Out with the old and in with the new…
Out with the old and in with the new…
It has been my experience over the last 10 years most corporate intranets are modeled in the following fashion; new information comes into the intranet group and is then coded and released for general consumption. Before information is released to the internal network it will go through a variety of checks and balances, approvals and re-edits, before finally “landing on the desk” of the intranet team. It is then coded and released in priority order. This model relies exclusively on the intranet team to get messages and information out to employees. Does this sound familiar?
Here are several reasons why you should consider changing your current communications strategy:
• Communication channels are ineffectively used and do not adapt quickly enough to support how employees understand messages from management;
• Internal messages are not being written for the delivery mechanisms they are being sent through.
Social Media can enhance or change your current model, by breaking it down into various degrees of control, depending on the level of responsibility. This new approach will ensure that current checks and balances that safeguard accuracy, sensitivity and timeliness, do not disappear with the integration of a Social Media Platform.
By proposing a new Social Media Platform, corporations will be able to shift control of publishing, moving from one central point of operations to other departments. Also, information can be flattened by degrees depending on the amount of responsibility that is transferred away from the intranet group to the outlying departments, and then to the employees themselves. Social Media can facilitate the evolution of change by introducing a culture of cooperation and open communications.
Out with the old and in with the new - To learn more about this author, visit Brian Beehler's Website.
Like this article? Share it with your friends
Common Communication Strategies
It has been my experience over the last 10 years most corporate intranets are modeled in the following fashion; new information comes into the intranet group and is then coded and released for general consumption. Before information is released to the internal network it will go through a variety of checks and balances, approvals and re-edits, before finally “landing on the desk” of the intranet team. It is then coded and released in priority order. This model relies exclusively on the intranet team to get messages and information out to employees. Does this sound familiar?
Here are several reasons why you should consider changing your current communications strategy:
• Communication channels are ineffectively used and do not adapt quickly enough to support how employees understand messages from management;
• Internal messages are not being written for the delivery mechanisms they are being sent through.
Social Media can enhance or change your current model, by breaking it down into various degrees of control, depending on the level of responsibility. This new approach will ensure that current checks and balances that safeguard accuracy, sensitivity and timeliness, do not disappear with the integration of a Social Media Platform.
By proposing a new Social Media Platform, corporations will be able to shift control of publishing, moving from one central point of operations to other departments. Also, information can be flattened by degrees depending on the amount of responsibility that is transferred away from the intranet group to the outlying departments, and then to the employees themselves. Social Media can facilitate the evolution of change by introducing a culture of cooperation and open communications.
Out with the old and in with the new - To learn more about this author, visit Brian Beehler's Website.
Like this article? Share it with your friends
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