Tweet

Importance of Good Web Design for Small Business Enterprises

Guest post by: Grace Alexa

Article Overview: Having online presence is crucial for every business, especially small businesses. By following strategic steps in the process of web design, small business enterprises can gain instant visibility, ensure a good first impression of the visitors about the company, save cost, create brand awareness and increase sales.

Importance of Good Web Design for Small Business Enterprises

A strong Internet presence is important in today’s times for all kinds of businesses, especially small-scale businesses. Internet allows you to reach out to maximum number of people across the world. So if you own a small business in Sydney, you can have customers from Europe, Asia or Africa, just by creating an effective website. For a website to be effective, a lot of thinking is to be involved in web design.

The question of why your small business needs a website can be answered by the growing popularity of Internet as a platform for marketing purpose. Because of lesser funds available with small businesses for marketing and advertising, websites can be used to promote the business. A good website design ensures that your small business reaches out to a large number of people in a big way.

Your website needs to be unique, memorable and informative and for that an effective web design has to be in place. The process of a good web design begins with assessing the focus of the website, i.e. the web designer has to decide what the main objective of the website is. This is the foundation step in web design and helps in conducting the entire process smoothly. Once the purpose of the website is established, features and sections of the website have to be specified and a hierarchy has to be established with respect to their importance. Work on the content begins once the sections have been decided. After the content has been finalised, the website should be built with respect to coding, styling and graphics.

The process of website design is easier said than done. Often, the final product in the web design process reflects the designer’s personal preferences and so a good professional website designer must be hired for the task.

A good website design offers several benefits, especially for small business enterprises-

1) Ensures positive impression- A good website design means that your customers have a positive first impression of your site. It leads to heightened trust of customers, which is very important for companies who value customer relations.

2) Highlights the company’s expertise- A well-laid out web design ensures that all the good things about the company and its services are highlighted in a manner that impresses the visitor and entices him/her to make a sale or sales enquiry.

3) Brings in added traffic and potential clients- Websites are meant to represent your business on the Internet, which is widely used across the world. If the design is effective, more web users will visit your site and enhance the possibility of increasing your customer base. Thus, the web design allows turning your visitors into clients.

4) Leads to brand awareness- The Internet being widely popular, can be used as a platform for creating awareness about your brand to a large extent and this can be done with the help of an effective website.

5) Cost-effective way of marketing- Small businesses have financial constraints and so they have to device ways that can achieve best marketing results at low cost. Thus, a well-constructed website can be used to reach out to your customers and potential customers at lesser cost as compared to the traditional forms of marketing.

6) Increases search engine visibility- The better the web design, the better are the chances of the website ranking on top of the search engine result pages (SERPs). High-quality content and strategic search engine optimisation techniques have to be in place in order to ensure increased search engine visibility.

7) Ensures higher sales- Higher the number of visitors on the website, higher are the chances of increased sales. With an effective website design, one can expect higher sales at low cost.

8) Allows your customers to access information about your brand 24x7- Websites are your most efficient sales personnel who work 24x7 without any breaks. With time differences across the continents, people often find it difficult to get in touch with the company. However, if your company owns a website, people can get information about your brand in a convenient manner.

Related Articles
  5.0 Micro Enterprises - What are they?: Entrepreneurship and Small Business Enterprise Growth in Uganda
  Market Orientation and Competition : Constraints of growth-oriented enterprises
  Conclusion: Constraints of growth-oriented enterprises in the southern and eastern African region
  3.0 The Growth of Small Enterprises - the Problem: Entrepreneurship and Small Business Enterprise Growth in Uganda
  2.0 Background: Entrepreneurship and Small Business Enterprise Growth in Uganda
  1.7 Promoting entrepreneurship: Working Out of Poverty
  The Nature of Growth Oriented Enterprises: Constraints of growth-oriented enterprises in the southern and eastern African region
  4.2 The profile of growth-oriented women: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
  Financial Management : Constraints of growth-oriented enterprises
  Information and Networks: Constraints of growth-oriented enterprises in the southern and eastern African region
  100 Ways to Succeed #39
  4.0 What are Small Scale Enterprises?: Entrepreneurship and Small Business Enterprise Growth in Uganda
  IV. B. Private Investors: THE ROLE OF THE PRIVATE SECTOR
  Constraints of growth-oriented enterprises in the southern and eastern African region
  6.3 Limitations of Enterprise Survey data for gender analysis: Gender Entrepreneurship and Competitiveness in Africa 2007
  Present trends in PSD to HTML/XHTML conversion services
  Get a Custom Logo Design and watch your Business Grow
  4.0 The state of women’s enterprises in Tanzania: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
  4.2.1 The challenges and barriers of growth: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
  Human Resources : Constraints of growth-oriented enterprises

Article Tags: Design, Web Design, Website Design



Related Forum Posts
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
The Little Man Introduction - Good Morning, This is John Hoover from Little Man Consulting. Our company has been floating along as a after thought for a few years. This year we decided to make a go of it. So far we are doing great. We are Virtual Administrators, Web Developers, Database Designers, and Software instructors. Basically, if you have someone in your office to do it, we can do it virtually. Our company was created to "Provide Big Business Resources to the Small Business". Wish me luck, I plan on revolutionizing the small business world with this!
Re: Top Banner Help - [quote:35xjo6uq]Good job on the banners BennyBoy![/quote:35xjo6uq] No probs:) I agree Online Marketing and Publicity Search Engine Optimization - Web Design and Programming Blogging also may be... Web Design Tutorials Looking to Hire - jobs section Interesting Articles / websites
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
These maybe the coldest franchises out there: - Here are the worst 15 performing franchises in regards to having the highest Small Business Administration (SBA) loan failure rates. The list is dotted with sub sandwich shops, fitness centers and car shops. WORST FRANCHISE LOAN FAILURES Failure % 1 OBEE'S SOUP SALAD SUBS 55.56% 2 LADY OF AMERICA 41.94% 3 COUNTRY CLUTTER (BED & BREAKFAST) 41.18% 4 COPY CLUB 36.36% 5 ALL TUNE AND LUBE 35.71% 6 PICKERMAN'S 35.71% 7 PHILLY CONNECTION 35.59% 8 ROLY POLY ROLLED SANDWICHES 34.78% 9 COTTMAN TRANSMISSION 34.48% 10 HAIR COLOR EXPRESS 33.33% 11 LEE MYLES AUTOMOTIVE TRANSMISSIONS 33.33% 12 GODFATHER'S PIZZA 33.33% 13 SMOOTHIE FACTORY 33.33% 14 BLIMPIE 31.39% 15 GOLF U.S.A. (RETAIL GOLF EQUIP.) 30.77% Source: Small Business Administration, SBA Loan Performance Within Franchise Code for the Period of FY 2001 - 2005


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

E Mail Marketing Campaigns

Join Conversations Politely, Part 1

The Basics Of A Home Based Internet Business

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.