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Taking the first step – “Connecting business with Social Media”

Written by: Brian Beehler

Article Overview: Here is a brief update as to what I have been up to over the last few weeks. I have just received formal approval to proceed with a Social Media program for one of our products. The program is centered around developing a presence on Facebook through the creation of a product page and an application. Twitter will also be used to stream updates between Facebook news feeds and Twitter.

Taking the first step – “Connecting business with Social Media”

Here is a brief update as to what I have been up to over the last few weeks.

I have just received formal approval to proceed with a Social Media program for one of our products. The program is centered around developing a presence on Facebook through the creation of a product page and an application. Twitter will also be used to stream updates between Facebook news feeds and Twitter.

The main objectives of the program is to:

1. Provide our members with a central location were they’re able to connect with other members
   
   By providing our members a central location to connect with other members we enable each of them to create relationships that may in-turn provide concrete business opportunities.
   
   
2. Give us the ability to communicate and connect with members
   
   One of our main challenges currently is to communicate with members on a regular basis. Facebook and Twitter offers us that ability thus creating more opportunities for us to build relationships with members directly. Retain and Grow!
   
   
3. Acquire new members to the program
   
   By branding our product page with the features and benefits of the product, we anticipate to attract new members. Potential members will be walked through a high powered flash demo and then lead to our sign-up form.
   
   
4. Provide an application that aids members to create their own presence within Facebook
   
   The application will aid existing and new members to create their own presence within Facebook by walking through the process of creating a product page. It will also provide tips and tricks and how to attract potential customers to their Facebook page. In essence, we are providing a Social Media program for their business within Facebook.
   
   
5. Give our members the ability to promote their products to potential customers within their own profiles
   
   When existing and new members add the application to their profiles, they will be given the opportunity to list several products or services to a profile badge. This badge will be seen by everyone within their network of friends giving them the ability to link directly to their product pages or individual business websites.

The program is to begin in July 2009 and will be the first Social Media program associated with one of our products. I’m excited about the adventure but nervous about what the end result will be but most of all I hope it is well received. I have a saying that I like to close most of my blog posts with and itdefinitelyapplies here “Live your dreams through the eyes of the unknown” and if we don’t take those steps of faith we will never know what could have been.

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Article Tags: aids, br, business opportunities, central location, challenges, concrete business, facebook, flash demo, formal approval, li li, presence, relationships, span style, style color, style font, twitter



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