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Role of Graphic Design in a Website

Guest post by: Grace Alexa

Article Overview: People argue over the importance given to graphic design in web designing. However, most people admit that graphic design plays a minor but important role in web design. Some of the areas of a website that need the help of graphic design include logo design, illustrations and icons.

Role of Graphic Design in a Website

There is a hot debate over the importance given to graphic design in websites. Some people argue that without innovative graphic images, a website loses its appeal that is necessary to hold visitors’ interest. Others believe that graphic design is given too much importance and is rather an overrated service in web design. While both the arguments are valid in their own sense, the role of graphic design in websites cannot be negated completely.

Primarily, graphic design was all about creating unique and attractive business cards, logos, banners and other print designs. However, since the surge of the Internet and business websites, graphic design has made an inroad in web design as well. Designing for the web is very different from designing for print, and this is why many people prefer to hire web designers instead of graphic designers for their websites. But there are some areas in web designing that need to be handled by the exclusive skills of a graphic designer.

In explicit areas including logo design, icons and illustrations, a graphic designer should be brought into role in web design, or else the website would turn out to be a disaster.

1. Logos- The logo design plays an important role in establishing a professional and reliable image of a brand. It creates powerful brand recognition and builds trust among the customers. Logo design is the job of a graphic designer and needs to be creatively done, while reflecting what the brand is all about. It should be unique, creative, simple and memorable. While a logo is minor area of a web design, it indirectly facilitates the brand building and growth of a company.

2. Icons- Another area in web design that needs the service of graphic design is icons. Not just websites, but web-based applications, social media and other web products use icons to improve website usability and enhance user experience. A graphic designer can create unique and innovative icons to catch the attention of the visitors and give a distinct reputation to the brand.

3. Illustrations- Graphics is all about visual appeal, and illustrations form a significant part of that. A graphic designer can create illustrations and images to evoke emotions among people who visit the website. Beautiful and business related illustrations can add credibility to the website and make it more appealing to the visitors.

These elements of graphic design can be used throughout a website, be it the Home page, About Us page, portfolio or contact information.

Many times even the most well-built websites fail to make a mark on the World Wide Web because of lack of zing. While web design plays the most significant role in building a website, making it technically strong and functional, graphic design is a very helpful support service that must be used to achieve complete success with your website.

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Article Tags: Graphic Design, Web Design, Web Design Sydney, Web Designer, Website Design Sydney, Website Designer



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Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
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Your Riskiest Business Decision - Greetings All I was just thinking about my own Graphic Design business and how I've made risky decisions in the past. One of these decisions involved taking on a long term, full time contract at the expense of losing new and existing clients for the next 2 years, as well as having to satisfy existing clients on the weekends. Would the contract kill my entire freelance business after 2 years? Would it be worth it? As I'm nearing the end of the 2 year contract and I would have to say that it's paid off. This is because I managed to run my own business on the side (weekends) to retain most of my existing clients so when/if I decide to go back to full time freelancing I won't have to start from the beginning again. In saying this I would like to know of any risky business decisions that you have made and whether it paid off or not? My 2 year contract decision did pay off but I also lost two good clients because I did not have the time to efficiently satisfy their requests.
Managing Your Website - Hi Beat I know what you are talking about when you say it could be a frustrating experience. I would recommend to every business owner to find a website partner who can handle the Website Design/SEO/Hosting by themselves while still at a reasonable cost to your business. This is the most economical way to operate the online side of your business if you are unsure about it. I actually do this for a few clients myself and all I do is send them a bill every year for hosting/seo but if there are any problems its up to me to call the hosting company to find out what's wrong as well as keep them high ranking for particular keywords. If anyone else has found it difficult with their website, hosting or the management of any online services please post your feedback here and I'll try to advise your best option.


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