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MNO Portal Services for mobile operators
| Guest post by: Tariq Mohammed |
Article Overview: In the current scenario of declining voice revenue and greater competition, mobile operators see mobile content and applications as a way to both increase revenue and combat competition in order to attract new customers and win the loyalty of existing ones.
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Free Download - Benefits of Contactless Payments By Tariq Mohammed |
MNO Portal Services for mobile operators
In the current scenario of declining voice revenue and
greater competition, mobile operators see mobile content and applications as a way to both increase revenue and combat
competition in order to attract new customers and win the loyalty of existing
ones. In order to make their presence felt in this competitive scenario, mobile
operators need to deliver content and services in a variety of forms. Mobile
Portals have become a major part of MNO strategy, implemented to drive ARPU
(Average Revenue Per User) and to ensure combination of a wide service offering
and powerful drivers of data traffic and premium revenue.
The MNO Portal is all about managing the full life cycle of mobile
services offered by a network. The MNO portal provides a friendly interface for
the design and execution of mass-scale or targeted marketing campaigns.
Services like ring tone downloads, news and entertainment services, chats
services and much more can be pushed to the subscribers. Mobile operators can
decide which services to promote to which customers and can run targeted
campaigns based on subscriber segmentation, service strategy or handset
deployment. By sending an interactive message with a one-click link to action,
a promotion campaign puts the right message directly into the hands of the
consumer.
The
MNO portal provides an answer to suit both operators and subscribers in terms
of services and user experience, thus increasing service usage and revenues
Benefits to the Subscribers
·
Trouble-free
Access - All services are accessible from one entry point, the subscriber’s SIM
service menu. Users don’t need to learn hi-tech
configurations or no need to remember complex codes
·
Services
– A large choice of service categories, maximizing convenience
·
Availability
of Dynamic information - Daily updates of content; introduction of new
services, removal of obsolete or non-adapted ones. Information, news, new
services and much more delivered dynamically
·
Accessibility
- Wherever, whenever, through any handset
Benefits for mobile operators
·
Centralized
services management
·
Higher
Revenue through increased service usage, and traffic
·
Reach
extends to 100% of subscribers
·
Enhanced
reputation and image as a value-added service provide
·
Loyal
customer base
Sim card being single point
of accessing services, allows mobile operators to:
·
Offer
device-independent accessibility to all of their services
·
Manage
all services from one central location
·
Focus
on services improvement through user statistics and preferences
Mobile content delivery
platform offers a versatile platform to the new age Application Service
Providers and Enterprises
for managing, storing and distributing all their wireless media, images, sounds
and streaming video to mobile subscriber base. The cost of content management
(typically consisting of content creation, operations, migration and
validation) increases when mobile content is managed separately. A unified
delivery platform can be the best and most cost effective way to publish
content seamlessly across various channels. Unified content delivery platform helps organizations
increase return on investment (ROI) on their existing content investments.
Irrespective of the degree of control over content available via MNO portals,
MNOs must take responsibility for the content available to customers via their
networks if they drive revenue from that content.
Ensuring the MNO portal is a success, requires a
thorough understanding of the costs and benefits associated with the operators'
preferred portal development strategy. Equally, effective assessment of the ROI
requires effective cost allocation and benefit measurement.
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Article Tags: Digital Security Company, Digital Security Solutions, MNO, MNO Service Portal, Mobile Communications, Mobile content, Mobile Network Operator, Mobile payment
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Mobile Internet Viewing
- A few years ago (2001 - 2002) there was a lot of talk about creating websites for mobile phones using technology called WAP which I considered to learn but never got around to it.
I don't believe you should even consider creating an optimised website for mobile viewing at the moment unless you are offering ring tone downloads or something for use directly on a mobile phone.
Another exception is if your target market uses mobile internet but again this would only be for ringtone, theme downloads etc because I know most people would not use their mobile phone for book reviews or stories for example.
Re: Mobile Marketing
- Top 10 trends in the mobile application in 2012
What is most interesting to us mobile marketers is what lands at # 2 and # 3 spots on his list. "Mobile Search", "location-based services," and also, the place n. # 8 is our favorite of my "mobile advertising." last round after this morning's location based on 1020 funding Placecast poster supports the thesis that when it comes to phones, people expect to be able to discover things around them. That makes sense - after all, what good is a mobile device if you can not access the information you need right now?
Gartner reports that location services will be "one of the most disturbing in the coming years." Gartner predicts that the LBS user base of 96 million global growth in 2009 to more than 526 million by 2012. "His value to the user high is the result of its ability to meet a variety of needs, ranging from productivity and fullfillment target social networking and entertainment."
Mobile Search, which Gartner says is a fundamental purpose "to drive sales and marketing opportunities in the mobile phone," now just need the user experience. Once "the industry improves the user experience of mobile search to get people back again," Gartner predicts it will be the third most popular application in 2012.
Getting to # 8, mobile advertising is no joke. Total spending on mobile advertising in 2008 was $ 530.2 million, which Gartner expects to grow to $ 7.5 billion in 2012. "Mobile advertising is an important way to monetize the mobile Internet content, applications and offering free services to end users. The mobile channel will be used as part of the largest advertising campaigns in various media, including television, radio, print and outdoor, "says Gartner.
Here's the full top 10 types of future mobile applications, according to Gartner:
1. Money transfer
2. Location Based Services
3. Mobile Search
4. Mobile Browsing
5. Mobile health monitoring
6. Mobile Payment
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8. Mobile Advertising
9. Mobile Instant Messaging
Re: The Mobile Marketing
- I just read an interesting statistic the other day. According to IBM's fourth annual Cyber Monday Benchmark for 2011, there was an increase in the use of mobile devices for Cyber Monday shopping purposes. 10.8% of people used a mobile device to visit the websites of retailer's whom they were interested in buying from. That statistic is up 3.9% from 2010's Cyber Monday. Actual sales from a mobile device increased from 2.3% in 2010 to 6.6% in 2011.
I definitely think this trend is going to continue to grow, and businesses can find advantages from doing things for the mobile world. Whether it's mobile websites, mobile apps, text message marketing, whatever it may be, this stuff is, as GT Bulmer said, [quote:19cah8ra]a forward moving trend.[/quote:19cah8ra]
Re: The Mobile Marketing
- Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website.
Some of the tools of the trade and a few of the concepts that will be featured in this Mobile Marketing 101 series are:
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Unstructured Supplementary Service Data (USSD)
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Cheaper than traditional means for both the consumer and the marketer - and easy enough for almost any age group to understand and engage with - Mobile Marketing really is a streamlined version of traditional eMarketing.
Re: New Online Business Directory For Review
- The only problem I found was that the registration on mobile is a bit buggy, as the capcha would not display despite having JavaScript enabled on BlackBerry.
So work on that, as most web access nowadays will be via mobile.
Besides that, every other aspect on the design seems flawless. Nice job!
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