|
|
Like this article? PLEASE +1 it! |  |
|
Email marketing is a waste of time and money
| Guest post by: Dovell Bonnett |
Article Overview: Not for reason you might think. Internet security or the lack there of, has made users suspicious and distrustful to all unsolicited emails. Let’s first take the argument from the personal perspective. We all have been hit with spam in our email accounts. We may have also experiences are own email address being hijacked by email spoofers. All with the intent to get the recipient to click a link or open a file to start the process of identity theft.
 |
Free Download - Zappos Data Breach - Customer Safety and Security By Dovell Bonnett |
Email marketing is a waste of time and money
Not for reason you might think. Internet security or the lack there of, has
made users suspicious and distrustful to all unsolicited emails. Let’s first
take the argument from the personal perspective. We all have been hit with spam
in our email accounts. We may have also experiences are own email address being
hijacked by email spoofers. All with the intent to get the recipient to click a
link or open a file to start the process of identity theft.
Attacks have gotten worst and more lascivious with the phishing and pharming
emails that look like they are coming from Amazon.com, USPS, FedEx, eBay, Apple,
Microsoft, and other respected companies only to discover that the links are to
sites that grab your personal information, inject virus and/or to be the first
step to breaking into your personal computer. One can’t even “unsubscribe” for
fear that the link is bogus.
Sure, the “security experts” will tell you to buy their anti-virus and
anti-spam software. Install a firewall on your computer. Keep all you programs
updated with the latest patch. Give sage advice about not opening emails from
people you don’t know. However, I am beginning to think these “experts” like all
the attacks and breaches since it sells more of their products and services. Now
I am not saying that you shouldn’t get security software and a firewall, but
after all these years where users are bombarded with new attacks one has to
wonder, who’s in control and do the software companies really care?
So, back to my point about email marketing. If you hate these emails and have
become as suspicious as I have, why would you as a business owner utilize cold
contact email campaigns in your own marketing plan and budget? The buying of
email lists, monthly service fees, generating newsletters, and other old style
self promotions is not worth the money. The very people you are trying to
contact will delete all your messages. If you didn’t know yourself, would you
ever open the marketing emails you send out?
Today, business marketing is more about people coming to your site or blog to
read and learn about you and your products. People want to build a trust and
rapport with you, and not be sold a product. The day’s of TV pitchmen may be
going away.
People will trust sites that their friends know so the social networking
campaign is important. You also want to develop RSS feeds, eZines, Twitter
feeds, etc. The time and effort to integrate all this together requires a new
type of marketing person. Be sure you get someone who knows what they are doing
and not just repeating the buzz words.
Next, having a customer subscriber to an email newsletter to get the latest
promotions and information may also become a waste of time and money. Instead,
have a “member’s only” area that they sign up for where discounts and promotions
are determined by the frequency of their visits.
As a security expert who constantly reviews different products, I review I’m
still amazed at how software companies disregard the protection of a user’s data
and personal information by treating it as an afterthought. Furthermore, as our
internet usage moves more to a cloud based system, security of both the back end
and front end has to Job 1. In conclusion, instead of Caveat Emptor (let the
buyer beware) or Caveat Venditor (let the seller beware) today’s phrase is
“Caveat Computis Usor” (let the computer user beware).
Internet Home Business Tips Email Marketing
THE 2nd BIGGEST MARKETING WASTE
Fantastic Post By Calacanis On How To Get PR
Marketing on a Shoestring
Trigger their curiosity
Why email marketing is the right answer for your business
Scraping Emails for Internet Marketers
6 step process to Lean Marketing
Email Marketing Made Easy #12 - The Importance of Opt-In
Is Email Marketing Still Effective?
Your Guide To Email Marketing
Start A Email Marketing Campaign For Extra Retirement Income
Can you use webmail for email marketing?
Startup Business Ideas To Consider If You Want To Work Online
Internet Home Businesses - Email Marketing
Pros And Cons of Email Marketing And Pay Per Click Advertising
The Two Most Important Activities In Work From Home Opportunities!
E Mail Marketing Campaigns
Are You Being Reverse Recruited?
Internet Home Business Ideas-Combine Email Marketing and Affiliate Marketing
Article Tags: Access Smart, breach, Dovell Bonnett, identity theft, security, security threat, smartcard, threat
|
About the Author: Dovell Bonnett RSS for Dovell's articles - Visit Dovell's website Security does not have to be cumbersome to be affective. That is why our products are designed using state-of-the-art security technologies while focusing on ease-of-use and low cost-of -ownership. Previously, smartcard technology was only available to governments and Fortune 500 companies. Access Smart has turned that model upside down by matching the technology to the needs, no annual subscription fees and fully transferable licenses to keep security affordable to even high employee/student turnover businesses. The Access Smart team has over 50 combined years in the smartcard and security industry. By addressing the very real problems from a systems mindset, Access Smart delivers everything for a company to implement AaaS within hours and not months/years. Please contact Dovell Bonnett at Access Smart as to discuss how best to implement Authentication, Authorization and Non-Repudiation into your business. Access Smart - The Alternative to PKI. Click here to visit Dovell's website   Corporate Network Security Technology Comparison Safeguard Business Data Value Advantage of Integrating Logical Access on an Employee ID Badge The Law May Consider Your Business a Bank MORE HACKING WHEN WILL IT STOP Protecting Your Company From An Online Data Breach |
Related Forum Posts
Re: Email Marketing Benefits
- Email marketing is a kind of direct marketing used by marketers to communicate with potential or existing customers directly by means of email. In email marketing, sales letters are never sent in an unsolicited way, and every person on an email marketing list, gives permission and agrees to receive email messages from time to time. Here is what you should expect from email marketing service:
- Automatic subscribe and unsubscribe.
- Automatic removal of bad email addresses.
- Automatic message delivery.
- Message sending speed and flow control.
- Message personalization.
With such an email marketing software, you will get a great enhancement in business or e-commerce.
Re: Dropped Out Of School To Startup!
- [quote="Kevin":88mkirnr]I also like to teach my students that school is only a waste of time if you see it as a waste of time. It's a self fulfilling prophecy. Like with anything, you only get what you put in and if you don't put in an effort/try your best and leave your ego at the door (i.e. you think you're smarter than the teacher/professor and can't learn anything new or practical), then you'll also leave with nothing.[/quote:88mkirnr]
Exactly. It comes down to each individual. What may seem easy, fun, interesting, etc. to one person, may be totally lame and a waste of time to someone else.
International Technology Exchange
- I see you've been told already, but just in case - stay away from them! I had an idea and paid for their infamous research report, which is indeed a collection of economic generalizations. The waste of time was just as expensive as the waste of money.
They then wanted £6500 for a "Product Promotion Programme", for which they were unable to provide any details as to how exactly they planned to spend the money. In this agreement the only real costs they would incur would be if I landed a big deal, which would be down to my efforts anyway as long as they refused to tell me what they would be up to on my behalf.
They got very defensive as soon as I started asking questions, which is a sure sign of skullduggery. I've not called them back, and what a surprise that my winning idea hasn't warranted a call back from them! Doing much better on my own...
Re: How do you refocus on work after vacation?
- I will not be able to contribute to this post, because I have never have any vacation in my life. It is not that I don't have the money to do that but because I don't have the time. And in my society we see it as a waste of time
Re: Email marketing
- Email marketing is one area I have never taken serious! The personal experience of SPAM really make me de taste that marketing medium. Any positive application model, drop in the comment?
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: Stan Prokop, Canadian Business Financing
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
9 tips to increase ROI in PPC Campaigns
Are You My Mentor
Why We MUST Reinvent The Wheel
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.