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Google Panda Update – How It Affects Search Engine Optimisation

Guest post by: Grace Alexa

Article Overview: In the Panda Update Google changed the algorithm it uses to index and rank sites so that it discounted low quality, low value sites. Sites that have unique, valuable content will be ranked higher then sites that have low value, duplicate content.

Google Panda Update – How It Affects Search Engine Optimisation

As you know Google is the primary search engine that all businesses are aiming to dominate and recently a major update has been released affecting all websites. It is not uncommon for Google to release updates as they are constantly improving the way they rank sites, as a business owner it is your responsibility to ensure your website keeps track with those updates.

At Sigma InfoTech our teams of experts have studied the latest update called the “Panda Update” and identified three major changes to Search Engine Optimisation in the update you need to understand:

SEO Major Change 1: Poor Quality = Poor Results

In the Panda Update Google changed the algorithm it uses to index and rank sites so that it discounted low quality, low value sites. Sites that have unique, valuable content will be ranked higher then sites that have low value, duplicate content.

No longer can a cheap, duplicate content site rank well in the search engine you must invest in building quality sites with well-written and well-researched content. This is not something new though as at Sigma InfoTech we have always told our clients they need quality content and quality sites to get long-term search engine results.

Search Engine Optimisation Major Change 2: Become Google’s Content Partner

The second major change in the Panda Update is Google has stated publicly they will reward trusted, high quality sites. It is important right now to ensure you are optimizing your site effectively and within Google’s terms of service. If you are doing this then you will be rewarded by Google, here is the direct quote from Google:

“Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

When creating your website ensure you are producing content and pages on your site that reflect what Google and your visitor requires. Sigma InfoTech clients should be elated with this news as all of your websites are built on this principle.



Website Optimisation Major Change 3: Win-Win-Win

An out-dated but often used technique for Search Engine Optimisation is to write content designed to rank well in search engines without considering your readers. The “Panda Update” is forcing website publishers to provide content that is “Win-Win-Win”.

Win 1: Provide content that readers and visitors want to read and find valuable

Win 2: Provide content that is well search engine optimised and easily indexed by Google



Win 3: Rank well because you have achieved your visitors and Google’s goals

Simply put, the Panda Update means website owners who are making an investment in quality content, quality design and quality coding will be rewarded. Google is trying to improve the quality of their search engine results and by following their simple rules you will start to rank well.

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Article Tags: Design, Web Design, Web Design Sydney, Web Designer, Web Development, Web Page Design, Website Design, Website Designer, Website Development, Website Development Sydney



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: How should i promote a new website? - You could promote your website by increasing traffic. But how do you increase traffic? Some pros uses pay per clicks to get traffic and added revenue. Others would update regularly and post useful tips that are related to what your site is promoting. Others would join blogging networks such as MySpace and even Twitter. On the other hand people use SEO or Search Engine Optimisation. You can also try interacting with sites relevant to yours through commenting appropriately at their posts and even joining discussions. Some would send their sites to directories. If you want you can also Meta tag your keywords. Try offline promotion too. You can use brochures, flyers or even advertise it on newspapers.
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: How Google's Panda Update Changed SEO - Yeah, we definitely noticed some substantial changes in our rankings during the last phase of Panda but I'm not sure if it's due to that. However I like Panda because it makes me feel more inspired to use white-hat SEO tactics!
Re: Which is the best for beginners? - Hi Apu, It sounds like you already have an interest in setting up your own site and this is a good way to get into affiliate marketing. You can promote products or services with links or banners from your own site or just promote other people's websites, if it is the latter then you don't need a site of your own at all. The two main expenses you can’t really get away from are the cost of choosing your domain name and website hosting fees, neither of which are greatly expensive but that is a must with your own site. Then of course you have to generate traffic to your site and this takes time and consistent effort which is where a lot of people give up because it doesn’t happen overnight. I’m not sure how familiar you are with Search Engine Optimisation (SEO) of your site or how comfortable you are with article writing but these are the two ‘biggies’ when you are starting off. With articles, you can promote a service or product you are familiar with and post your original article to directories and on your own site and over time you will start to get traffic but it is very easy to get overwhelmed with all the info at the beginning so I would advise you to keep things simple, become proficient with one thing at a time then move on but keep busy and keep supplying fresh content for your site. regards, Mal.


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