Evolving to adopt Social Media…
Evolving to adopt Social Media…
Although social media tools have been around for a few years, Social media (Web 2.0) only exploded in 2006. Not surprisingly, the corporate intranet has been slow to adopt social media tools. However, steam is building and social media adaptation is beginning to gather speed. A recent social media study conducted by Melcrum found that 40% of the 2,000 organizations in study are testing, piloting or evaluating blog and WiKi applications. The study also showed that 80% of the organizations would have some form of social media in place by 2008.
Over the past few years I have slowly introduced social media applications that aided in the day-to-day activities of our operations community. These tools have been accepted by employees, but more tools are required to make their jobs easier. With this experience I have identified 4 reasons why we should be adopting a social media strategy within the next 12 months:
1. Enhanced communication vehicles to support corporate initiatives to allow people to converse with others on messages.
2. Younger workforce within the next 5 – 10 years
3. The promotion of a cooperative and collaborative environment to increase productivity.
4. Giving our employees social media tools to connect with one another to promote employee engagement.
Some of the Social Media tools that we will be considering to help us achieve our objectives are: an internal Facebook application, YouTube, Twitter, Forums, and blogs. How will these tools change the way we communicate with our employees?
• Messages will be better TARGETED.
• Social media tools will give us the ability to LISTEN to our employees, customers, and stakeholders.
• Communications between employees and senior management may occur in REAL TIME.
• Employees will be CONNECTED to each other.
• Employees will be able to COLLABORATE on work activities.
• Productivity will increase through a COOPERATIVE approach.
These are some of the direct benefits that I have identified however, I feel many new ones may surface over time. Social Media is organic. It needs time to ferment and grow and become ingrained in corporate cultures before we realize its true benefits.
Evolving to adopt Social Media - To learn more about this author, visit Brian Beehler's Website.
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For my company it’s no longer a nice-to-have. Within the next five to 10 years, our younger workforce will expect us to match the pace of the Internet and deploy social media tools. If we don’t our messages will not be heard.
Although social media tools have been around for a few years, Social media (Web 2.0) only exploded in 2006. Not surprisingly, the corporate intranet has been slow to adopt social media tools. However, steam is building and social media adaptation is beginning to gather speed. A recent social media study conducted by Melcrum found that 40% of the 2,000 organizations in study are testing, piloting or evaluating blog and WiKi applications. The study also showed that 80% of the organizations would have some form of social media in place by 2008.
Over the past few years I have slowly introduced social media applications that aided in the day-to-day activities of our operations community. These tools have been accepted by employees, but more tools are required to make their jobs easier. With this experience I have identified 4 reasons why we should be adopting a social media strategy within the next 12 months:
1. Enhanced communication vehicles to support corporate initiatives to allow people to converse with others on messages.
2. Younger workforce within the next 5 – 10 years
3. The promotion of a cooperative and collaborative environment to increase productivity.
4. Giving our employees social media tools to connect with one another to promote employee engagement.
Some of the Social Media tools that we will be considering to help us achieve our objectives are: an internal Facebook application, YouTube, Twitter, Forums, and blogs. How will these tools change the way we communicate with our employees?
• Messages will be better TARGETED.
• Social media tools will give us the ability to LISTEN to our employees, customers, and stakeholders.
• Communications between employees and senior management may occur in REAL TIME.
• Employees will be CONNECTED to each other.
• Employees will be able to COLLABORATE on work activities.
• Productivity will increase through a COOPERATIVE approach.
These are some of the direct benefits that I have identified however, I feel many new ones may surface over time. Social Media is organic. It needs time to ferment and grow and become ingrained in corporate cultures before we realize its true benefits.
Evolving to adopt Social Media - To learn more about this author, visit Brian Beehler's Website.
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