Strangling the Internet: Why Spam Matters and What It Costs
Strangling the Internet: Why Spam Matters and What It Costs
The main cost of spam to businesses is lost productivity, mainly attributable to time spent reviewing spam. Other costs are due to lost or delayed e-mails, viruses transmitted through spam, anti-spam technology, and extra support, storage and bandwidth.
The total cost of spam to companies is estimated by research groups to be about $750 per user per year. User education to help employees handle spam more efficiently may save more than technical solutions.
Delete or quarantine?
Spam filters can delete e-mails before they reach the end user, or quarantine suspected spam e-mails in a separate mailbox that can be reviewed. There's often heated debate about how ails in a separate mailbox that can be reviewed. There's often heated debate about how aggressive a spam filter's settings should be.
It takes 62% more time to track down missing or deleted legitimate e-mails than to review quarantined e-mails. Lost e-mails can also be very costly in terms of missed meetings or lost opportunities.
Based on these facts, a less aggressive spam filter that quarantines e-mails is preferable to one that aggressively deletes suspected spam.
Scary spam stats
In 2008, spam made up 70% of all e-mails sent - 53.8 trillion a year or 101 per user per day.
Only about 20% of all e-mails originate from known legitimate servers.
Spam is predicted to cost $130 billion worldwide in 2009.
Most computer viruses are now designed to hijack computers to send out spam - turning them into so-called spambots.
Up to 25% of computers (150 million plus) could be bots.
Strangling the Internet Why Spam Matters and What It Costs - To learn more about this author, visit Linda Jacobson's Website.
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What does spam cost?
The main cost of spam to businesses is lost productivity, mainly attributable to time spent reviewing spam. Other costs are due to lost or delayed e-mails, viruses transmitted through spam, anti-spam technology, and extra support, storage and bandwidth.
The total cost of spam to companies is estimated by research groups to be about $750 per user per year. User education to help employees handle spam more efficiently may save more than technical solutions.
Delete or quarantine?
Spam filters can delete e-mails before they reach the end user, or quarantine suspected spam e-mails in a separate mailbox that can be reviewed. There's often heated debate about how ails in a separate mailbox that can be reviewed. There's often heated debate about how aggressive a spam filter's settings should be.
It takes 62% more time to track down missing or deleted legitimate e-mails than to review quarantined e-mails. Lost e-mails can also be very costly in terms of missed meetings or lost opportunities.
Based on these facts, a less aggressive spam filter that quarantines e-mails is preferable to one that aggressively deletes suspected spam.
Scary spam stats
In 2008, spam made up 70% of all e-mails sent - 53.8 trillion a year or 101 per user per day.
Only about 20% of all e-mails originate from known legitimate servers.
Spam is predicted to cost $130 billion worldwide in 2009.
Most computer viruses are now designed to hijack computers to send out spam - turning them into so-called spambots.
Up to 25% of computers (150 million plus) could be bots.
Strangling the Internet Why Spam Matters and What It Costs - To learn more about this author, visit Linda Jacobson's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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