Tweet

Using Google Beat for your Small Business Marketing

Guest post by: Karen Scharf

Article Overview: Have you ever heard of the Google Beat? Well if you are a small business who uses the internet for your marketing, now is a great time to learn. The Google Beat is a new YouTube channel that combines information that is of great value to internet marketers all over the world with viral video to produce a short newscast detailing all that is new on Google.

Using Google Beat for your Small Business Marketing

Have you ever heard of the Google Beat? Well if you are a small business who uses the internet for your marketing, now is a great time to learn. The Google Beat is a new YouTube channel that combines information that is of great value to internet marketers all over the world with viral video to produce a short newscast detailing all that is new on Google. Loading seo etc., the Google Beat's primary focus is to let the business world know what is trending in the Google universe.

The top searches of the moment are highlighted as well as a short segment of news explaining what makes these search terms so valuable and so important. For example, a few months ago a massive recall of salmonella-infected eggs occurred. This of course brought about a huge increase in searches for the term "egg recall list" as well as the term "salmonella". Someone who makes their life marketing in this sort of industry would know that adding the recall list or an explanation of the salmonella to their website could greatly improve their rankings as well as their traffic during that week.

The Google Beat uses various statistical information sites such as Google Trends and Google Insights to compile data on the week's most popular searches. The information gathered is then presented via an easy to understand news cast that is related to users by a clear and attractive young reporter named Anna. The Google beat appears weekly and is always less than three minutes in length. Despite the short length the information that is provided is invaluable, especially to those small businesses that rely heavily on new internet search terms each week.

Professional news bloggers, for example, could benefit greatly from keeping track of this show. You not only benefit from getting a snippet of the hottest news of the previous week but you also get an idea of what search terms were popular and generally still are. This can help you come up with ideas for content and SEO. It is a quick, fun, and easy way to get your information.

So, if you are looking for popular search terms to use in your web content, then the Google beat is a great place to start.

You can keep up with regular broadcasts of the quick news and information show by subscribing to it via YouTube. Since the segments are very short and easy to follow you can keep up with them almost effortlessly.

If you're looking for a great tool to add to your small business marketing plan, be sure to check out The Google Beat today.

Related Articles
  In the Beat of a Heart
  Google Me, Baby!
  Local SEO First Page of Google local Marketing for Local Business
  Reap the Benefits of Local SEO through Google Places Optimisation
  Site Speed
  SEO - How Important is Your Google Page Rank?
  Google Primer: 10 things you need to know (Part 1)
  How to Rank Your Business on Search Engines: What Google Wants You to Be Doing
  Monitor Your Page Rank on all the Major Search Engines to be No 1 on Google
  What’s In a Name These Days?
  Google AdWords - 4 Factors That Determine How Much Money You Make (Or Lose)
  The spirit of the game
  Psst! Do You Know Who’s Talking About You?
  Change
  Google Profiles
  Rule online marketing with the power of keywords
  Google For Fun - And Profit!
  The Insider Secrets to Google
  Google Gadgets & OpenSocial: A Social Media Marketing Toolset
  The SEO Halo Effect

Article Tags: google beat, internet marketing, keywords



Related Forum Posts
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Blog pinging - Thanks Martin - yes, I do ping and it has been very effective. I'm currently on the first page of Google for Mastermind Group and on the second page for Selling to Small Business.
These maybe the coldest franchises out there: - Here are the worst 15 performing franchises in regards to having the highest Small Business Administration (SBA) loan failure rates. The list is dotted with sub sandwich shops, fitness centers and car shops. WORST FRANCHISE LOAN FAILURES Failure % 1 OBEE'S SOUP SALAD SUBS 55.56% 2 LADY OF AMERICA 41.94% 3 COUNTRY CLUTTER (BED & BREAKFAST) 41.18% 4 COPY CLUB 36.36% 5 ALL TUNE AND LUBE 35.71% 6 PICKERMAN'S 35.71% 7 PHILLY CONNECTION 35.59% 8 ROLY POLY ROLLED SANDWICHES 34.78% 9 COTTMAN TRANSMISSION 34.48% 10 HAIR COLOR EXPRESS 33.33% 11 LEE MYLES AUTOMOTIVE TRANSMISSIONS 33.33% 12 GODFATHER'S PIZZA 33.33% 13 SMOOTHIE FACTORY 33.33% 14 BLIMPIE 31.39% 15 GOLF U.S.A. (RETAIL GOLF EQUIP.) 30.77% Source: Small Business Administration, SBA Loan Performance Within Franchise Code for the Period of FY 2001 - 2005
Exclusive: Interview with Results - Hi Forum Members, I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles). As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business. This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business. I am looking to interview about 30 businesses across North America over the span of 3 months. At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews. I would like to extend this opportunity to members of the Forum. If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM. Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Ten Things You Can Do To Be a Better Leader

Tips to Take Control of Credit Card Debt

The Substance Abusing Employee

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.