are huge and will have a major impact on your rankings. It's important to keep tabs on the top search engines and optimize your pages accordingly.
2. There are technical problems with your website.
If your site is down when the search engine spiders come a-knockin' they won't be able to crawl your pages and the search engines may remove your pages from their caches. Some technical issues might go unnoticed since your site may display the correct page in a browser while direct access to the server actually returns an error code. Ensure that your site is hosted on a reliable server and, if you suspect any problems, use a third party monitoring service to track your up time.
3. You've made too many changes to your website.
While it's true that search engines love fresh, updated content, too many changes can actually hurt your rankings. According to Google, significant changes "may indicate that the document has changed owners and previous document indicators such as score, anchor text, etc are no longer reliable." If your site already enjoys high rankings, be very cautious about making any major changes.
4. Your competitors have updated their pages.
It might not be that your page has "fallen" but rather, your competitor's page has risen. If they offer better content, better inbound links, better keyword density and better relevancy, it's only natural that they will earn a better ranking. Make it a habit to "spy" on your competitors and react to any changes in their rankings.
5. Your linking strategy is flawed.
Quality inbound links are important to ensuring a good search engine ranking. But it's important that you use a solid, acceptable linking strategy. Buying links in order to increase your inbound links can get your site penalized by Google. Likewise, too many inbound links built up too quickly can throw up a red flag with Google. Your linking strategy should be one of building up inbound links from relevant pages slowly and consistently over time.
If you notice a sudden drop in your search engine rankings, don't panic. Just review the above list, narrow down the reason or reasons for your decline and make the necessary changes.
Top 5 Reasons Your Search Engine Rankings Dropped - To learn more about this author, visit Karen Scharf's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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