"Blue Print” for change - personalizing your brand
"Blue Print” for change - personalizing your brand
Over the last 24 hours I have been trying to organize those thoughts into concrete solutions for our company. By taking some key points from the presentation and my insights in the use of Social Media tools, I’ve formulated a 10 step approach to refocusing your brands. You are the first to hear of this approach and understand that this hasn’t been tested nor validated. Its my attempt at trying to create a “blue print” for change.
Step 1 - Identify your target audience
Step 2 - Conduct a physiological needs assessment of your target audience
Step 3 - Conduct a “Mass Media” and “My Media (Social Media)” assessment
Step 4 - Determine which “Needs” link to which “Mass Media” and “My Media” (link step 2 & step 3)
Step 5 - Build “My Media” and “Mass Media” Strategies (Set your ROI)
Step 6 - Mobilize your Strategies
Step 7 - Monitor your Strategies (Listen & Evaluate)
Step 8 - Measure your ROI
Step 9 - Sunset or Sustain your Strategies
Step 10 - Stay ahead of the game…
Some of you are probably wondering what some of the steps mean and that more details are required, well I couldn’t agree with you more. My next few blogs will go into each step as I continue to formulate the details for each. I would be extremely interested in hearing some of your comments and insights to what I have suggested has a “blue print” for change.
Thanks again Tony for sharing! — Live your dreams through the eyes of the unknown…
Blue Print for change personalizing your brand - To learn more about this author, visit Brian Beehler's Website.
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Tony’s presentation was titled “Stop Advertising - Start Socializing” and focused on why companies need to change the way they communicate with customers. He explained that companies need to personalize their brands and to start socializing with customers. It was a passionate presentation that helped me validate many of my thoughts about why my company needs to change before the opportunity slips away.
Over the last 24 hours I have been trying to organize those thoughts into concrete solutions for our company. By taking some key points from the presentation and my insights in the use of Social Media tools, I’ve formulated a 10 step approach to refocusing your brands. You are the first to hear of this approach and understand that this hasn’t been tested nor validated. Its my attempt at trying to create a “blue print” for change.
Step 1 - Identify your target audience
Step 2 - Conduct a physiological needs assessment of your target audience
Step 3 - Conduct a “Mass Media” and “My Media (Social Media)” assessment
Step 4 - Determine which “Needs” link to which “Mass Media” and “My Media” (link step 2 & step 3)
Step 5 - Build “My Media” and “Mass Media” Strategies (Set your ROI)
Step 6 - Mobilize your Strategies
Step 7 - Monitor your Strategies (Listen & Evaluate)
Step 8 - Measure your ROI
Step 9 - Sunset or Sustain your Strategies
Step 10 - Stay ahead of the game…
Some of you are probably wondering what some of the steps mean and that more details are required, well I couldn’t agree with you more. My next few blogs will go into each step as I continue to formulate the details for each. I would be extremely interested in hearing some of your comments and insights to what I have suggested has a “blue print” for change.
Thanks again Tony for sharing! — Live your dreams through the eyes of the unknown…
Blue Print for change personalizing your brand - To learn more about this author, visit Brian Beehler's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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