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Out with the old and in with the new…

Written by: Brian Beehler

Article Overview: Common Communication Strategies It has been my experience over the last 10 years most corporate intranets are modeled in the following fashion; new information comes into the intranet group and is then coded and released for general consumption. Before information is released to the internal network it will go through a variety of checks and balances, approvals and re-edits, before finally “landing on the desk” of the intranet team. It is then coded and released in priority order. This model relies exclusively on the intranet team to get messages and information out to employees. Does this sound familiar?

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Out with the old and in with the new…

Common Communication Strategies
It has been my experience over the last 10 years most corporate intranets are modeled in the following fashion; new information comes into the intranet group and is then coded and released for general consumption. Before information is released to the internal network it will go through a variety of checks and balances, approvals and re-edits, before finally “landing on the desk” of the intranet team. It is then coded and released in priority order. This model relies exclusively on the intranet team to get messages and information out to employees. Does this sound familiar?

Here are several reasons why you should consider changing your current communications strategy:

• Communication channels are ineffectively used and do not adapt quickly enough to support how employees understand messages from management;
• Internal messages are not being written for the delivery mechanisms they are being sent through.

Social Media can enhance or change your current model, by breaking it down into various degrees of control, depending on the level of responsibility. This new approach will ensure that current checks and balances that safeguard accuracy, sensitivity and timeliness, do not disappear with the integration of a Social Media Platform.

By proposing a new Social Media Platform, corporations will be able to shift control of publishing, moving from one central point of operations to other departments. Also, information can be flattened by degrees depending on the amount of responsibility that is transferred away from the intranet group to the outlying departments, and then to the employees themselves. Social Media can facilitate the evolution of change by introducing a culture of cooperation and open communications.

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Home > Technology > Brian Beehler > Out with the old and in with the new
Article Tags: 10 years, checks and balances, communication channels, communication strategies, communications strategy, consumption, cooperation, corporate intranets, corporations, current checks, delivery mechanisms, evolution, internal messages, intranet team, media platform, new approach, open communications, priority, safeguard, timeliness

About the Author: Brian Beehler
RSS for Brian's articles - Visit Brian's website

Improve your Communications strategies, learn from the experiences of Brian Beehler and how you, too, can leverage Social Media to improve employee, stakeholder, and customer communications as well as support your organization�s overall efforts to drive change and achieve results. I�m a communications professional with over 10 years of experience in the private and public sector. I�m currently developing a frame work for corporations to build strategies that involve Social Media. By determining the patterns of a social network, a corporation can build a plan that breaks down the barriers between employees, stakeholders, and consumers. My work within this area will help shape how we communicate within the corporate world. I will share my daily experiences from a social perspective and will determine if the line between personal and professional has become blurred. My blog will serve as an experiment to facilitate connections with people around the world and bring a collective agreement of how we should adopt social media within the workplace and our lives. Follow my blog and build relationships with other social media professionals. As a collective body connecting, collaborating, and cooperating we can �Make the Connections�.

Click here to visit Brian's website Dashed Line

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