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Evolving to adopt Social Media…

Evolving to adopt Social Media…

For my company it’s no longer a nice-to-have. Within the next five to 10 years, our younger workforce will expect us to match the pace of the Internet and deploy social media tools. If we don’t our messages will not be heard.

Although social media tools have been around for a few years, Social media (Web 2.0) only exploded in 2006. Not surprisingly, the corporate intranet has been slow to adopt social media tools. However, steam is building and social media adaptation is beginning to gather speed. A recent social media study conducted by Melcrum found that 40% of the 2,000 organizations in study are testing, piloting or evaluating blog and WiKi applications. The study also showed that 80% of the organizations would have some form of social media in place by 2008.

Over the past few years I have slowly introduced social media applications that aided in the day-to-day activities of our operations community. These tools have been accepted by employees, but more tools are required to make their jobs easier. With this experience I have identified 4 reasons why we should be adopting a social media strategy within the next 12 months:

1. Enhanced communication vehicles to support corporate initiatives to allow people to converse with others on messages.
2. Younger workforce within the next 5 – 10 years
3. The promotion of a cooperative and collaborative environment to increase productivity.
4. Giving our employees social media tools to connect with one another to promote employee engagement.

Some of the Social Media tools that we will be considering to help us achieve our objectives are: an internal Facebook application, YouTube, Twitter, Forums, and blogs. How will these tools change the way we communicate with our employees?
• Messages will be better TARGETED.
• Social media tools will give us the ability to LISTEN to our employees, customers, and stakeholders.
• Communications between employees and senior management may occur in REAL TIME.
• Employees will be CONNECTED to each other.
• Employees will be able to COLLABORATE on work activities.
• Productivity will increase through a COOPERATIVE approach.

These are some of the direct benefits that I have identified however, I feel many new ones may surface over time. Social Media is organic. It needs time to ferment and grow and become ingrained in corporate cultures before we realize its true benefits.





Evolving to adopt Social Media - To learn more about this author, visit Brian Beehler's Website.

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About The Author


Brian Beehler
(Visit Brian's Website) Improve your Communications strategies, learn from the experiences of Brian Beehler and how you, too, can leverage Social Media to improve employee, stakeholder, and customer communications as well as support your organization�s overall efforts to drive change and achieve results. I�m a communications professional with over 10 years of experience in the private and public sector. I�m currently developing a frame work for corporations to build strategies that involve Social Media. By determining the patterns of a social network, a corporation can build a plan that breaks down the barriers between employees, stakeholders, and consumers. My work within this area will help shape how we communicate within the corporate world. I will share my daily experiences from a social perspective and will determine if the line between personal and professional has become blurred. My blog will serve as an experiment to facilitate connections with people around the world and bring a collective agreement of how we should adopt social media within the workplace and our lives. Follow my blog and build relationships with other social media professionals. As a collective body connecting, collaborating, and cooperating we can �Make the Connections�.

Brian Beehler is a Gold author on EvanCarmichael.com
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