Why is the President Obama using YouTube?
Why is the President Obama using YouTube?
The key reason that President Obama used the Internet for this particular message instead of using a letter is because it allowed him to deliver his words directly and unfiltered to the Iranian people. YouTube ensures that his message is heard in full and not taken out of context or changed which many traditional media outlets do today. YouTube also allows the President to address anyone from any country at any time. By doing this, the message will spread from person to person giving it a more personal feel. The whole purpose of Social Media is to bring people together, building relationships and making connections. I applaud President Obama for actually getting this concept and choosing the appropriate Social Media tool to deliver his message.
In October 2008, I took this same approach with our corporation. I needed to deliver a message from the President to 70,000 employees addressing the current financial crisis. The message primarily spoke about rough times ahead and that we needed to stick together. Are intent was the same as President Obama’s - make connections and build relationships with people at a personal level. The message was a success with more than 20,000 views in the last 3 months. With this success we have continued to use this strategy and will use YouTube to deliver messages to all of our employees.
As I mentioned in my March 21, 2009 post, you need to have a clear and concise strategy as to “What Social Media means to your business”. The President obviously does have a clear strategy and knows exactly what Social Media means to his presidency. If you are going to be successful in the use of Social Media, ensure that you get that Social Media is about connections and not only technology.
I’ll end this post by saying, keep watching how President Obama uses Social Media. Many of his strategies can easily be transfered within the business world. I believe his strategies will shape the way we communicate with our employees, stakeholders, and customers.
Why is the President Obama using YouTube - To learn more about this author, visit Brian Beehler's Website.
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The thing that I found interesting this weekend during my weekend surf through YouTube was a video by President Obama. The three-and-a-half minute video entitled “A New Year, A New Beginning.” was directed to the Iranian people. Barack Obama is trying bring the U.S. and Iran relations closer together by addressing the people directly. Obama used the internet extensively throughout his campaign and hopes that his message has the same effect with the Iranian people.
The key reason that President Obama used the Internet for this particular message instead of using a letter is because it allowed him to deliver his words directly and unfiltered to the Iranian people. YouTube ensures that his message is heard in full and not taken out of context or changed which many traditional media outlets do today. YouTube also allows the President to address anyone from any country at any time. By doing this, the message will spread from person to person giving it a more personal feel. The whole purpose of Social Media is to bring people together, building relationships and making connections. I applaud President Obama for actually getting this concept and choosing the appropriate Social Media tool to deliver his message.
In October 2008, I took this same approach with our corporation. I needed to deliver a message from the President to 70,000 employees addressing the current financial crisis. The message primarily spoke about rough times ahead and that we needed to stick together. Are intent was the same as President Obama’s - make connections and build relationships with people at a personal level. The message was a success with more than 20,000 views in the last 3 months. With this success we have continued to use this strategy and will use YouTube to deliver messages to all of our employees.
As I mentioned in my March 21, 2009 post, you need to have a clear and concise strategy as to “What Social Media means to your business”. The President obviously does have a clear strategy and knows exactly what Social Media means to his presidency. If you are going to be successful in the use of Social Media, ensure that you get that Social Media is about connections and not only technology.
I’ll end this post by saying, keep watching how President Obama uses Social Media. Many of his strategies can easily be transfered within the business world. I believe his strategies will shape the way we communicate with our employees, stakeholders, and customers.
Why is the President Obama using YouTube - To learn more about this author, visit Brian Beehler's Website.
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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