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Facebook skeptics…

Written by: Brian Beehler

Article Overview: Just wanted to post something short and sweet today. I’m still a little perturbed about my meeting at work on Tuesday, so I decided to post some opportunities the new Facebook layout proposes for businesses. My theory is that if I can potentially present sound principles that shift traditional thinking it may become easier to sway the skeptics.

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Facebook skeptics…

Just wanted to post something short and sweet today. I’m still a little perturbed about my meeting at work on Tuesday, so I decided to post some opportunities the new Facebook layout proposes for businesses. My theory is that if I can potentially present sound principles that shift traditional thinking it may become easier to sway the skeptics.

I came across several people blogging on this particular subject so some of my ideas are blended with some of the ones I found. I would really like to hear some of your thoughts of the new Facebook layout and features from a business perspective. Here are several that I feel stand out:

1. It offers stronger interaction with potential or existing customers.
Now that the new layout is focused on the wall tabs, pages will become active and dynamic, thus encouraging more interaction and participation.
2. Facebook has now increased its already superior viral capabilities.
Content that is posted within the wall of your business page will also show up on the fans’ news feeds more often. Ultimately, posting updates more frequently will increase your overall traffic, making it a true viral machine.
3. It offers more ways for you to communicate
The Status Update will provide a powerful way to share short interesting blurbs with potential or existing customers in a way that is less obtrusive than an update delivered as a notification or a message.
4. Targeted landing page for potential and existing customers.

As the admin of your business page you’ll be able to set the default tab that would be most appealing or interactive to visitors. This will allow you to better promote different portions of your page. By driving traffic to landing pages within Facebook, you can dramatically build connections and relationships.

I have started to hear some rumblings about Facebook Connect. In the next week or so I will be learning more about the new platform through a direct contact from Facebook. Hopefully I can add further insight on how Facebook could be used as a Social Media tool for businesses in the weeks to come. Stay Tuned!

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Home > Technology > Brian Beehler > Facebook skeptics
Article Tags: blurbs, business page, business perspective, capabilities, default tab, direct contact, existing customers, facebook, insight, interaction, landing page, new layout, participation, relationships, rumblings, skeptics, sound principles, tabs, traffic

About the Author: Brian Beehler
RSS for Brian's articles - Visit Brian's website

Improve your Communications strategies, learn from the experiences of Brian Beehler and how you, too, can leverage Social Media to improve employee, stakeholder, and customer communications as well as support your organization�s overall efforts to drive change and achieve results. I�m a communications professional with over 10 years of experience in the private and public sector. I�m currently developing a frame work for corporations to build strategies that involve Social Media. By determining the patterns of a social network, a corporation can build a plan that breaks down the barriers between employees, stakeholders, and consumers. My work within this area will help shape how we communicate within the corporate world. I will share my daily experiences from a social perspective and will determine if the line between personal and professional has become blurred. My blog will serve as an experiment to facilitate connections with people around the world and bring a collective agreement of how we should adopt social media within the workplace and our lives. Follow my blog and build relationships with other social media professionals. As a collective body connecting, collaborating, and cooperating we can �Make the Connections�.

Click here to visit Brian's website Dashed Line

More from Brian Beehler
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Related Forum Posts
Re: Social media question Re: Social media question - Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.
Re: Facebook Advertising? Re: Facebook Advertising? - Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising. Consider these ideal scenarios: You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below) There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing. An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.
Re: Are you going to use Facebook Timeline? Re: Are you going to use Facebook Timeline? - Hi apu, I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page. Share your Experience!
Re: Facebook or Twitter? Re: Facebook or Twitter? - Thanks for the feedback guys! I personally started with Twitter and am now moving over to Facebook. I polled people on both my accounts and (not surprisingly) the Twitter people said Twitter and the Facebook people said Facebook! The actual order of my social media presence looks like this: 1) LinkedIn (with little success) 2) Twitter 3) YouTube 4) Facebook
Re: Facebook or Twitter? Re: Facebook or Twitter? - Facebook no doubt has overtook Twitter as top social media and market place but I still get best and bunch traffic from Twitter rather than Facebook. For getting traffic on Facebook large network is a must while the use of hash tags in twitter makes te promotion much easily reachable to even those who are not in your network. Several times I have got replies from users not being followed/following. Main reason of Facebook being on top is connecting and integrating the network in better and spacious way by ads and other social moves.


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