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Website Design for your Customers

Guest post by: Grace Alexa

Article Overview: The most important aspect of a good Website Design is to hold the customers at your website. When we talk about marketing, it is said to be customer retention. For any business it is important to have customer loyalty.

Website Design for your Customers

Yes, it is true, your website design should not focus on what you want or what you would like to see in the website, but it is about what the customers want from your website and the design. You can get website designers to make great looking website for yourself, however you cannot get customers to visit and re-visit your website just because you have got a great viewing website or you cannot convert visitors in customers just because you have a great looking website design. Neither do you need a website that offers a lot of functionality if your customers don’t need that functionality. If you are selling flowers, the functionality your customers desire from your website will be different to the functionality available on a tyre manufacturer’s website. So in simple terms you need to develop a website design and functionality that your customers expect from your type of business.

The Aim should be:

When you decide upon for a website designer to undertake website design for your business, I would suggest you to find some facts:

It would be useful to understand:

1) Who your audience is: This should be the foremost step when you go for a website designer so as to develop a website for your company. You have to understand “who your audience is”. Try and estimate who are the people who would regularly come to the Website and can become your potential customer.

2) What does my audience expect: Identify your audience, the next step is to understand what your audience expect from your website design? This will help you to explain your requirement to your website designer.

3) What will bring my audience back: The most important aspect of a good Website Design is to hold the customers at your website. When we talk about marketing, it is said to be customer retention. For any business it is important to have customer loyalty, similarly for any effective website, the ability to bring back your customers is paramount. Customer loyalty leads to increase in traffic. Look at some of the successful websites around you: amazon.com, Youtube, myspace. The success of these websites is an example of the power of customer retention and referrals. If you analyse the website design of these sites, it is fairly simple but it offers its visitors what they need: products and services that matter to their audience.

If you think through the above points, you will realise that a lot of information is already available to you (especially if you are an established business). Your website in many terms is an extension of your physical business. The above mentioned information should be available to you in terms of corporate knowledge. Talk and consult with your sales people, analyse the pattern of sales, analyse the trends of the customers and get source information from your suppliers. One can also include the competitor’s data to enhance the data search and reach the required growth. Inc conclusion, try and understand your market before you undertake any part of website design or website development process. Without knowing your market you won’t be able to converse your requirement to your website designer. It is important to go through this process before you start website development instead of re-inventing the loop after your have developed your website and realised after one year that you are not getting enough leverage from your website design. At the end of the day you will only achieve from your website design what you tell your website designer.

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Article Tags: Design, Web Design, Web Design Sydney, Web Designer, Web Development, Web Page Design, Website Design, Website Designer, Website Development, Website Development Sydney



Related Forum Posts
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: Reduce Bounce Rate - Website bounce rate matters most today. You can decrease by providing 1. Good Web Layout And Design 2. Relevant and unique content 3. Content clear and proper navigation 4. Improve website loading speed 5. Add relevant images 6. Analysis of keywords 7. Minimize pages 8. optimize your target keywords 9. Good quality of links 10. Take People Where They Want to Go
Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
Managing Your Website - Hi Beat I know what you are talking about when you say it could be a frustrating experience. I would recommend to every business owner to find a website partner who can handle the Website Design/SEO/Hosting by themselves while still at a reasonable cost to your business. This is the most economical way to operate the online side of your business if you are unsure about it. I actually do this for a few clients myself and all I do is send them a bill every year for hosting/seo but if there are any problems its up to me to call the hosting company to find out what's wrong as well as keep them high ranking for particular keywords. If anyone else has found it difficult with their website, hosting or the management of any online services please post your feedback here and I'll try to advise your best option.
Re: Top Banner Help - [quote:35xjo6uq]Good job on the banners BennyBoy![/quote:35xjo6uq] No probs:) I agree Online Marketing and Publicity Search Engine Optimization - Web Design and Programming Blogging also may be... Web Design Tutorials Looking to Hire - jobs section Interesting Articles / websites


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