Designing LOGOS Creatively
Designing is an art
and not all people are artists. General public are always fantasized
by the beauty of design. This helps in capturing greater markets and
expanding the horizon. The company that is seen well is sold well.
Logo and branding is a long-term investment and therefore it requires a great deal of creativity to deliver high quality design.
Designers must keep two basic things in mind while creating a logo. First, the logo should be suitable for printing communications and second is it´s appropriate to all your company’s business identity requirements.
There are many factors to thought of when producing attractive logo design; such as: Colors, contrasts, fonts, vector graphic, images and 3d rendering.
Simplicity – Keep it Simple
An ideal corporate logo design should be simple and memorable. Corporate houses spend dollars to make sure that customers remember them always and a simple logo is the key to that.
Colors that you use for your corporate logo are a very essential factor in your brand establishment.
Black and White version
While stressing on the colors we must also remember that it is important for a corporate logo to come out good in black and white. A corporate logo design is used for all corporate communications including fax and photocopied document where they will be in black and white and the logo design must be such that it holds the same impact even in black and white.
This is more important from an economic point of view.
Company Logo Designs
If the role of the company logo is to represent the company for communicating important messages to recipients, then shouldn’t that logo design be credible? Credibility-based logos criteria should be better understood within the design and business world.
Your company's logo represents you in the corporate world. It seperates you from your competitors. Designing a company logo is not only a challenge but also important as one has to convey a lot of information about the company.